The Ultimate Guide to Repurpose Content for Blogs
This is an additional resource for Digital Marketing Therapy Podcast episode 271.
As nonprofit leaders, you wear a lot of hats. You are creating content all the time — from social media posts to website copy to annual reports. You might be thinking “this content is good. Surely, there’s a way for me to use it again?” There is. You can repurpose content for blogs and reach a broader audience.
Content repurposing for blogs is a fantastic way to save time and get the most out of your content marketing. When you repurpose content, you are essentially taking existing content assets and reusing them in a new format or on a different media platform. This could mean turning a blog post into an infographic, a video into a series of social media posts, or an annual report into a series of blog posts.
Table of Contents:
- Why Repurpose Content for Blogs?
- How to Repurpose Content for Blogs
- Examples of Content Repurposing for Nonprofits
- Conclusion
Why Repurpose Content for Blogs?
There are a lot of reasons why repurposing content is a great marketing strategy for nonprofits, including saving time. You’re already stretched thin – so why not use your written content in new and creative ways? Repurposing content also helps you reach a wider audience.
Maybe your YouTube video didn’t get the traction you were hoping for? Why not create content for other platforms? Add it to a blog post. When you repurpose content, you can improve your SEO. And who couldn’t use a boost in the rankings?
How to Repurpose Content for Blogs
Ready to make the most of your content pieces? Here’s how to get started. The first step is to find your best performing content. Take a look at your website analytics, social media analytics, and even your email marketing reports.
What content is getting the most views, shares, and engagement? Now that you know which content is resonating, think about the different ways you can repackage it.
Maybe you could take an old long-form blog post and update it with fresh insights. Better yet, consider changing the format. Blog posts with infographics always outperform blogs with just copy and images.
| Type of Content | Repurposing Ideas |
|---|---|
| Blog Posts | Infographics, Social Media Posts, Ebooks, Lead Magnets |
| Videos | Blog Posts, Short-Form Videos (Reels or TikToks), Quotes for Images |
| Webinars | Blog Posts, Social Media Posts, Short-Form Videos (Reels or TikToks) |
| Podcasts | Blog Posts, Show Notes, Quotes for Social Media Images |
When you are creating a content calendar for the month (or quarter) add in time for repurposing older content. Don’t let your published content just sit there, make it work harder for your nonprofit. Once you are in the swing of consistently repurposing your content, you can scale things up by bringing in freelancers to help.
Examples of Content Repurposing for Nonprofits
Need some content ideas on how to take an asset and make it into something completely different? Creating visual content from other content formats can be a great way to repurpose. Look no further. Below are some ways my nonprofit clients have used content repurposing in the past.
Example 1
The team at a local animal shelter recorded a Facebook Live video of a veterinarian explaining how to care for a new puppy. While the Live got some initial traction, it was buried in the feed within a few days.
Their solution? They had the recording transcribed and hired a freelancer to turn it into a blog post, which ended up ranking well and continues to drive traffic to their website. They were then able to share a short clip from the Facebook Live on their Instagram Reels which helped boost traffic to their website.
Example 2
The development director of an arts education nonprofit recorded an impassioned thank-you message after a successful fundraising gala and posted it to YouTube.
Since the video was under 2 minutes long it also performed well as a Reel on Instagram. This is a great example of how to create multiple pieces of content from one. Talk about stretching a single asset. They could have also shared this on their LinkedIn profile and in relevant Facebook groups.
Conclusion
There you have it. That’s content repurposing. Everything you need to get started repurposing content for blogs. By following these tips you’ll save time and energy – all while maximizing your resources to drive more traffic to your nonprofit’s website. Now go forth and get more from the content you’re already creating.