Revamp for Impact: Your Nonprofit Website Redesign Guide

This is an additional resource for Digital Marketing Therapy Podcast episode 258 with David Pisarek.

Running a nonprofit is hard. You’re passionate about your cause, but let’s be real, managing a website often falls to the bottom of the to-do list. But a nonprofit website redesign shouldn’t send you running for the hills. It can truly transform how you connect with donors, volunteers, and the community you serve.

Think of your website as your online home. A well-designed, modern website makes it welcoming, engaging, and frankly, makes people want to stick around (and maybe even donate.). It might be the first impression someone has of your organization – it better be good.

Table of Contents:

Is Your Nonprofit Website Due for a Redesign?

You’re crazy busy, so figuring out if you even “need” a nonprofit website redesign might feel overwhelming. It’s a big task. But trust me, some signs shouldn’t be ignored.

1. Your Bounce Rate is Higher than a Trampoline Park

Are folks hitting your site and then bouncing right back to Google? That’s called a high bounce rate. If your analytics (you have those, right?) make you sweat more than a Zumba class, it’s time to reassess.

A high bounce rate might mean confusing navigation, clunky design, or content that just doesn’t grab folks. All of these issues can make potential donors, volunteers, and supporters click away before they even learn about your amazing work.

2. You’re Stuck in a Time Warp

That old website from 2002? Yeah, we gotta let that go. Seriously, if your site still rocks the same look as your first flip phone, you’re due for a refresh. And by refresh, I don’t mean adding another animated GIF.

Design trends change quickly, so we’ve got to adapt. A modern website design signifies to visitors that you are credible and can be taken seriously.

3. Your Mobile Experience Makes Donors Frown

Let’s be honest, more people are scrolling on their phones than ever before. And guess what? They’re donating on their phones, too. In fact, in 2021, almost 30% of online donations were made from mobile devices.

A jumbled mess on mobile just screams, “donate somewhere else.”. Your website should work seamlessly on a smartphone. A seamless mobile experience on your nonprofit website can mean the difference between gaining a new recurring donor or losing them to a competitor.

4. You’re Ignoring Your Analytics

I get it, numbers can feel intimidating, like trying to decipher a foreign language. But hear me out – they’re crucial. Take a peek – what are people clicking on? Ignoring those pages that no one’s visiting?

Analytics can feel like a chore, kind of like filing taxes. But website analytics help us make smart choices and use our budget wisely. When we use data to guide our website strategy we make sure we are using our resources effectively.

5. It’s Hard to Find Crucial Info (Even You Struggle)

Can’t find your mission statement without playing hide-and-seek with the menu bar? If finding key details is mission impossible for *you*, it’s definitely a sign it’s time for a change.

We’ve got to make it ridiculously easy for people to find what they need. I’m talking contact info, donation buttons (that actually work), and stories about your impact. This is super important for making a great first impression, too.

Red Flags? It’s Go Time. Planning Your Nonprofit Website Redesign

So, a couple of red flags have popped up? Don’t worry, this doesn’t have to be scary. It’s just time for some tough love for your online home. Start thinking through these stages, you will be that much closer to meeting your goals.

1. Get Crystal Clear on Your “Why”

I talk a lot about “why” with my clients, but in my experience it’s something people have a hard time articulating. You’ve got to nail down *why* you’re doing this nonprofit website redesign in the first place.

Are you trying to boost donations? Ramp up volunteer sign-ups? Become the go-to resource for your cause? Getting specific sets us up for success. Defining goals for our nonprofit website is an important step in the redesign process.

2. Identify Your Nonprofit Website MVPs

Time to figure out who you are really speaking to. You need to know exactly who you are trying to connect with – and you don’t want to sound like a robot to those people. This is about truly connecting and making them understand.

I’ve learned the hard way – trying to appeal to *everyone* means you’ll resonate with *no one*. I once made this mistake when redesigning my own site, so trust me on this. Clearly identifying our target audience will allow us to create website content that converts.

3. Map Out Your Content Like a Pro

Time to ditch outdated content and prioritize. Get ready to embrace the Marie Kondo method. Only this time, instead of tidying your home, you’re spring cleaning your website. Remember – every single page needs a purpose. Think about things your audience actually needs from your website.

Maybe they need your address and hours for visiting or a clear idea of the problem you’re working to solve in your local community or maybe the world. And for goodness’ sake, make that donation button shine brighter than a disco ball (and easy to find, of course).

People often abandon their donations if the process takes too long. Make sure the pages and content are all focused around your goals. This helps with search engine optimization and the overall user experience of your site. Don’t let your bounce rate suffer from bad content.

Ready to Get Technical? Choosing the Right Tools

The next step? This is where some nonprofits get stuck because tech is changing rapidly. There’s more options than ever for web design platforms. If tech isn’t your thing (it certainly wasn’t mine starting out), consider consulting with an expert on the latest technology that will help you best reach your organization’s goals. 

If you want more resources on how to approach your website redesign take the quz “Should you DIY Your Website” from our sister company, The First Click.

Conclusion

Nonprofit website redesign isn’t just about a pretty new look; it’s about connecting with your community in a real way. Embrace the process, ditch outdated tech, make those calls to action clear, and keep your content fresh and focused.

With a well-executed nonprofit website redesign, your digital space will not only shine brighter than ever – but it’ll become a powerful tool for driving change.

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