Marketing and Communications Consulting and Support | Friends of the Children Central Oregon

April 15 – May 14 (Month 1)

• Attendance at staff meetings.
• Develop and launch monthly donor email.
• Develop and launch general newsletter (2x per month)
• Work with Chloe on donor stewardship communication pieces.
• Social Media
  • Create a monthly social media calendar template
  • Provide the team with content themes and post ideas to start collecting video and images 30 days in advance.
  • Set up of LinkedIn Profile to create the newsletter for repurposing.
  • Write content two weeks in advance for approval.
  • Create Template for the blog post carousel post that Chloe can replicate.
  • Begin posting on May 1
    • Stats/Data/Did You Know?
    • Mentor/Mentee Interaction
    • Reel
    • One time sensitive post (something that’s coming up that we want to highlight – likely will come from staff meetings)
    • LinkedIn Newsletter (will publish in the same week but different day as the general newsletter)
    • 5 Instagram stories/week (M-F) – these will encourage engagement and DMs to start more conversation.

May 15 – June 14 (Month 2)

• Attendance at staff meetings.
• Strategize and execute monthly giving campaign and how to increase membership
• Strategize and execute Summer learning campaign and how to meet match goal
• One donor email
• 2 general newsletters
• Social Media
  • Provide the team with content themes and post ideas to start collecting video and images 30 days in advance.
  • Write content two weeks in advance for approval.
  • Posts
    • Stats/Data/Did You Know?
    • Mentor/Mentee Interaction
    • Reel
    • One time sensitive post (something that’s coming up that we want to highlight – likely will come from staff meetings)
    • LinkedIn Newsletter (will publish in the same week but different day as the general newsletter)
    • 5 Instagram stories/week (M-F) – these will encourage engagement and DMs to start more conversation.

June 15 – July 14 (Month 3)

• Attendance at staff meetings.
• One donor email
• 2 general newsletters
• Social Media
  • Provide the team with content themes and post ideas to start collecting video and images 30 days in advance.
  • Write content two weeks in advance for approval.
  • Posts
    • Stats/Data/Did You Know?
    • Mentor/Mentee Interaction
    • Reel
    • One time sensitive post (something that’s coming up that we want to highlight – likely will come from staff meetings)
    • LinkedIn Newsletter (will publish in the same week but different day as the general newsletter)