Marketing…you know you need to do it but figuring out HOW to do it and more importantly, how to EXECUTE seems daunting.
Beyond that, once you have started doing some of the things, how do you even know if it’s working?
Enter into the Marketing Laboratory!
This unique 9-month coaching program will walk you through the various marketing strategies that can propel your business, increase sales and leads and build trust with your current and potential customers.
You started your business because you are passionate about what you do. You LOVE what you do and want to see growth in your business. But the thought of marketing is so overwhelming and you feel like you’re spending money and not seeing any results. Plus, you feel like you have to do ALL the things, email, website, social media, blogging, AHHHHHH!!!!
Who you are:
- a business owner who is struggling to find the time to market your business
- entrepreneur who is just starting a new business and needs a new marketing strategy
- anyone overwhelmed with all the marketing things that are being thrown at you and not knowing what to do
- someone seeing sales plateau and not knowing how to decipher which marketing strategies are working
Does this sound like you?
- You have a Facebook page but you only post when you realize you haven’t posted in a while.
- Your website hasn’t been updated in months, or even years! And mobile friendly? Is your site mobile friendly?
- PR feels like something that is completely out of reach for someone like you. You have no stories to tell.
- Marketing is something you feel you do because you have to, not because you have a strategy in place.
- You’re fed up trying to figure out analytics and if your activities are even working, but you have no more money to just throw away.
- You are constantly changing your marketing strategy because someone tells you to try the latest shiny object.
So, what can you do?
First, take a deep breath! Marketing strategies are all about testing what works and learning how your unique and specific audience reacts to you.
AND YOU DON’T NEED TO DO ALL THE THINGS!
Wait, what? You mean I don’t need to do Facebook, Instagram, Twitter, LinkedIn, Snapchat and Pinterest ALL at the same time?
NO!
I don’t need to blog daily and start a podcast and YouTube channel?
NO!
What we know is that people will buy (and spend more money) with brands that they have built community around. So it’s important to be out there, but be where YOUR community is, not where the shiny objects are.
Be real with your capacity to execute, and execute well. Understand your budgets, staffing, and the time you have to really do your marketing well, and then live within those parameters.
The Marketing Laboratory can help you do just that!
Imagine knowing what your marketing plan is for the next six months.
Imagine having a content strategy so you know what you’re posting where 30-60 days in advance.
Imagine your website generating leads and helping you increase revenue.
You have an amazing business already! You are a great business owner! Now let’s just get the Marketing overwhelm to GO AWAY!
The Marketing Laboratory is a 9-month Coaching Program geared towards getting your marketing strategy in order.
During the course of the program, you’ll learn fundamentals in website design, SEO, branding, social media, PR, video marketing and so much more!
Let's get this started!
So how does it work?
Here’s what you get monthly:
Workshop
Monthly workshop to teach you the fundamentals of each category below.
2- Facebook Live Q&As
It won’t be just me that’s here teaching you all the things! Each month you’ll get the opportunity to ask expert marketing strategists questions that you have during one Facebook Live. The 2nd will be with me, helping you get unstuck and implementing what you have learned that month.
Here’s what you get daily:
Facebook Group
Join other businesses that are going through the same struggles you are with marketing. Use them as a sounding board for your ideas and get suggestions from them as well as our team. I’ll be in the group regularly to support you and provide feedback as you execute in real time!
Accountability
We’ll hold you accountable for the activities you want to execute.
but that’s not all:
Bonus Systems Training
Bonus training will be available from Diane Mayor on systems for your business. More to come…
Bonus Instagram Training
Tyler J. McCall has nearly 10 years of marketing experience – for businesses and causes – he knows what it takes to build an audience online, get people excited about what you do, and turn followers into raving fans who buy your products and book your services. This bonus Instagram training will get you started on Instagram and if you’re already on Instagram, will help you with best practices for growing your audience.
Individual Coaching
I want to make sure you get the individual coaching you need to implement the things you’re learning throughout the course of the 9-months. You’ll have access to a limited number of 30 min one-on-one calls with me to troubleshoot where you’re stuck.
Virtual Retreat: Analyze Your Analytics
In March, we’ll work with you to take a look at how you’re performing and see what’s working so far and what’s not! You’ll learn how to review your analytics from Google, Facebook, and more to make sure you’re making the most of your time.
Graduation Party Live Event
You’ve put in lots of hard work, and now it’s time to celebrate. We’ll gather everyone together in beautiful Bend, OR to celebrate our wins and successes! Date TBD.
What will I learn?
Each month is themed and will provide training on one element of digital marketing!
October: Branding
Creating your brand is like telling the story of your product or service. Showing up on social media, in emails and on your website with the same colors, language and graphics will represent your brand professionally and consistently.
In this module we’ll go through different ideas for branding and give you exercises to help you develop your voice and branding elements. If you already have your branding lined up, then you’ll be able to take it to the next step with ideas for creating templates for your graphics and so much more.
Facebook Live Expert will be Justin Bronson of Bronson Messaging. Ask him all your branding and writing questions!
VIP Bonus Training: Writing and creating your unique brand style, Justin Bronson, Bronson Messaging
November: Website
We’ll help you refresh your website. Now this doesn’t mean a costly redo that takes months to accomplish. We’ll simply help you review your website for any copy and/or content changes that might be beneficial for your branding and product/services. You’ll learn best practices for call-to-actions along with tools you can utilize for email opt-ins and getting people through the door.
Don’t have a website currently? That’s ok – we’ll teach you what you must have on your website, even if it’s only 1- 2 pages.
Facebook Live Expert will be Christina Petrie, WordPress Developer and Designer
VIP Bonus Training: The 3 Essentials Every Website Must Have, Christina Petrie
December: Content and Business Planning
Having a great content strategy can make your life so much easier as you get to executing. Knowing what you’re producing ahead of time helps tremendously with the actual design, writing, interview, filming, etc. The content you create will be utilized through all your marketing activities. I’ll share with you ideas for batching, creating and promoting content for your business.
Remember, content can be blogs, videos, podcasts, whatever you’re most comfortable with. We’ll show you how to take what you’re most comfortable with and maximize it for your business.
Facebook Live Expert will be Amber McCue, Freshly Implemented
VIP Bonus Training: Amber McCue has helped people from all over the world streamline, grow and stay accountable in their businesses. We are thrilled to have her here to talk about how to focus on the activities that earn you the most revenue for your business ($100 bills) and ignore the tasks and opportunities that don’t drive that bottom line ($1 bills). She’ll walk you through creating a 90-day plan that we’ll stick with throughout the rest of the program.
January: Video in your Marketing
Video has gained in popularity and gives more validity to your potential clients and customers. From promotional videos to testimonials, when you hear someone talking it just makes it more real. With the increase in video marketing with Instagram Stories and IGTV we’ll walk through ways to be authentic with video, and remove the barriers.
Facebook Live Expert will be Bubba Sellars
VIP Bonus Training: Bubba Sellars is a Bend-based videographer and photographer. He has worked with best-selling Country musicians like Dustin Lynch as well as iconic Bend brands like Too Sweet Cakes and Deschutes Brewery. He’ll walk you through steps to making a great video on a budget.
February: Social Media
Social media is definitely not going away, and having it as part of your marketing strategy is important. But it’s not the only thing that matters. We’ll work through choosing the right platforms for your business and how to create a strategy that supports your business.
You’ll take the content strategy that you’ve created previously and line out calendars that help you with executing. We’ll also talk about different the tools available to help you with managing your platforms.
Facebook Live Expert will be Cara Chace
VIP Bonus Training: Cara Chase on Pinterest
March: Organization
Time to get organized. It’s easy to get confused on what tools are best to use for your organization. I’ll walk you through my favorite ways to stay organized and help you get your systems in place.
Facebook Live Expert will be Sarah Cook
VIP Bonus Training: How to structure your content creation.
April: Email Marketing
The ROI (return on investment) for email marketing is huge! And now that you’re creating amazing content, promoting it through email is a great way to gain visibility and nurture your customers. You’ll also learn how to grow your list and create opt-ins that people can’t refuse!
Facebook Live Expert will be TBD
VIP Bonus Training: Deep dive training on MailChimp and ConvertKit.
May: Public Relations
It’s all about building know, like and trust with your customers. Getting featured on third-party channels, like blogs, feature articles and more helps you build authority and trust with your customers. A strong PR campaign can help your digital reach as well as getting in front of a local audience in print. You’ll get tips for pitching your story to grow your brand and audience.
Facebook Live Expert will be Chelsea Callicott
VIP Bonus Training: Chelsea Callicott has a wealth of knowledge and is a PR genius. She loves creating stories about businesses and connecting them together to support all parties involved. You’ll learn from her ways to reach out to other businesses to create partnerships that can help improve the visibility of everyone. It could be at events and fundraisers to pitching podcasts, etc. She’ll help you brainstorm ideas for creating partnerships that help you grow.
June: SEO
Search Engine Optimization (SEO) is a tricky thing, and like social media, is constantly changing. However, there are some things you can do to help your website become more SEO-friendly. You’ll learn some easy techniques you can implement on your website, as well as activities you can do off your website to get more visibility.
This month will have two Facebook Live Q & As from the H & E Marketing Solutions team.
VIP Bonus Training: Sami will provide in individualized site audit for each of you to see where improvements need to be made and how to do them.
Let's get this started!
Meet your instructors
Sami Bedell-Mulhern
Founder, H & E Marketing Solutions
A little over a year ago, I left my corporate job handling the marketing for an international guitar manufacturer. While I loved my job, I realized that my passion was working with small businesses and helping them tell their stories.
Small business owners and entrepreneurs have so much passion and work really hard. With all the innovations in marketing, creating a cohesive marketing strategy seems daunting. So instead, you try one thing and then another, and get frustrated in the process.
I started H & E Marketing Solutions to help businesses get away from that feeling of overwhelm. By teaching classes on individual topics, geared towards the beginner, I help people just like you tackle one thing at a time, see success and continue to grow.
My experience working with startup nonprofits established corporate companies, and everything in between, allows me to problem-solve and create opportunities for all business types, whether they are B2B, B2C or non-profit. I look forward to seeing you at a workshop!
Dr. Christy Bedasbad
Lumos Medical Center
Dr. Christy is a naturopathic physician and licensed acupuncturist who practices general family medicine with special interests in fertility treatments, women’s medicine, mental illness, and chronic conditions. Patients receive individualized medical care that may include acupuncture, homeopathy, botanical medicine, clinical nutrition, hydrotherapy, physical medicine, CranioSacral and Mayan Uterine Massage.
John Harris
SCORE Central Oregon
Forty-eight years of operating a chain of retail stores in the Northwest carrying a wide variety of hardlines, clothing, food and drugs. Performed and managed all aspects of retail, including buying, merchandising, marketing, warehousing, trucking, importing, as well as experience in human resources, executive decision-making and commercial real estate and construction. As a retail executive, interacted with a variety of non-profit organizations, government agencies, large and small manufacturing companies and wholesale distributors.
Justin Bronson
Bronson Messaging
Justin Bronson is the Founder & Chief Strategist at Bronson, a local strategic consultation firm. They guide brands through the process of deeper self discovery, inspiring the creation of more authentic brand stories. “At Bronson, we believe that branding is more anthropological than most would like to admit. People desire authentic human connection, the kind that moves and inspires. The brands we work with have powerful stories that can create this kind of connection. To be able to have impact with the people they exist for, we guide our brands in how to better speak into the lives of their people with clear, consistent value.”
Bubba Sellars
Photographer & Filmmaker
I first got serious with a camera, and about creating art, while involved in the motocross industry and haven’t looked back since then.
Over the years, I’ve worked on commercial projects with companies including TIMEX and TOMS, have photographed and filmed concerts for the Oregon Jamboree, Aaron Lewis and Slightly Stoopid and have also worked with personal clients, documenting their lives.
Chelsea Callicott
Callicott Social PR
I have always had a passion for uncovering a compelling story and sharing it. From my earliest days managing media relations in a mayor’s office to opening an art museum to international acclaim, I’ve loved finding that perfect match between my client’s story and the right journalist to tell it. Securing media coverage for entrepreneurs, small businesses and not-for-profits is what I’ve done for a quarter century. Social media is a natural extension of our storytelling that extends your brand’s engagement across popular online platforms.
Shannon Hinderberger
Make + Drink Strategy
Shannon Hinderberger is a social media and digital marketing strategist at Make+Drink Strategy, a social media, and digital marketing consulting and coaching agency with 20 years of experience working in the online marketing industry. She moved to Bend from Omaha, Nebraska in 2004 and led digital marketing efforts for Bend Memorial Clinic and Riverhouse on the Deschutes. She’s was awarded Accomplished 40 under 40 and was part of the Swivel Creative + Marketing Conference team from 2011 – 2017. At Make+Drink Strategy, she focuses on creating a compelling content strategy for social and digital amplification, as well as social media and digital marketing coaching for those who want to DIY their online presence in around 10 hours a month.
Jason Weiner
Hyperdrive
Coming soon!
Bud Torcum
Mazama Media
here’s the bottom line:
Learn the marketing skills you need to propel your business forward.
Make more MONEY in your business doing the marketing tactics that make the most sense for your target audience.
Network with other businesses facing the same struggles you’re having.
Get individualized coaching to help you get unstuck.
Analyze your efforts so you know you’re making an impact on your business
End the overwhelm, struggle and fear that you’re not doing the right thing.
choose the plan for you:
lab tech
- Monthly workshops
- 2x Monthly Facebook Live Q&As
- 4 – 30 min individual coaching calls (schedule at any time during the 9-months)
- 2 Bonus Trainings on Systems and Instagram
- Private Facebook Group
- Virtual Retreat geared on analysis of your marketing efforts
- Graduation Party Live Event in Bend, OR
vip tech
only 10 spots available- Monthly workshops
- 2x Monthly Facebook Live Q&As
- Monthly 30 min individual coaching calls
- 2 Bonus Trainings on Systems and Instagram
- Private Facebook Group
- Virtual Retreat geared on analysis of your marketing efforts
- Graduation Party Live Event in Bend, OR with special cocktail hour for VIPs
We commit to you for all 9 months. When you sign up, we expect you are committing to us for all 9 months as well. We are in this together! As a result of us holding space for you for all 9 months, we do not offer refunds and we expect you to commit for the full time frame when you join us.
As soon as your payment is received, we’ll send you your orientation email and you can get started. That’s right, NO waiting.
We’ll also schedule a 15 min onboarding calls to get you up and running on all things in the Lab! This is unlike anything you’ve ever experienced. We will set you up for success this year!
FAQs
How long is Marketing Laboratory?
Marketing Laboratory is a 9 month program. We wanted to make sure that you got the support you needed to really learn about the marketing activities and how they can benefit your business. Even if a particular activity isn’t part of your plan right now, it’s important to know the basics for when you’re ready to add it to your wheelhouse.
When does it start?
October 1. We want to get started right away!!! Can’t wait to start? The Facebook Group opens for members on September 15 so we can start the pre-party and get to know each other.
How many people can be in the group?
While we don’t limit the numbers of our Lab Techs, the VIPs are limited to 10.
Who are the One-on-One Coaching Calls With?
These are all with Sami, founder of H & E Marketing Solutions. She is a wealth of knowledge, but also has a collection of experts that she has collaborated with and who are the instructors in this program. If you somehow stump her, she’ll reach out to her network and be sure to get you the answer that sets the right foundation and best practices for the industry you’re in.
Do I have to join right now?
Based on the nature of this program and how things build on each other registration is only open once a year. If this year isn’t right for you, then we hope you’ll consider us next year.
What if I change my mind?
We commit to you for all 9 months. When you sign up, we expect you are committing to us for all 9 months as well. We are in this together! As a result of us holding space for you for those 9 months, we do not offer refunds and we expect you to commit for the full timeframe when you join us.
Who is the Marketing Laboratory right for?
Anyone that is struggling with their digital marketing plans. Whether you’re a small business just starting out, or an established business that needs help taking it to the next level we are here to support you.
Have additional questions? Feel free to send them to us at hello@handemarketingsolutions.com and we’ll respond within the next business day!