Congratulations on taking the steps to having a website you can be proud of and that converts visitors into customers and donors.

The information below will help you understand our pricing structure a bit more and also give you insight and information to ask any developer or designer you might be interviewing. It will also give you the important questions to ask yourself so you know what you’re looking for.

At H&E Marketing Solutions we recommend interviewing at least 3 different companies to understand what they can offer and make the best choice for you. This is a one-on-one relationship and is a big investment for your business. You’ll want to find the right company that you can work well with and that can support your goals for your business.

Here are some questions you can ask potential companies.

How much work do I want to put into this project?

As mentioned above, any website build is a relationship. That means both parties need to put in the work in order to meet deadlines that are agreed upon. Yes, the more you do within the process will lower the price of your overall project. However, if you take on more than you and reasonably handle then you might slow down the process which can lead to a decrease in sales and donations.

How much do you already have ready to go so the project can get started right away. By understanding these elements it will help you figure out what additional expenses might be involved with your website build.
Some things you'll want to consider:
  • Who is going to write the copy (the words) on your website? Will that be you or will you need to hire a copywriter? Having this done prior to the design process will help with cost and timeliness.
  • Do you already have your basic branding put together? Having your logo, brand colors, fonts and some ideas of imagery you like will really help speed along the design process and minimize revisions (which can be costly).
  • What type of photography will you use? We definitely recommend having images direct from your location showcasing what you do and how you do it. Stock images can work from the beginning but investing in your own brand photography can be really impactful.
  • What are your short term and long term business goals? This will help you determine the functionality that your website needs. Being able to clearly identify the elements that are most important will help you in getting a quote that supports the goals. This can include things like email marketing or eCommerce or online course/membership software.
If you're reading these questions and are feeling a little overwhelmed, we recommend checking out the Website (re)Design Workbook from our sister company The First Click. It talks about all these elements and more with worksheets and prompts to help you get ready for your new or next website.
What if I change my mind during the process and need to add additional features or pages?

Most developers will have a clause for situations just like this. Your agreed upon contract should specifically line out the deliverables you've agreed to. Anything that's added will be an additional expense. It's perfectly normal for things to change throughout the process. Depending on the company you use they may add those elements at an hourly rate or it might be an additional product fee you get quoted on.

Who purchases the domain and who has the hosting?
We always recommend that you purchase your domain so you own it and have control over it. There are companies out there that lease your domain to you. This is an option but you'll have to continue to pay them for it and don't have as much control.
Hosting is a bit of a different situation. Most website development companies have maintenance plans for after the website is launched. These can vary greatly from company to company. It's important to review these BEFORE you sign a contract. While they're usually optional, it can tell you a lot about how they manage websites post launch (see more below). It will also tell you about hosting and what the options are. For example, we can include hosting at certain levels of our care plans which is a cost savings for you. You'll want to clarify what happens with hosting should you terminate monthly maintenance. We offer our care plans on a month-to-month basis and should you terminate we work with you to transfer your hosting to your own plan.
What happens after launch?
You'll want to know if you own your website or if your developer owns it. We definitely recommend having full access post launch so you can make your own edits. We build in training time into each website so you can make basic edits and updates all on your own. This is critical to being able to keep your website business focused and up to date with your current offerings.
Again a question you want to consider here is how much do you want to do with your website on a regular basis. As mentioned above, most companies offer website maintenance and care plans. Depending on the plan it will give you more time for them to work on your website. You'll want to think about this BEFORE you sign a contract so you can figure out all the costs associated with your website build.
Another important thing to note. Most companies won't take a website on their maintenance plans that they themselves didn't build. So if this is important to you than you'll want to consider that before you make your choice.
What is their payment plan?

Websites are a big investment. Many companies have different ways you can pay it down during the process. We have several options for our clients. 50% down, 30% at launch and 20% after our 2 week post launch period. We also offer payment plans that take place over the course of the year. You'll typically pay a little more overall if you go that route but it can be a great way to make it more affordable and get exactly what you need.

Website Pricing

Our Website packages are priced out based of number of pages and specialty needs for your organization. This chart will give you an overview of pricing and what is included. For a better quote, please fill out the form below.

Tier 1

starting at $3,000* (onboarding fee waived) or
$500/mo for 6 months + $300 onboarding

  • WordPress Site using Divi by Elegant Themes
  • Up to 5 pages
  • You own your site
  • Fast and secure
  • Mobile optimized
  • Custom design
  • 2 week post launch maintenance
  • 1 hour training session
  • Analytics set up (Google Analytics, Google Search Console and Bing Webmaster Tools)
  • Facebook Pixel Setup
  • Social Media graphics to share with your audience about your new website
  • Access to Your Starter Site Course ($720 value)

Tier 2

starting at $4,500* (onboarding fee waived) or
$750/mo for 6 months + $450 onboarding

  • everything from Tier 1 + the following.
  • Up to 10 pages
  • Email and/or lead magnet set up.
  • 2 hour training session.
  • 1 hour strategy session

Tier 3

starting at $6,000* (onboarding fee waived) or
$1,000/mo for 6 months + $600 onboarding

  • everything from Tier 1 and Tier 2 + the following
  • up to 20 pages
  • 2 hour strategy session

    *Standard payment plan is 50% down, 30% at launch and 20% after 2 week off-boarding period.

    Website Packages + Training and Support

    Getting your website up and running is the “easy” part. Then it’s making sure you can keep it updated and make edits that you need. At H & E we feel strongly that you should be able to manage your website on your own so you can make timely updates and decisions to maximize conversions and reach your goals.

    These packages go from 6 – 24 months and allow you to have our team by your side to learn how to manage your website and build the strategy that is going to help you increase your impact.

    Each package includes:


    Custom Website Build (see Website Packages for more info)


    Monthly Maintenance


    Real-time access to ask questions via Voxer


    2 hours per month for development, strategy or training (can rollover up to 10 hours but must be used by the end of the contract)

    Pricing spreads out the cost of the website over the chosen time table. Websites are typically completed within the first 4-6 weeks.

    Pricing is Price of website + $349/month

    Example for a Tier 1 | $3,000 website

    •    6 months – $849/month
    •  12 months – $599/month
    •  18 months – $516/month
    •  24 months – $474/month

    Additional Services We Offer


    Custom Copy

    We’ll work with you to write copy for your entire site. This tells the story of your organization and draws people in. We’ll work with your team to make the biggest impact.


    Custom Photography

    Images tell a visual story. For those living in Portland metro, we can come to take images of your location and/or get lifestyle shots of your programs, services and team.



    Have physical or digital products you need to sell? adding WooCommerce to your website is a great way to generate sales whether it’s event tickets, merchandise, training session and everything in between.


    Memberships or Online Courses

    We use LifterLMS to create a platform for your students that is engaging and interactive. You can create the custom experience you want for them.


    Graphic Design

    Don’t have your branding all pulled together yet? We can help you with any design elements you need from print materials to digital that will support your website.


    Email Automation

    Now that your website is up and running, it’s time to automate your email sequences so you can save yourself time and effort. This can be your welcome sequence when someone signs up for your newsletter or the follow-up information for donors and so much more.

    If you feel that these websites are more than what you need right now we have templates that can be customized for your needs as well.

    Some of our happy clients!

    Colorado Association of Naturopathic Doctors
    NonProfit Bootcamp logo
    Spark your mindset logo
    McCall Method Logo
    Easy Style with Sami
    Guardian Group logo
    No Politics Racing
    Dr. Adam Sandford Logo
    Seeds of Nutrition logo
    The Biome Clinic

    Pin It on Pinterest