Google Ad Grant: The Ultimate Guide for Nonprofits

Google Ad Grant: The Ultimate Guide for Nonprofits

Google Ad Grant: The Ultimate Guide for Nonprofits

This is an additional resource for Digital Marketing Therapy Podcast episode 259.

For nonprofit organizations, raising awareness and driving engagement are key to achieving missions. A strong digital presence is crucial for this. A well-executed online strategy, potentially utilizing Google Ads, can help nonprofits reach a wider audience and amplify their impact. 

The Google Ad Grant offers nonprofits $10,000 in free Google Ads advertising each month. Tjos can make a significant difference in a nonprofit’s efforts to increase visibility. This means organizations can direct their valuable resources to what matters most.

Table of Contents:

How does a Google Ad grant work?

Imagine someone searching online for information. They type keywords into a search engine, like Google. Google Ads work by displaying targeted ads to users based on these keywords.

With the Google Ad grant program, eligible nonprofits receive $10,000 per month in Google Ads credits. They can then use these credits to bid on keywords related to their cause. When users search using those keywords, the nonprofit’s ad might appear at the top or bottom of the search results page.

Understanding Google Ad Grants vs. Paid Google Ads

You might be thinking “What’s the difference between Google Ad Grants and paid Google Ads?”. They function similarly by displaying ads based on keyword searches. However, Google Ad Grants come with a few unique aspects.

Firstly, regular advertisers pay for each click on their ads. Google covers the cost of clicks on Google Grant ads, up to a monthly limit of $10,000. This means eligible nonprofits receive free advertising. The Google Ad Grant program does have a few restrictions to ensure fair use.

Secondly, Google Ad Grant ads mainly operate on a cost-per-click (CPC) basis. This is just like paid Google Ads. But a Google ad grant website restricts maximum bids. This ensures that nonprofits don’t overspend.

Website Requirements for Google Ad Grants

Google has certain eligibility requirements in place to qualify for a Google Ad grant. First, nonprofits must be registered with Google for Nonprofits. This program offers nonprofits various Google tools like Google Workplace.

One critical aspect for approval involves having a secure and properly structured website. Imagine clicking on an ad and landing on a poorly designed website. This wouldn’t inspire much confidence.

Here are a few important elements that every Google ad grant website should have:

Element Description
SSL Certificate An SSL certificate encrypts data transmitted between a website and a user’s browser. It ensures that sensitive information is protected from unauthorized access. Websites with SSL certificates display a padlock icon in the address bar, signaling to visitors that their information is safe. Google considers website security a crucial ranking factor, as it directly impacts user trust.
Mobile Responsiveness In today’s mobile-first world, websites must be accessible and visually appealing on any device, including smartphones and tablets. Websites need to be easy to read, navigate, and interact with.
Clear Website Navigation Website navigation should guide visitors through different sections, pages, and information in a user-friendly manner. Intuitive navigation menus and clear calls-to-action allow visitors to easily access content or take desired actions.

Content Requirements for Google Ad Grant Websites

When creating your website’s content, remember the following tips to meet Google’s requirements.

  1. Clearly Articulate Mission & Impact: Users need to understand what your organization does, what your mission is, and how their contributions will help your nonprofit achieve it. Transparency builds trust, a vital factor Google considers.
  2. Use Relevant Keywords Strategically: Your content should be easy to find when users search for relevant information. To attract the right audience, your site’s content needs to include these words organically. Consider what terms people searching for information in your industry would use.
  3. Optimize Website for Conversions: Driving traffic to a site is the first step, but encouraging visitors to take action is key. Actions like signing up for a newsletter, donating, or registering are conversions, crucial for measuring campaign success.

By structuring your content around these areas, you create an informative user experience. More importantly, it becomes much easier for Google to understand and index your site’s content. This increases its chances of appearing in relevant searches.

FAQs about Google ad grant website

What are the website requirements for Google Ad Grant?

Your organization must be a registered 501(c)(3) or have a similar designation depending on where you reside. Other requirements for approval include owning your website’s domain, having high-quality content, mobile optimization, clear calls to action, and transparent donation processing. You want to make sure your website is set up for success to help with conversion rates and driving traffic.

What is the Google grant of $10,000?

It is an “in-kind” donation of $10,000 in Google Ads spend every single month. Your organization can apply for the grant through Google for Nonprofits. Nonprofits can utilize this for numerous campaigns based on their fundraising goals.

How does the Google Ad Grant work?

Organizations can use the funds from their grant to bid on different keywords related to their cause. For example, animal shelters may target search terms like “adopt a pet” or “volunteer opportunities”. When a user searches for one of the keywords you are bidding on, your ad could be shown at the top or bottom of the search results page.

How do I access Google Ad Grant?

Organizations can receive up to $10,000 per month of in-kind advertising which can be used to promote their missions and initiatives. This is essentially free Google advertising for nonprofits. The first step is to apply for Google for Nonprofits. Once you are approved, you can then apply for Google Ad Grants.


The Google ad grant program represents a remarkable opportunity for nonprofits. It can help boost their digital marketing presence and raise awareness for their cause. This resource offers incredible value that’s accessible. With some strategic planning, creative thinking, and a well-designed website, you can maximize the Google Ad Grant.

Revamp for Impact: Your Nonprofit Website Redesign Guide

Revamp for Impact: Your Nonprofit Website Redesign Guide

Revamp for Impact: Your Nonprofit Website Redesign Guide

This is an additional resource for Digital Marketing Therapy Podcast episode 258 with David Pisarek.

Running a nonprofit is hard. You’re passionate about your cause, but let’s be real, managing a website often falls to the bottom of the to-do list. But a nonprofit website redesign shouldn’t send you running for the hills. It can truly transform how you connect with donors, volunteers, and the community you serve.

Think of your website as your online home. A well-designed, modern website makes it welcoming, engaging, and frankly, makes people want to stick around (and maybe even donate.). It might be the first impression someone has of your organization – it better be good.

Table of Contents:

Is Your Nonprofit Website Due for a Redesign?

You’re crazy busy, so figuring out if you even “need” a nonprofit website redesign might feel overwhelming. It’s a big task. But trust me, some signs shouldn’t be ignored.

1. Your Bounce Rate is Higher than a Trampoline Park

Are folks hitting your site and then bouncing right back to Google? That’s called a high bounce rate. If your analytics (you have those, right?) make you sweat more than a Zumba class, it’s time to reassess.

A high bounce rate might mean confusing navigation, clunky design, or content that just doesn’t grab folks. All of these issues can make potential donors, volunteers, and supporters click away before they even learn about your amazing work.

2. You’re Stuck in a Time Warp

That old website from 2002? Yeah, we gotta let that go. Seriously, if your site still rocks the same look as your first flip phone, you’re due for a refresh. And by refresh, I don’t mean adding another animated GIF.

Design trends change quickly, so we’ve got to adapt. A modern website design signifies to visitors that you are credible and can be taken seriously.

3. Your Mobile Experience Makes Donors Frown

Let’s be honest, more people are scrolling on their phones than ever before. And guess what? They’re donating on their phones, too. In fact, in 2021, almost 30% of online donations were made from mobile devices.

A jumbled mess on mobile just screams, “donate somewhere else.”. Your website should work seamlessly on a smartphone. A seamless mobile experience on your nonprofit website can mean the difference between gaining a new recurring donor or losing them to a competitor.

4. You’re Ignoring Your Analytics

I get it, numbers can feel intimidating, like trying to decipher a foreign language. But hear me out – they’re crucial. Take a peek – what are people clicking on? Ignoring those pages that no one’s visiting?

Analytics can feel like a chore, kind of like filing taxes. But website analytics help us make smart choices and use our budget wisely. When we use data to guide our website strategy we make sure we are using our resources effectively.

5. It’s Hard to Find Crucial Info (Even You Struggle)

Can’t find your mission statement without playing hide-and-seek with the menu bar? If finding key details is mission impossible for *you*, it’s definitely a sign it’s time for a change.

We’ve got to make it ridiculously easy for people to find what they need. I’m talking contact info, donation buttons (that actually work), and stories about your impact. This is super important for making a great first impression, too.

Red Flags? It’s Go Time. Planning Your Nonprofit Website Redesign

So, a couple of red flags have popped up? Don’t worry, this doesn’t have to be scary. It’s just time for some tough love for your online home. Start thinking through these stages, you will be that much closer to meeting your goals.

1. Get Crystal Clear on Your “Why”

I talk a lot about “why” with my clients, but in my experience it’s something people have a hard time articulating. You’ve got to nail down *why* you’re doing this nonprofit website redesign in the first place.

Are you trying to boost donations? Ramp up volunteer sign-ups? Become the go-to resource for your cause? Getting specific sets us up for success. Defining goals for our nonprofit website is an important step in the redesign process.

2. Identify Your Nonprofit Website MVPs

Time to figure out who you are really speaking to. You need to know exactly who you are trying to connect with – and you don’t want to sound like a robot to those people. This is about truly connecting and making them understand.

I’ve learned the hard way – trying to appeal to *everyone* means you’ll resonate with *no one*. I once made this mistake when redesigning my own site, so trust me on this. Clearly identifying our target audience will allow us to create website content that converts.

3. Map Out Your Content Like a Pro

Time to ditch outdated content and prioritize. Get ready to embrace the Marie Kondo method. Only this time, instead of tidying your home, you’re spring cleaning your website. Remember – every single page needs a purpose. Think about things your audience actually needs from your website.

Maybe they need your address and hours for visiting or a clear idea of the problem you’re working to solve in your local community or maybe the world. And for goodness’ sake, make that donation button shine brighter than a disco ball (and easy to find, of course).

People often abandon their donations if the process takes too long. Make sure the pages and content are all focused around your goals. This helps with search engine optimization and the overall user experience of your site. Don’t let your bounce rate suffer from bad content.

Ready to Get Technical? Choosing the Right Tools

The next step? This is where some nonprofits get stuck because tech is changing rapidly. There’s more options than ever for web design platforms. If tech isn’t your thing (it certainly wasn’t mine starting out), consider consulting with an expert on the latest technology that will help you best reach your organization’s goals. 

If you want more resources on how to approach your website redesign take the quz “Should you DIY Your Website” from our sister company, The First Click.


Nonprofit website redesign isn’t just about a pretty new look; it’s about connecting with your community in a real way. Embrace the process, ditch outdated tech, make those calls to action clear, and keep your content fresh and focused.

With a well-executed nonprofit website redesign, your digital space will not only shine brighter than ever – but it’ll become a powerful tool for driving change.

Guide to Nonprofit Website Conversions: Strategies for Impact

Guide to Nonprofit Website Conversions: Strategies for Impact

Guide to Nonprofit Website Conversions: Strategies for Impact

This is an additional resource for Digital Marketing Therapy Podcast episode 256.

In the digital age, your nonprofit’s website is more than just a virtual brochure—it’s a powerful tool for driving impact. Yet, despite your best efforts to create a site that embodies your mission and values, you may find that visitors are not taking the desired actions. Whether it’s making a donation, signing up to volunteer, or simply engaging with your content, converting passive visitors into active supporters is essential for your nonprofit’s success. This guide will walk you through the strategies and best practices for unlocking nonprofit website conversions, ensuring that your online presence not only attracts visitors but also inspires them to contribute to your cause.

Table of Contents:

Nonprofit website conversions are critical to your success. You’ve poured your heart and soul into building a website that beautifully reflects your mission and values. But what happens when visitors leave without taking action?

It’s like a tree falling in the forest with no one around to hear it. You need your website to not only attract visitors but also inspire them to take that next step. Whether it’s donating, volunteering, signing up for a program, or simply learning more, turning passive visitors into active supporters is crucial. This is where mastering nonprofit website conversions comes in.

Understanding the Donor Journey

Before diving into optimization tactics, you need to understand the journey someone takes to become a donor, volunteer, or participant. This journey can be broken down into four key stages:

1. Awareness

This stage is all about grabbing attention and planting a seed of interest. Think about the moment someone first becomes aware of your organization. They might stumble across a social media post, hear about you from a friend, or see your booth at a community event.

2. Consideration

Next, the individual decides if they want to learn more and may visit your website. Perhaps they read a blog post or two and browse through your “About Us” page. At this stage, you’re building trust and demonstrating your impact.

3. Decision

This is the moment of truth. The potential supporter is now ready to act, whether it’s signing up for your email newsletters, making an online donation, or attending an event. Make it easy for them to take that next step.

4. Retention

This stage is all about cultivating long-term relationships with your supporters. Acknowledging donations promptly, sending personalized updates, and demonstrating the tangible impact of their contributions are key to retention. It’s about building lasting partnerships to fuel your mission for years to come.

Designing Your Website for Conversions

First impressions matter. When someone lands on your website, they need to instantly understand what you do and how they can get involved. Consider incorporating the following elements to create a website that converts:

Compelling Storytelling

Your website is a platform to share inspiring impact stories about the people you serve and the change you make in the world. Use authentic imagery, emotive language, and powerful visuals to truly connect with potential supporters on an emotional level.

Clear Call to Action

Don’t be shy. Guide visitors by strategically placing clear, concise, and action-oriented buttons throughout your site. Whether it’s a prominent “Donate Now” button or a strategically placed “Learn More” link, these calls to action (CTAs) nudge visitors toward the next step.

Make sure button text is specific. Instead of a generic “Click Here,” use language like “Donate Today” or “Become a Volunteer,” making it crystal clear what action you want users to take.

User-Friendly Navigation

Navigating your site should be intuitive for all users. Use descriptive menus, a logical page hierarchy, and clear breadcrumbs to ensure effortless exploration. Your website should feel like an open door to your mission, making it easy for visitors to find what they’re looking for.

Optimizing Your Donation Process for Higher Conversion Rates

If you’ve ever abandoned an online shopping cart due to a clunky checkout process, you understand how frustrating it can be. The donation process is no different. A smooth and user-friendly experience can be the deciding factor in securing a donation. Implement these techniques for greater conversion rates and to collect payments securely.

Mobile Optimization

These days, more people are browsing the web on their smartphones than ever before. It’s paramount that your website adapts seamlessly across various screen sizes, including smartphones and tablets. Otherwise, you risk frustrating potential donors and driving them away.

Streamlined Donation Forms

Nobody wants to wrestle with a long, complicated form. Keep your donation form short, simple, and easy to use. This way, donors are less likely to get frustrated, distracted, or abandon the process altogether.

Security Assurance

Donors need to feel confident that their personal and financial information is safe. By prominently displaying security badges and using HTTPS encryption, you build trust and ensure potential donors feel secure sharing their information.

Donation Tiers

Make donating easy and accessible by providing donors with a range of pre-set donation tiers. This allows them to quickly choose an amount that aligns with their budget and giving capacity without feeling pressured to give more than they can afford.

Leveraging Content Marketing to Drive Traffic

Content marketing is a powerful tool for nonprofits to connect with their target audience, increase website traffic, and ultimately drive more conversions. Sharing compelling content will position you as a thought leader, build trust with your audience, and, most importantly, boost those all-important conversions. Let’s explore some effective content marketing strategies:

Tell Impact Stories

People are more likely to support causes that resonate with their values and touch their hearts. Share real-life impact stories that showcase the tangible effects of your work, allowing your audience to connect with your cause on a deeper level.

Blogging for a Cause

Regular blog posts provide valuable insights, educational resources, and behind-the-scenes glimpses into your organization’s activities, keeping visitors engaged and coming back for more. Use your blog to address frequently asked questions, highlight success stories, and share your expertise on issues related to your mission. This helps increase website traffic, improve your search engine optimization (SEO), and establish your organization as a go-to resource in your field.

Email Marketing for Nonprofits

Email marketing remains a highly effective way to engage with your supporters. Think of email as a direct line of communication. Craft personalized email newsletters to keep supporters in the loop about new developments, upcoming events, fundraising goals, and volunteer opportunities. Regularly sending targeted email blasts helps nurture relationships, foster a sense of community, and drive action from your most engaged subscribers.


Nonprofit website conversions don’t happen by chance; they’re a result of careful planning, understanding your audience, and consistently providing value. Remember to focus on crafting an enjoyable, inspiring experience for your website visitors while subtly guiding them towards becoming active supporters.

With each strategic tweak to your website and marketing strategies, you’ll improve conversion rates and create a lasting positive impact on your organization and the community you work so hard to serve.

Smart Strategies for Engaging Monthly Donors at Scale

Smart Strategies for Engaging Monthly Donors at Scale

Smart Strategies for Engaging Monthly Donors at Scale

This is an additional resource for Digital Marketing Therapy Podcast episode 243.

Picture this: You’re scaling a mountain, the peak is your goal—consistent, robust funding for your cause. That’s what engaging monthly donors at scale feels like in the world of nonprofit fundraising. Securing the summit is one thing, but maintaining a consistent flow of backing to sustain your position there requires an entirely different strategy.

Embarking on this adventure, we’ll explore the art of establishing transparent objectives and grasping what drives our supporters, forming the cornerstone for a thriving initiative. We’ll dive into personalizing donor engagement with tactics that resonate on an individual level and leveraging technology to streamline processes and enhance stewardship.

You’ll also discover how tiered recognition programs can acknowledge every climber (donor) according to their contribution altitude (level). And because no climb is done solo, we’ll explore ways to build community among supporters through social proof while maximizing revenue streams with flexible payment options. Prepare yourself; delving deeper into this material signifies an essential move in ensuring a steady flow of vital assets for significant influence.

Table of Contents:

Crafting a Comprehensive Monthly Giving Program

Constructing a robust monthly donation system is akin to assembling the motor that propels your charity’s purpose ahead. But how do you ensure this engine runs smoothly and efficiently? Embarking on this journey, we’ll explore the essential steps for triumph, emphasizing setting precise objectives and grasping what drives our donors.

Setting Clear Goals for Your Program

The first step to any successful endeavor is knowing what victory looks like. For a monthly donation program, this could mean defining both financial targets and growth metrics. Consider the wide range of potential donors who might contribute anywhere from $5 to $5,000 per month. The diversity in donation amounts shows there’s room to grow at all levels.

It’s crucial then to segment your donor base accordingly and tailor your approach. By dividing your donors into distinct groups, you’re empowered to create tailored communications that not only connect with each segment on a personal level but also significantly boost the chances of transforming single contributions into ongoing support or even elevating their existing donation amounts.

Understanding Donor Motivations

To tap effectively into the wellspring of generosity that fuels recurring donations, it helps immensely if we understand why people give repeatedly. Some are motivated by the ease and convenience of set-it-and-forget-it payments; others find joy in being part of something bigger than themselves—a community committed to ongoing support through thick and thin.

This insight lets us frame our fundraising efforts around creating special moments for donors involved in our monthly programs—be it through personalized thank-you emails or handwritten cards expressing gratitude towards them making such a significant difference consistently over time.

Incorporating these strategies not only sets the stage for more engaged supporters but also lays down tracks toward achieving consistent revenue streams vital for long-term planning and impact measurement within any organization money goes towards supporting those they serve directly on ground level daily operations right where help needed most immediately felt appreciated valued seen recognized true VIPs amongst generous hearts keep beating together rhythm unstoppable force good world needs now ever before.

Key Takeaway: 

Start your monthly giving program by setting clear goals and understanding what drives your donors. Tailor messages to different donor segments and make them feel valued with personalized thanks. This approach boosts engagement, secures consistent funding, and strengthens community ties.

Personalizing Donor Engagement Strategies

The Power of Personalized Emails

Crafting emails is crucial for fundraising, yet their true potency unfolds when they’re customized to resonate with the individual passions and donations of each supporter. Imagine receiving an email that speaks directly to your heart because it aligns with what matters most to you. Personalized emails have this unique way of making each donor feel like they’re truly seen and appreciated.

Harnessing the power of donor information enables us to tailor our outreach, categorizing supporters by their previous contributions or favored initiatives they’ve backed. This approach allows us to create content that resonates deeply with each recipient, encouraging them not just to open the email but also to take action.

A recent study highlighted by Nonprofit Tech for Good underscores the importance of personalization in boosting engagement rates. The findings reveal that personalized touchpoints significantly enhance both donor experience and retention.

Creating Special Moments with Handwritten Cards

In an age dominated by digital communication, handwritten cards stand out as tokens of genuine appreciation. These tangible expressions of gratitude go a long way in building deeper connections between organizations and their supporters.

We often reserve these special touches for major donors or after significant events; however, integrating this practice more broadly within your recurring gift program can transform one-time donations into lifelong support. It conveys thoughtfulness beyond automated processes—showing donors they’re truly part of something bigger than themselves.

This blend of traditional methods with modern strategies forms a comprehensive approach towards nurturing lasting donor relationships—a concept echoed through various successful campaigns documented by Charity: Water’s impact stories. By intertwining genuine gratitude with tangible proof of their contributions’ effectiveness, they inspire patrons from every walk of life to sustain their support for the mission.

Leveraging Technology for Donor Stewardship

Donor stewardship has taken a giant leap forward with the advent of technology. It’s not just about saying ‘thank you’ anymore; it’s about creating an experience that keeps donors coming back. Dive into how technology serves as a powerful partner in crafting meaningful connections with contributors.

Simplifying Donation Processes with User-Friendly Platforms

The first step to securing a recurring donation is making sure the process doesn’t feel like rocket science to your supporters. User-friendly platforms are key here. They let donors set up their monthly gifts without breaking a sweat, transforming what could be a chore into an easy task they’re happy to complete.

Imagine giving monthly donors access to exclusive resources and online courses as part of their VIP status – it’s possible through these platforms. By streamlining the act of giving and coupling it with perks, this method not only eases the process but also enriches it, fostering steadier backing.

A great example is how charity: water uses its platform to make donations straightforward while offering tangible benefits that resonate with their community, enhancing donor retention significantly.

The Benefits Go Beyond Simplicity

Beyond ease of use, integrating technology into your fundraising strategy opens doors to invaluable data insights on donor demographics and behaviors. Understanding who your donors are and what motivates them allows for targeted communications that speak directly to their interests – critical in building lasting relationships.

Incorporating tools for tracking engagement metrics can further refine your outreach efforts, ensuring messages hit home every time. Remember, informed adjustments based on real-time feedback keep your strategies fresh and effective, aligning perfectly with today’s fast-paced digital world where adaptability reigns supreme.

Building a Tiered Recognition Program

Creating a tiered recognition program is like building a staircase. As you ascend each rung, the donations grow, and with them, a variety of perks unfold to honor those who give more. This approach acknowledges the diverse contributions of your donor base, from mid-level donors to major gift contributors.

Recognizing Mid-Level Donors Effectively

The backbone of any successful fundraising strategy involves not just chasing the next major donor but nurturing those who consistently support your cause. Mid-level donors often fly under the radar but are crucial for creating a steady revenue stream. By setting up tiers within your program, you let these supporters know their contributions significantly impact your organization’s specific goals and mission.

Acknowledging mid-level donors can involve offering them additional resources or opportunities to engage more deeply with your work. For example, giving them access to exclusive updates or inviting them to special events makes them feel valued and encourages continued support.

Weaving in regular contributions into this framework amplifies the bond with supporters, offering them steady touchpoints all year round. Keeping in touch regularly and showing gratitude for their dedication ensures that the bond between us remains strong and communicative.

Tiered programs aren’t just beneficial for retention; they also serve as an effective tool in growing monthly donations over time by motivating one-time donors to transition into recurring givers through clear incentives at every stage of giving. Studies show that when organizations offer tangible rewards based on donation levels, it effectively engages and retains supporters while maximizing fundraising efforts across all channels—be it direct mail campaigns or online fundraising platforms.

By acknowledging every donation in its own special way, this approach fosters stronger bonds between groups and their backers, paving the path to consistent expansion in both singular gifts and ongoing financial contributions.

    Key Takeaway: 

    Building a tiered recognition program turns every donation into a step up, making donors feel valued at all levels. It’s not just about chasing big donations but nurturing steady supporters with rewards and exclusive perks that encourage them to keep giving.

    Enhancing Monthly Donations through Social Proof and Community Building

    Utilizing Social Media to Share Impact Stories

    Social media isn’t just for selfies or food pics. It’s a powerhouse for sharing the collective impact of monthly donors. By posting stories of how these donations make a real difference, you build trust with your audience. By transforming statistics into compelling stories, this method connects deeply with people’s feelings and values.

    Imagine scrolling through your feed and seeing a video from a nonprofit you support, showcasing how monthly gifts have transformed lives. That’s social proof in action—it makes people want to stay involved and contribute to the cause. Encouraging current supporters to share their reasons for donating can also attract new supporters who see that trusted friends believe in this work.

    To get started, consider highlighting individual donor stories or creating themed campaigns around specific impacts made possible by recurring contributions. But remember, consistency is key—regular updates keep followers engaged and remind them of their part in this larger community effort.

    The Role of Community in Boosting Donations

    A sense of belonging can significantly amplify one’s commitment to continue supporting an organization financially. Creating exclusive groups or forums where monthly donors can interact not only fosters community but also encourages increased donation frequency among members motivated by peer actions.

    This approach does more than just nod towards the contributors; it pulls them into the very heart of what they’re investing in. For instance, hosting virtual meet-ups allows contributors from all walks of life to connect over shared values and experiences related directly back to your cause—turning passive givers into active advocates.

    By rolling out exclusive gatherings for those who regularly back us, we’re not just recognizing their importance in our circle but also enriching our bond with them—cleverly strengthening ties without the need to stretch our resources thin.

      Key Takeaway: 

      Turn your monthly donors into your biggest fans by sharing impactful stories on social media and creating a community where they can connect. This not only builds trust but also turns passive supporters into active advocates, amplifying their commitment to your cause.

      Maximizing Revenue Streams with Flexible Payment Options

      When it comes to boosting your fundraising efforts, offering a variety of payment options can significantly widen the net for potential donors. It’s not just about convenience; it’s about meeting people where they are and making giving as seamless as possible.

      Encouraging Credit Card Use for Recurring Gifts

      A successful monthly donation initiative thrives on its knack for ensuring steady flows of income. One surefire way to achieve this is by encouraging donors to use credit cards for their recurring gifts. Why? Because credit cards offer ease of management both for you and the donor. When donations come in like clockwork, budgeting becomes less guesswork and more science.

      Adopting this method not only makes things easier for you but also smooths out the donation journey for your backers, guaranteeing their support flows uninterrupted by the common hiccups of outdated or terminated banking details. And let’s face it: In today’s swipe-and-go culture, if you’re not facilitating credit card payments, you’re likely missing out on crucial funding opportunities.

      To get started integrating versatile payment platforms, like Stripe or PayPal into your online donation forms can be an effective first step toward accommodating diverse donor preferences while safeguarding against interruptions in gift processing—a win-win situation all around.

      Focusing on flexible payment options isn’t merely about keeping up with technology; it’s fundamentally about respecting donor choice and enhancing accessibility. By allowing individuals to give how they want—whether through direct debit from a checking account or via popular e-wallets—you cater directly to personal preference which could mean the difference between one-time support versus lifelong advocacy.

      Engaging Board Members in Fundraising Efforts

      Your monthly giving program could soar to new heights with board members at the helm, thanks to their critical influence and connections. The connections and sway held by board members, if adeptly utilized, can greatly amplify the impact of your fundraising initiatives.

      To tap into this potential, it’s crucial to explore strategies for involving board members in promoting and supporting these programs. In taking this step, you’re essentially broadening your influence while simultaneously enhancing the trustworthiness of your mission with their backing.

      Exploring Strategies for Involvement

      The first step is to ensure every board member understands the importance and impact of recurring donations on the organization’s sustainability. Sharing stories of how monthly gifts have made a difference can inspire them to act.

      Encourage them to share their personal reasons for being involved with your organization on social media platforms. Seeing real people vouch for the importance of steady backing fosters confidence in those considering a donation.

      Leverage Networks & Influence

      Involving board members doesn’t stop at education; it extends into actively leveraging their networks. Consider organizing unique gatherings or meet-ups, encouraging them to bring along peers and acquaintances eager to explore the possibility of regular contributions. These cozy meet-ups foster a setting ripe for rich conversations on the perks of committing as an ongoing supporter. AFP Global suggests creating specific roles within fundraising campaigns tailored for board members which utilize their unique skills or connections efficiently without overburdening them with tasks outside their comfort zone.

      Acknowledging Contributions

      Last but certainly not least, acknowledging board members’ contributions towards growing the monthly donation base is essential. Recognizing their efforts publicly not only motivates continued involvement but also sets an example for other volunteers within the organization.

      Key Takeaway: 

      Get your board members in on the action. Their networks and influence can supercharge your monthly giving program. Teach them why it matters, let them share their stories, and use their connections for events that attract new donors. Don’t forget to give them a shoutout for their help.

      FAQs in Relation to Engaging Monthly Donors at Scale

      How do you engage monthly donors?

      Show appreciation often. Update them on how their donations make a difference. Make it personal and keep the communication open.

      How do you engage with donors?

      Listen to their stories, understand what drives them, and align your outreach accordingly. Personal touches go a long way.

      How can I increase my monthly donations?

      Simplify the donation process and offer various payment options. Highlight donor impact through stories that resonate emotionally.

      How do you communicate with monthly donors?

      Email updates work great but mix in phone calls or video messages for that extra touch of gratitude and connection.


      Engaging monthly donors at scale is like scaling a mountain, and you’ve got the gear now. Clear goals? Check. Understanding what drives your donors? Double-check.

      Personalizing donor engagement isn’t just nice; it’s necessary. Tech isn’t merely a convenience; it’s absolutely crucial. And recognition programs aren’t optional; they’re critical.

      From leveraging social media to offering flexible payment options, every step counts in building that steady stream of support.

      To wrap up: Start with understanding your donors, personalize their experience, make giving easy, and always say thanks in meaningful ways.

      You’re not just climbing any mountain—you’re making sure others can follow you up there too. That’s engaging monthly donors at scale for you—challenging but entirely possible with the right approach.

      Key Takeaway: 

      Embrace digital safely in your nonprofit by using strong passwords, two-factor authentication, and data encryption. Don’t forget to educate your team on cyber threats and keep software up-to-date for maximum protection.

      The Impact of Technology on Customer Service and Donor Relations

      Embracing technology has transformed how organizations interact with their customers and donors, significantly enhancing customer service and fostering stronger donor relations. The digital age demands that small businesses and nonprofits adapt to stay competitive in the ever-evolving business landscape.

      One primary way technology impacts these relationships is through streamlined processes. Harnessing cloud technology, organizations can now effortlessly store and retrieve customer or donor details, revolutionizing the way they handle data. The enhanced capability not only elevates how smoothly operations run but also empowers entities to customize encounters through the data gathered, thus enriching client satisfaction significantly.

      Artificial intelligence (AI) plays a crucial role in this transformation by optimizing decision-making processes. AI swiftly sifts through extensive data, offering insights to fine-tune engagement tactics for diverse groups with greater precision. Take machine learning as an example; it’s adept at forecasting the habits of donors, which allows for customized communication that genuinely aligns with what each person finds compelling.

      Leveraging Data Analytics for Enhanced Donor Engagement

      Utilizing data analysis significantly deepens our comprehension of the audience, paving the way for more resonant and impactful connections. By analyzing engagement metrics, nonprofits can craft customized messages that speak directly to the hearts of their supporters. Incorporating this intimate approach not only boosts return interactions but also cements enduring prosperity by fostering profound bonds with its community.

      Furthermore, tools like management software integrate seamlessly into daily operations allowing teams to automate repetitive tasks such as email follow-ups or donation processing. By automating mundane tasks, staff can redirect their attention to big-picture projects that significantly amplify the organization’s purpose and reach.

      In summary, embracing technological advancement offers a myriad of benefits, from improving organizational efficiency via automation to creating more meaningful interactions with customers or donors through personalized communication strategies enabled by AI and data analytics. As we navigate this digital transformation journey together, staying ahead requires both adopting new technologies wisely and continuously seeking ways to leverage them for competitive advantage.

      Creating a Robust Language Guide for Nonprofits

      Creating a Robust Language Guide for Nonprofits

      Creating a Robust Language Guide for Nonprofits

      This post is an additional resource to Digital Marketing Therapy podcast episode 221.

      Ever felt lost in translation, even when everyone’s speaking the same language? Welcome to the club. A language guide, like a compass, points us toward clearer communication.

      I remember my first time navigating corporate jargon – it was like deciphering hieroglyphics! It made me realize how important common ground is for effective conversation.

      Let’s jump into language guides. We’ll uncover key elements of a good language guide and why they matter. We’ll delve into inclusive language, its significance, and how you can adopt it in your organization.

      The end game? A comprehensive yet practical toolkit that helps communicate with empathy and clarity. Ready to turn confusion into connection?

      Table of Contents:

      Understanding the Language Guide

      A language guide serves as a roadmap for communication. It outlines how we express ourselves and interact with others. Much like following GPS directions on an unfamiliar road, a language guide helps us navigate complex conversations.

      The importance of a language guide cannot be overstated. It’s more than just grammar rules or vocabulary lists—it shapes our understanding and expression of ideas, feelings, and information. But why does this matter?

      Imagine trying to assemble furniture without instructions—confusing right? A language guide works similarly by providing clear directions for effective communication in different contexts such as academic writing, business meetings, social interactions etc.

      This doesn’t only address the search intent for “Language guide”, but it also promotes clarity, consistency, inclusivity in communications—an essential aspect in today’s globalized world where miscommunication can lead to unintended consequences.

      Language Guide Overview

      In essence, a language guide is akin to your trusty compass, directing you towards successful verbal and written interactions. You see: not all words are created equal. The way we use them—their tone or context—can greatly impact their meaning and reception by others.

      If used effectively though (and that’s where your handy-dandy language guides come into play), they can bridge cultural gaps; eliminate confusion; even help avoid potential conflicts.

      The Importance of Language Guides

      • Cultivates empathy: By using inclusive terminology suggested by these guides—we foster environments conducive to mutual respect & understanding between diverse groups;
      • Promotes effective communication: Imagine speaking ‘English’ in France and ‘French’ in England. Language guides help ensure we’re all on the same page, no matter where we are;
      • Encourages learning: These resources provide an opportunity to expand our linguistic horizons, appreciate different cultures & dialects.

      Language guides can thus play a pivotal role—making communication not just possible but meaningful. After all, it’s not always about what you say; often—it’s how you say it.

      Key Takeaway: 

      Think of a language guide as your communication GPS. It does more than just list grammar rules or vocab—it shapes how we share ideas and feelings. Used well, it clears up confusion, bridges cultural gaps, and even prevents conflicts. With the help of a language guide, you can promote understanding between diverse groups and make sure everyone’s on the same page.

      Key Elements of a Language Guide

      A language guide is not just about grammar rules and syntax. It’s also an opportunity to foster inclusivity, sensitivity, and understanding through our words.

      Understanding Message Types and Field Numbers

      The core of any language guide involves breaking down the message types we use every day. For instance, in communication apps like Slack or Teams, different message types can include direct messages (DMs), channel posts, or thread replies.

      We also need to understand field numbers. Think of them as unique identifiers that help keep track of which parts belong where in a sentence structure—kinda like putting together IKEA furniture.

      Exploring Inclusive Language

      Never has it been more essential to be inclusive. Inclusive language matters because it creates an environment where everyone feels respected and seen for who they are.

      This means moving beyond gendered terms like “guys”, replacing ableist phrases such as “turning a blind eye”, or avoiding culturally insensitive idioms that may offend certain communities.

      The Impact of Identity-First Language

      “Identity-first”, sounds empowering right? That’s because it is. By allowing individuals to define themselves first – whether by their profession (“doctor”), nationality (“American”) or even health status (“autistic person”) – identity-first language gives control back into the hands of the individual.

      An effective way to implement this would be asking someone how they prefer being referred to instead of making assumptions based on what you think might be appropriate.

      Remember folks, when developing your own organization’s language guide, consider the importance of understanding message types and field numbers. More importantly, be mindful about using inclusive language to promote respect and sensitivity among all members. And lastly, let identity-first language take center stage in your communication strategy – because we’re not just talking words here; it’s people’s identities at stake.

      Key Takeaway: 

      A robust language guide goes beyond grammar, fostering inclusivity and understanding. It involves breaking down daily message types and using unique identifiers for sentence structure clarity. Emphasize inclusive language that respects everyone’s identities and let people define themselves first in communication – because words shape our world.

      Creating an Inclusive Language Guide

      Making a language guide that respects and celebrates diversity is no small feat. But, it’s essential to create a workplace culture where everyone feels seen and valued.

      The first step in creating an inclusive language guide is acknowledging the diversity within your team. People from a variety of backgrounds, possessing different experiences and outlooks, exist.

      Incorporating diverse populations means being aware of how certain terms might affect different people. Some words may seem harmless but could potentially be offensive or triggering for others due to historical or cultural reasons.

      This is where addressing bias comes into play. Bias can sneak into our speech patterns without us even realizing it. An effective language guide helps pinpoint these biases so we can work towards eliminating them.

      Promoting Equity through Communication

      Promotion of equity should be at the heart of every communication strategy, including your language guide. Ensuring equity requires providing individuals with the resources they need to succeed, tailored to their unique situations.

      Drafting Guidelines for Developing a Language Guide

      • Create clear definitions: The most effective guides don’t leave room for interpretation when it comes to using respectful terms.
      • Solicit input: Ask employees from all levels and departments what they think would make communication more inclusive.
      • Educate staff: Host workshops or seminars explaining why this initiative matters.

      Collaboration Is Key

      • Avoid making decisions in isolation: Collaboration fosters buy-in among stakeholders which makes implementing change easier.
      • Foster open dialogue: Encourage team members to share their experiences and suggestions. This can help identify potential blind spots.
      • Testimonials from various stakeholders: Include testimonials in the guide, this will provide examples of how others talk about the organization. It’s a great idea to adopt techniques that foster inclusivity.

      Remember, creating an inclusive language guide isn’t just about avoiding offensive terms; it’s also about choosing words that make everyone feel valued and respected.

      Key Takeaway: 

      Creating a language guide that champions diversity is key to fostering an inclusive workplace. Start by acknowledging team diversity, then understand how words can impact different people. Aim for equity in communication and solicit input from all employees when drafting guidelines. Remember: collaboration and open dialogue are crucial, and the goal isn’t just avoiding offense—it’s making everyone feel valued.

      Implementing the Language Guide

      So, you’ve got your language guide. But how can you make it operational in your organization? Well, let’s look at some practical steps.

      The first step is training on the language guide. This shouldn’t be a one-off thing; it should be an ongoin’ part of staff trainin’ plans. It helps everyone understand why this change is happening and how they can contribute positively.

      We need to consider legal implications as well. You see, language has power and misuse of certain terms could land us in hot water legally speaking. To avoid any missteps here, getting legal advice when developing or modifying our guide might not be such a bad idea.

      Social Media Usage & The Language Guide

      In today’s digital age, social media plays a significant role in communication strategies. Therefore integrating the developed language guide into these platforms becomes vital too.

      How about we draft clear guidelines for all team members managing official accounts? These will include specifics on tone of voice and word choice aligned with our inclusive principles from the guide. Here are some additional tips on crafting social media content with inclusivity in mind.

      Policies help keep things fair and consistent within organizations – that includes communication practices too. By including specific clauses relating to respectful interaction using our new-found linguistic prowess could make implementing changes smoother. Here’s an example of a policy that prioritizes respect in communication.

      Involving stakeholders from various departments can help us make sure the new guidelines are feasible and relevant. Plus, it’ll give everyone a sense of ownership.

      The Role of Media Coverage

      Finally, media coverage is an important component of our organization’s outreach. This could be press releases or interviews – any public-facing content really.

      We need to ensure consistency here too because this is where our organization’s voice will reach further than ever before. To maintain uniformity across all channels, let’s prepare some templates for common scenarios using our language guide principles.

      Key Takeaway: 

      Getting your language guide to work in your nonprofit means training staff consistently, considering legal aspects, and integrating it into social media strategies. Be mindful of policy implications while involving stakeholders for relevance. And don’t forget about consistency in public-facing content like press releases.

      Evaluating Your Language Guide

      It’s crucial to evaluate your language guide. It’s akin to getting a medical exam; you need to guarantee everything is running as expected. This involves looking at the effectiveness of your language guide and seeing if any revisions or updates are needed.

      The evaluation process starts with analyzing how well the guide meets its objectives. If the goal was inclusivity, does it cover all aspects of diverse communication? Is there room for more nuanced expressions that cater to different groups within your organization?

      Consider seeking feedback from those who use this tool daily – employees, stakeholders, even customers. Their insights can help pinpoint areas where improvements might be necessary.

      Tips on Revising Your Language Guide

      To start revising your document, compile all feedback received during evaluation and categorize them based on themes or issues raised.

      Next up: tackle each issue head-on. Look at suggestions made by users and see how these could enhance clarity in communication while maintaining respect for diversity and inclusion principles already established in the original draft.

      In case some parts need updating due to changes within the company or industry trends (we know change is inevitable), do so keeping relevance top-of-mind.

      Maintaining Relevance in an Ever-Changing Landscape

      We live in dynamic times which means we have new terms entering our lexicon every day (Hello ‘Zoom fatigue’.). Therefore, keep abreast with emerging terminology relevant to both internal operations and external interactions involving clients/customers/stakeholders etc., because let’s face it – nobody wants their lingo stuck in yesteryears.

      Your language guide isn’t carved into stone but rather etched onto a whiteboard – open for continuous tweaks based on evolving needs and norms.

      Finally, remember to share updated versions with everyone in the organization. A language guide that isn’t known or used is like a secret recipe lost in an old cookbook – useless.

      Evaluating effectiveness of your language guide, making revisions when needed and ensuring it stays up-to-date are critical steps for maintaining clear, inclusive communication within any organization.

      Key Takeaway: 

      Think of your language guide as a living document, just like the dynamic times we live in. Regular check-ups ensure it’s working well and stays relevant. Gather feedback for improvements and tackle issues head-on. Keep up with new terms, make updates when needed, and share them organization-wide to keep communication clear and inclusive.

      Language Guide Examples and Resources

      If you’re looking to create or improve your organization’s language guide, it helps to see what others have done. We’ve got some killer examples and resources lined up for you.

      Case Studies on Successful Language Guide Implementation

      Diving into case studies can give us valuable insights. Take the example of Apple’s Language Style Guide. It perfectly outlines their brand voice, maintaining a consistent tone across all communication channels.

      The tech giant didn’t pull this off overnight though. The key was in building upon each successful implementation stage. And voila – they achieved a seamless blend of information delivery with Apple-esque charm.

      You don’t need to be an Apple-sized entity to achieve comparable success. Your own unique language style guide could become the cornerstone of your organization’s communications.

      Utilizing Code Generators and Language Specification Tools

      In addition to examining how other organizations do it, there are tools available designed specifically for creating comprehensive language guides.

      Swagger, a popular open-source tool used by developers worldwide is one such resource worth checking out. This powerful code generator allows teams to define APIs (Application Programming Interfaces) using simple JSON format – making collaboration easier than ever before.

      • Acknowledging various groups through specific guidelines shows respect and inclusion.
      • The best practices gathered from diverse organizations will help fine-tune your strategy.
      • Last but definitely not least: don’t forget about those nifty code generators when crafting technical documents.

      Click to tweet

      The Role of Stakeholders in Developing a Language Guide

      Creating a language guide is not an isolated task. It’s similar to throwing a dinner gathering, where each attendee adds their own distinctive taste to the event. And guess who your guests are? They’re your stakeholders.

      Stakeholders play a vital role in shaping language guides. But why so? Because they know how they talk about the organization best. Think about it: would you ask someone else to describe your favorite dish at that party better than you?

      You see, collaboration with stakeholders helps ensure everyone’s voice gets heard and valued during development stages. Their insights can help craft content that truly reflects organizational culture while promoting understanding across diverse groups.

      Involving Different Stakeholders

      Different types of stakeholders bring varied perspectives when developing these guidelines for communication. Employees might highlight jargon needing clarity or cultural nuances requiring respect.

      Clients or customers could offer invaluable feedback on how they perceive and understand company messages – after all, who knows what resonates with them better than themselves?

      Potential investors might suggest industry-specific terminology ensuring the guide remains relevant and impactful within its field.
      This collaboration isn’t just beneficial; it’s essential.

      Beyond Collaboration – Validation & Testimonials

      Apart from contributing ideas, stakeholder validation plays another critical part in this process by reinforcing trustworthiness through testimonials which become valuable assets within the guide itself.
      We’ve found out something interesting: organizations often include examples showcasing how different stakeholders talk about them as proof points highlighting their commitment towards inclusive communications. Check this out.

      The language guide is like a menu at our dinner party. The more varied and comprehensive the language guide is, the better everyone’s experience will be. Involving stakeholders in its development ensures that every guest finds something to their taste.

      Key Takeaway: 

      Think of creating a language guide as hosting a dinner party – your stakeholders are the guests bringing their unique flavors. Their insights shape content that mirrors organizational culture and promotes understanding across diverse groups. Employees, clients, potential investors – all bring valuable perspectives to ensure clear communication. Stakeholder validation further adds trustworthiness with testimonials becoming assets within the guide itself.

      FAQs in Relation to Language Guide

      How to learn a language guide?

      To master a language guide, start by studying its elements. Practice regularly and use it in your communication.

      How do I make my own language?

      Create your own language by defining its grammar rules, vocabulary, syntax structure, and phonetics. Keep practicing for fluency.

      What is scientifically the best way to learn a language?

      Studies show that immersive learning is the top method. This means living among native speakers or using apps with interactive lessons.

      What should you learn first in a new language?

      In any new lingo, begin with common phrases and greetings. Then tackle basic grammar rules followed by vocabulary expansion.


      Creating a language guide isn’t just about eliminating confusion, it’s also about fostering inclusivity. With these tools, you are now prepared to create a language guide that not only eliminates confusion but also promotes inclusivity.

      The importance of inclusive language? You’ve got that down. The impact of identity-first language? Now in your communication toolkit.

      You learned how to create an effective and comprehensive guide for your organization. Remember: cater to diverse populations, address bias and promote equity!

      The journey doesn’t end here though. Implementing this knowledge into practice is crucial; make sure everyone gets on board! With time, you’ll see improved clarity in communication.

      Evaluate regularly, tweak as necessary and always keep learning – because great conversation starts with understanding!


      How to Use Conversations to Craft Website Copy

      How to Use Conversations to Craft Website Copy

      How to Use Conversations to Craft Website Copy

      Very often we talk with clients that view their website as separate from the rest of their business. They see it as a place to showcase everything they do and almost a choose your own adventure for visitors. This mindset can lead to a website that exists but doesn’t provide value to your team, donors, community, etc.

      Instead, what if your website could:

      • help you reduce the number of emails you get.
      • bring in donations while you sleep.
      • encourage people to reach out to you for partnerships, sponsorships and collaborations.
      • increase your impact on your community.

      Having a website that is running parallel to your offline and online marketing and fundraising strategies will support your efforts and make it easier for you to do your job. It will support you in building better relationships, and most importantly, building trust.

      The key is using the every day conversations you’re having to craft the language, topics and impact stories featured on your website.

      Website Copy Gone Wrong

      It is very common that website’s are written to talk about the organization instead of engaging with the visitors of that site. It’s time to meet them where they are and address their pain points.

      Review your website copy as if you were a potential donor. Is it a bunch of jargon that they don’t understand? Does it highlight all the things you do without really sharing stories or impact?

      Here are a couple of examples!

      Adopt a dog today!


      Bring home a furry companion for the whole family


      Afterschool care for kids 5-12.


      Find peace with a safe, STEAM driven, afterschool program your child will love.

      How do you start writing copy?

      Looking at a blank page with a blinking cursor can be daunting. And yes, you could go straight to AI if you wanted, but it probably wouldn’t truly connect with your voice and your audience.

      The best place to go is to the conversations you’re already having. The way people in your community talk and feel about your organization is very telling. I mean perception is reality right!

      Why do people say yes?

      There is nothing better than when you get a yes from a donor. While that’s all well and good, it’s not just about the $$$ that’s beneficial to your organization. It’s also about WHY they said yes.

      Ask donors why they have chosen to give to your organization. Make note of the exact words they use. Those words are how they personally connect to you and your cause.

      What one donor says shouldn’t be what you replace all your website copy with. But pay attention to things that multiple donors say.

      Why do people say no!

      While hearing no isn’t the best feeling in the world, it doesn’t mean no forever. There is also much to learn when it comes to a no.

      Are you not communicating the work you do in a way they can understand?
      Are you not addressing their motivations for giving?
      Is it not the right fit for them?

      Nos give you great information that might be missing from your website. They let you know what isn’t abundantly clear.

      What questions do people ask often?

      Think about when you were out at a coffee shop or at a networking event talking to a complete stranger. When you shared the organization you’re with what their inital reaction? What questions did they ask you about the work you do for the community?

      The questions you get asked often will give you a clue to the clarity you are sharing about your impact to the community at large. It will also tell you what part of your program or service is most visible or is most exciting to the public.

      These things don’t always align with what you’re spending the most time on, but it’s important to understand how the public is viewing you, your work, and your impact. 

      If it’s in alignment with what you’re doing then great! If not, that’s ok too. It just means you have some work to do with your messaging and communication.

      Where do you use this information on your website?

      Now that you’ve gathered this information, it’s time to think about how we can use our website to best communicate it. Here are a few ways!


      Create a Frequently Asked Questions page. This is a great resource for people needing more information, as well as great for search engines to understand what your website is all about.

      To populate this start with the common questions you get asked, go to your team and have them help populate questions, and think about the emails and phone calls you get to pull common questions as well. BONUS: by having a well curated FAQ page you can start to minimize the questions coming in via email and phone calls that take staff time!

      About Page

      Ensure your about page is clear and prioritizes your organizational goals. Don’t confuse people with everything you do, but let people know what your mission is and what you’re doing to make it happen.

      Review Your Services Page

      Ensure you aren’t using a lot of jargon. People don’t take the time to fully read what you write (I know, 😂). Keep the language easy for people to understand to they can process more of the information quickly.

      Again, make sure you’re highglighting the biggest priorities near the top and add the lesser priorities farther down on the page.

      Donation Page

      You know sharing impact is critical on your donation page. Here it is really important to have your messaging clear and reflecting what work you’re doing RIGHT NOW! 

      You may need to change some of these statements over the year, but this is a great place to reinforce where you need support right now and to reinforce the offline conversations you’re having with donors and potential donors. 


      The questions you’re getting asked over and over make incredible blog content. If you’re getting a questions 2-3 times then you probably have 10-15 people in the community thinking the same thing. Having blog posts that can help you and your team provide additional resources to answer those questions saves you time, but it also builds trust and help you with your profesionalism.

      Also – if they’re asking you they are probably also asking search engines!


      Communication face-to-face and digitally shouldn’t be siloed. Those conversations can be used to reinforce each other and help you spread the same messages regardless of how people find you.

      Start keeping track of these conversations and using the to reinforce your brand!

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