Make SEO Part of your Morning Routine
We get it! SEO seems overwhelming and completely out of reach. Showing up on the first page of Google would be great - but is it achievable? Over the course of this 5-week workshop you will learn basic SEO fundamentals to implement quickly and easily. Make SEO part of your weekly routine and get it done in just as much take as it takes you to eat breakfast in the morning!
Over the course of the 5-weeks we'll cover foundational SEO techniques to get your business ranking on Google.
In week one you will set the foundation for your website and learn how to do a site audit. You will set up a Google Analytics, Google Search Console and Bing Webmaster account and learn how to set up and optimize your Google My Business page. Finally, citations and their importance will be discussed.
Week two dives into link building. What are inbound and outbound links and why are they important? How do you ask people to link to your website and pitch stories to go on other people's sites? You will also learn how a public relations campaign can drive traffic to your website and aid in SEO.
Reviews are not only great for building brand trustworthiness with your clients and potential customers, but also for Google. Not all reviews are created equal. You will learn how to ask for reviews and how to deal with negative reviews. Finally, You will explore the role social media plays in SEO.
Analytics tell the story of how people interact with your website. What pages are they visiting, how well is your content converting and where they are coming from are just a few examples. But knowing how people interact with your website and addressing problem areas can also help greatly with your SEO. Your Google Analytics account was set up Week 1, now we’ll go through how to use it.
In our final class you'll learn all about keywords. What are they, where do you find them, and how do you use them? And once they are in, how do you track them?
Knowing who your client is and who you are selling to is a big part of your marketing. It helps you refine copy and target your customers where they live online. As a bonus for signing up for this workshop, you’ll get a complimentary worksheet to walk you through your customer journey.
SEO for Breakfast
I started H & E Marketing Solutions with you in mind. My passion and inspiration come from sharing the stories of small businesses and entrepreneurs and broadcasting it over the digital landscape.
SEO is a big part of the success of your website and we love to take a look at websites, find out where they are having issues and help them optimize.
When I’m not working hard on client sites and teaching classes, I’m spending time camping, playing piano and running around town with my two kids (Hudson and Elinor) and husband Kelly.
I have always had a passion for uncovering a compelling story and sharing it. From my earliest days managing media relations in a mayor’s office to opening an art museum to international acclaim, I’ve loved finding that perfect match between my client’s story and the right journalist to tell it. Securing media coverage for entrepreneurs, small businesses and not-for-profits is what I’ve done for a quarter century. Social media is a natural extension of our storytelling that extends your brand’s engagement across popular online platforms.
My extraordinary listening allows you to reveal the real stories behind why you do what you do that helps you authentically connect with your target audiences. I am energized by helping clients expand their market share, as well as what they believe is possible for themselves.
You benefit from my public relations expertise, solid media relationships, thoughtful communication, social media campaigns, community connections, promotional ideas and strategic partnerships.
"You ladies know your stuff! You both have different avenues and bring bright refreshing ideas to the table! Classes were informative and not overwhelming! Thank you!!! Can't wait for next round!"
Linsie, Office Manager, Dr. Richard Austin Chiropractic
Frequently Asked Questions
What is SEO?
SEO stands for Search Engine Optimization. It is the work you do on and off your website to increase your organic ranking on search engines. Organic meaning free traffic.
How is SEO different from SEM?
SEM is Search Engine Marketing. This refers to paid activities, such as Google AdWords, that drive paid traffic to your website. This workshop will not be discussing SEM.
Who should attend?
Anyone who manages a website for their business and is not actively doing SEO work.
What skills should I have?
A basic understanding of how your website works is helpful. You should be able to easily navigate Google.
What if I can’t attend all the live classes?
The good news is that the classes will be recorded and you will have the opportunity to watch the replay. You can also watch the sessions live from wherever you are if you can’t attend in person.
How long will it take for my website to rank?
What you’ll learn in this workshop are best practices to help you rank. We cannot guarantee a timeframe to ranking or if it will increase. It is all very dependent on your diligence with SEO practices, your location and industry.