Batching Tasks to Save Time and Energy

Batching Tasks to Save Time and Energy

When was the last time you cleaned out and organized your pantry? Yes, that’s right, on my marketing blog, I’m talking to you about your pantry.

A well-organized pantry can help streamline your household. Think about it, when you know where to find things, and what you have on hand, it can really speed up your time with creating your grocery lists, putting them away when you get home and then cooking in the evening. When everything has it’s place, things just work more smoothly.

So why am I bringing this up now?

Batching content and creating systems in your business are important for saving you time, energy and creating the high-quality content you need.

So many times, I get pushback from clients and students regarding creating regular content. I hear things like, “I don’t have time for that,” or “Do I really need to do that?” Mostly, it’s an ineffective use of time or prioritizing activities that don’t allow you to get things done, and this doesn’t just pertain to marketing.

I do this in my personal and professional life – hence the pantry example.

Let’s start at the top.

 

Plan your weekly meals

If you’re anything like me, then you spend the weekend getting your dinners/lunches ready for the week. Saturdays I like to go to the store, and I have a list of all the things I need for dinners each week. If I don’t get things ready then we often find ourselves with nothing for dinner.  What’s even better, is I put the recipes, with links, in my calendar so I always have easy access to what I need.

Planning for my marketing is similar.

On a monthly basis, I plan out the blog posts and content that I need to produce that month. Theming the months helps as well. It gives me the structure to what I want to talk about and allows me to dive deeper into certain topics and, hopefully, not overwhelm you.

I also schedule a day each month to write, record or create the necessary content for the month.  This helps save so much time, because doing similar tasks in batches helps with efficiency.

 

Make your grocery list

Knowing what’s already in your pantry can make it much easier to get your grocery list together. When you have your canned goods, pastas, and snack foods all put together in their categories, it makes it much easier to see what you have and what you need.

My pantry is large, I’m very lucky!  And each shelf has a specific category; noodles, sauce, chips, snacks, canned goods, etc.  That way, when I make my list, I already know what I already have and what types of things I need to get at the store.

Think of your social media posts as the items in your pantry. Depending on the social media platforms you post on, and you don’t need to be on them all, you should be creating core categories that represent your business.

For us, it’s
* Behind the scenes of our business
* What’s up with my kids/familiy
* Motivational quotes
* Fact Fridays
* Articles
* My blog posts

We use Trello to manage our social calendar.  On our board, each list represents a category.  Throughout the month, my team and I put posts in as we see them and find them that represent that particular category.

When it comes time to create my monthly social media calendar, I can start by pulling from those lists.  Then the content I need to create takes less time.

 

Get your Groceries

You can’t make your meals if you don’t have the necessary ingredients!  I mean that goes without saying.  But if you’re prepped and have a list, then you can save time at the store getting the specific things you need.

By knowing what you’re needing to get done in the month, or week, you won’t waste time on activities that aren’t pushing your business forward.

Tell me if this has happened to you…

You get online to start researching for the blog post or podcast you need.  But you’re not really sure what you want to write or talk about.  So all of the sudden, you’ve spent 2 hours surfing the internet and you’ve watched too many cat videos and Ellen Degeneres show clips.

Sticking to the plan you made earlier, will help you streamline your time and tasks!  It will also help direct you to the places you need to go for research, or the people you need to reach out to to accomplish your goals.

 

Meal Prep

Depending on the week, I might meal prep on Sunday.  This could look at making meals ahead of time, getting the veggies and fruits prepped for kids’ lunches or even making a bunch of crock pot dump meals I can put in the freezer. 

Take a look at your schedule and decide what works best for you.

Typically, I will schedule my posts on a weekly basis at the same time as I schedule my weekly emails that go out to my list.

I will also schedule client posts at the same time.

I like doing it this way because it ensures that the content is timely and relevant.

This could also be finding time each week to handle your financials, make client calls, write proposals, or whatever tasks you do repeatedly in the week.

It bears repeating, doing similar tasks at the same time, and doing them only 1 a week, will increase your efficiency dramatically.

 

Enjoy your Meals

 At the end of the day, when you get home from work, and start your dinner, you breathe easier.  Why?  You already know what you’re cooking, you already have the veggies prepped and the meat thawed in the fridge.

All that’s left is to pour a glass of wine, and cook a healthy meal for your family!

Knowing what’s coming, what’s already been completed and what is still left to be done is huge.  And ending the day knowing that the main things you needed to get done are done and that the marketing tasks for the next week are completed, helps you free up that precious brain space for everythingn else that needs to get done.

Owning your business, and handling marketing doesn’t have to be overwhelming.  It can, in fact, be FUN!

Did this article help you?  I’d love to hear what your biggest takeaway is here.  Share it, with a photo of YOUR pantry, on Facebook or Instagram with #ilovemypantry!

Branding Elements You Shouldn’t Ignore

Branding Elements You Shouldn’t Ignore

Take a minute and think about the brands that just come to mind.  Some that I always go back to are Target, Nike, Starbucks and Patagonia.  They are brands that are easily recognizable and when seeing their marketing you know who it is instantly.

I also think back to the days when my kids weren’t reading yet.  But we’d be driving around and they’d be pointing out the restaurants we were driving by.  They couldn’t read but yet they could recognize brands like McDonald’s, Wendy’s, etc.  This is all about branding!

So my question to you is, have you thought about your branding elements recently? Well – fear not, we’ll walk you through the different elements to consider in your branding, and how to execute them.

Logo

I’m sure if you have an existing business, then you have an existing logo.  Have you thought about the different ways you use your logo?

  • Website
  • Business cards/letterhead
  • Social media images
  • Merchandise
  • Favicon – the image that shows up on the tabs in your web browser

Have you thought about the different variations of your logo that you might need for all these uses?

For example, we have a horizontal and vertical version of our logo as well as just the H & E.

Formalize Colors

 Do you have colors that you use consistently on your marketing materials?  This is a great way for people to recognize your materials across different outlets.

If you don’t have colors, there are some great tools you can use to pull colors from your logo!

You know we love Canva for design work, but did you know they have a color generator as well?

All you have to do is upload your logo and they’ll automatically give you colors from your image.  Amazing right!

Then, if you have a Canva account, you can take those colors and save them in your profile so you have them easily accessible for your marketing needs.  Your website platform should also have a place you can save these for easy access.

Use the Same Fonts

Most brands have two different kinds of fonts.  One that is used for print and one that’s used digitally.  Why?  Well, you want to make sure the fonts you use online are easily readable by your customers and also the search engine robots.

So, your logo may have been designed and be a font that’s custom for you, and that’s great.  If you’re just starting out – having a font that works in both places can be easier, but not necessary.

The best place to start researching fonts is through Google Fonts. This gives you a ton of different options for your brand.

You’ll want to pick around two different fonts.  One that is for header usage and one that’s a body font.  We use Satisfy or Roboto for header fonts, and Source Sans Pro for our body font.

Once you’ve settled on fonts, then save them to your website for easy access, as well as Canva for your graphic work.

Define your Language

How you speak to your customers is important.  And this all starts with your ideal customer and your industry.

If you are in a regulated industry (healthcare, legal, finance, etc) then you definitely will have guidelines for what you can and cannot say.  Please make sure you are aware of the legalize you need to be aware of.

If you’re not in one of those industries, then think about how you want to talk to your customers.

I prefer to be conversational in my language and talk directly to you.  

Your language should be consistent across all channels.  This includes email marketing, social media, blog posts, podcasts, video, etc.

Build out your Graphics

Now that you have fonts, colors and language lined out, create core graphics for your media.

Check out our blog post on batching content – it includes ideas for broadcast strategies.

I have graphic templates in Canva for:

  • presentations
  • motivation monday quotes
  • fact Friday social posts
  • workbooks
  • Instagram stories

Then, all I have to do is go in and copy the graphic and reuse it over and over again.  

Conclusion

Branding can seem overwhelming when you think about it.  But by taking a little bit of time to pull it all together, you’ll really set yourself up to create consistency in your company, make it easier to get work done.

I would love to see your branding elements!  Share them with us on Facebook so we can see what you’ve created!

4 Simple Steps to Batch Content

4 Simple Steps to Batch Content

Do you ever find yourself trying to come up with an idea for your blog or email campaign?  All the of the sudden you realize that it’s been days or even weeks since you’ve posted on social media!  But the thought of posting weekly or daily feels overwhelming.  So what’s the answer?  Get ready to learn how to batch content.

At a very simple level, batching is creating like content for days, weeks or even months, all at the same time.

This could be writing a months worth of blog posts, creating all the graphics you need for social or writing the captions, or even taking a bunch of photos you know you need.  The idea here is that by focusing on one part of your marketing, you can get a lot done all at once and then simply schedule it out for the days and times you need it to go live.

So how does this work?  Let me break it down for you in 4 simple steps!

Step 1: Define your strategy

Before you can start to batch, you need to determine the content you need to create in the first place.  Start by:

  • determining the content you’ll produce and how often you’ll produce it each month.  Is it a blog post, podcast, or video series?
  • choosing the platforms that you’ll use to promote this content.  Is it Facebook and/or Instagram, YouTube, email?
  • creating your broadcast strategy.  With each piece of content you create – you should have a distribution strategy.  See example to the right!

Your broadcast strategy will outline how you promote your content and will give you the checklist of items you need to create for each piece.  By repurposing the same content on different social media channels and outlets on different days, you are maximizing the chances that your audience will organically see your content.

Make sure your version only includes that outlets that you’ll use!  Remember, you do NOT have to be on ALL social channels.

Creating your Broadcast Strategy

Your broadcast strategy should include all the social channels that you are on, as well as email – if that’s a part of your plan.

It should also be specific for the platform.  While the content your promoting is the same, the format/layout/design should be reflective of the platform you are using.

For example,

  • Facebook has several options for you.
    • Lives are a great way to talk about your content and get organic reach.  Boosting a live in Facebook is also a great thing to do.
    • Create a long-form post to share a bulk of the post as a status update. Make sure you include a great photo.
  • LinkedIn also loves video – and also has its own publishing tool.  So by utilizing both platforms, you have two days worth of content on that platform.
  • Instagram has three different ways you can promote your content:
    • Instagram Feed – post a photo and an excerpt from your post.
    • Instagram Stories – go live to talk about the post, screenshot parts of the post to share, ask people to DM you with their favorite parts of the posts, or with questions.
    • IGTV – this can be a longer form video if you’d like to share about the post.
  • Twitter – great place to post snippets and encourage people to check it out.
  • Pinterest – by publishing here, you are encouraging people to head right back to your website.  This is the best platform for links back to the original blog post.

Step 2: Plan it out on a Calendar

Set the intention you have with your strategy and put each piece of content into your calendar.  Due dates will be so helpful in holding yourself accountable.  

You should also fill in your broadcast strategy into your calendar for when you need to schedule your content promotion.

Use whatever calendar or project management tool you are most comfortable with.  We use a combination of Google Calendar, Trello, and ClickUp.

It’s important to note that we are just making a template at this point.  You do NOT need to be worrying about exact topics that you are writing about just yet.

See my example below using the broadcast strategy from above.

From here, you can create your checklist of what needs to be created with each blog post.  For this example my list for each piece of content would be:

  1.  Write blog post.
  2. Image for blog post (this same image can be used later for the article on LinkedIn)
  3. Write copy for email announcement.
  4. Image for Instagram Story and copy written
  5.  Graphic for Pinterest

By creating all the assets you need at the onset, you will be able to execute smoothly and consistently each time.  If you are producing content weekly, you’ll also have quite a few of your weekly posts already created just in promoting your content.

Step 3: Brain Dump Ideas

The idea here is to make it easy and we’re leading towards batching your content right!  So take some time to just throw out a bunch of ideas you could use for your content.

Think about upcoming events, collaborations you have, and the questions you get over and over again from your customers.  These are all great places to start generating ideas.  If you need some more ideas, here are some places to go:

Once you’ve got the ideas you like, you can add them to your calendar and define what will post when.

Step 4: Batch

Now that you have all the ideas, know where you want to promote and your checklist for what images, graphics and copy you need for each post, it’s time to get into action.

When you sit down to batch, you’ll find that you’re much more efficient!  When you work on one activity at a time, your brain doesn’t have to switch gears so much, and can really power through.

Designate a day to write all the blog posts you need for the month.  Then designate a day where you can create all the graphics and copy for the social posts you need.

In less than two days, you should have all your content done for the month, and a lot of the social posts you’ll need for the month.  Fill in your social media calendar with social holidays, events in your business and a few behind the scenes or sneak peeks, and your entire social media strategy is done!

Conclusion

And there it is, 4 simple steps to batching content to ensure the quality and consistency you need, without taking too much time!

I can’t wait to hear about how you batch your content and what your broadcast strategy looks like!

Share this article to your favorite social media outlet, and let everyone know what your batching looks like!

6 Steps to Creating an Email Marketing Campaign

6 Steps to Creating an Email Marketing Campaign

Creating an email campaign for your business will go a long way to helping you grow your business, staying top of mind, and increasing revenue for your business.  So how do you go about getting started?  We’re laying out a 6-step process to get you going and on your way.  If you want a quicker snapshot – make sure you visit our Intro to Email Marketing post.

Step 1: Create your email marketing strategy

What are you trying to sell, and who are you selling them to?  How often should you send out emails to your customers?  What should you put in your emails?  These are all important questions to ask yourself when setting up your strategy.

As with everything you do in your marketing, consistency is key!  How often can you show up for your customers, generate new, quality content and provide value?  If that’s once a month, then that’s great, but if you can show up weekly that’s even better.

Remember to think about what you’re selling.  While your emails should also follow the 80/20 rule (80% providing value and 20% selling) you want to make sure your content is at least in the same category as the product or service you’re selling.

For example, this month H & E Marketing Solutions is launching the Email Marketing workshop.  So we’ve made July all about email marketing to keep educating people about the workshop and how email can impact business.  Each week, our subscribers will get an email talking about a different piece of the process and be encouraged to join us live on Facebook.  We have business owners and experts talking about how email can impact your business.   Each piece of content has a brief mention of the workshop, but nothing is a crazy hard sell.

 

By mapping out your content for the month it can really help you define what your emails should include, what content you have to share and keep consistency with the other digital marketing channels you have.

Step 2: Choose your Platform

There are so many different email marketing platforms you can use.  So how will you choose the one that’s right for you?  We’ll break down a few of the most popular ones for you.

Before we dive into the different options, some basic definitions.

Action-based autoresponders are emails that get triggered when a subscriber takes an action.  This can be hitting a landing page, clicking on a link in your email or signing up for something on your website.

Time-based autoresponders are when an automation email series is triggered after a set period of time.

A/B split testing allows you to send to different versions of an email to see which one performs better.

MailChimp

MailChimp is very popular and really great for those that are just starting out.  They offer a free account that gives you up to 12,000 emails a month and up to 2,000 subscribers.  MailChimp is also really great if you’re doing eCommerce.  There are lots of templates you can use to create beautiful emails and is a great option of you’re looking for beautifully designed, drag and drop visually rich emails.

 

 

By mapping out your content for the month it can really help you define what your emails should include, what content you have to share and keep consistency with the other digital marketing channels you have. 

Features

Under $50/month

Action-based autoresponders

Time-based autoresponders

Unlimited emails

Can deliver lead magnet

A/B split testing

Shopping cart

Easy to Moderate learning curve

Yes or No

Yes

Yes

Yes

Yes

Yes

Yes

No

Yes

Notes

Free for up to 2,000 subscribers

 

 

 With a paid subscription

You can include a downloadable link.

 

Several plugins availalbe to help with this.

ConvertKit now called Seva

At H & E Marketing Solutions we use Seva (formerly known as ConvertKit*).  This platform is made for bloggers and is a newer software but is a great platform for creating multiple segments and has a great visual automation tool which we love!

 

 It makes it so easy to see how your subscribers will move through your email campaigns and give lots of options for all the programs and services you provide.

Features

Under $50/month

Action-based autoresponders

Time-based autoresponders

Unlimited emails

Can deliver lead magnet

A/B split testing

Shopping cart

Easy to Moderate learning curve

Yes or No

Yes

Yes

Yes

Yes

Yes

 Yes

No

Yes

Notes

For up to 3,000 subscribers

 

 

 

Can deliver a .pdf once someone opts in

Subjet lines only

AWeber

AWeber has a long history of supporting businesses both big and small.  With email automation and visually rich templates, there are tons of options for you to reach out to your audience. Like several other platforms, they sync with many other platforms and have great segmenting tools.  They also offer stock photos are part of their plans to help with your design!

 

Features

Under $50/month

Action-based autoresponders

Time-based autoresponders

Unlimited emails

Can deliver lead magnet

A/B split testing

Shopping cart

Easy to Moderate learning curve

Yes or No

Yes

Yes

Yes

Yes

Yes

Yes

No

Yes

Notes

For up to 5,000 subscribers

 

 

 

Can deliver a .pdf once someone opts in

Subjet lines only

Other Options?

There are several other options out there for you to consider.  Some suggestions are:

Step 3: Create your Lead Magnet or Opt-In Offer

Now that you have your strategy in place and you know how you’re going to deliver your emails, it’s time to start to grow your list.  In this step, we’re going to talk about how to get emails through your website and social channels.  For those of you that have a strong in-store or event presence, we’ll get to that in Step 4.

Think about the product or service that you are selling and the audience that can benefit from it.  Then you’ll want to create your lead magnet or opt-in offer to get people to give you their email address in exchange for the freebie.  Eventually, you’ll want to sell them on your signature product, so make sure that whatever you choose to do lines up with your sales goal.

A lead magnet can be:

  •  an e-book.
  • audio file teaching about something.
  • checklist.
  • quiz results.
  • step-by-step guide.

Check out these great examples!

 

Once you have your content written, designed and ready to distribute, you’ll want to make sure that you have an automated campaign to continue to nurture those that give you their info. More on that later!

 

Step 4: Grow your List In Person

Your business may host several events or have significant traffic in your store.  There are several ways you can take advantage of this and grow your list.

  • host regular giveaways where people give you their email in exchange for entry.
  • create FOMO (fear of missing out) by only share events and discounts through email.
  • collaborate with other businesses and launch an exclusive product to their list to encourage people to sign up for yours.
  • create a rewards program where discounts and coupons are distributed through email.

Step 5: Develop Regular and Consistent Content

A big thing we hear is trouble with deciding what to send out as content.  Creating content may seem overwhelming, but if you just sit down at the beginning of the month and line it all out you’ll find it’s not too bad.

So what should you be sharing with your list?

  • new products or services your offering.
  • a behind the scenes look at your business.
  • posts from your blog or video series.
  • other businesses your partnering or collaborating with.

We recommend sending out weekly emails to your list that are educational and provide value.

Step 6: Automate where Possible

Automation is the best way to stay up to date with your list and maximize your time.  When people sign up for your list, you should drop them into a nurture sequence that provides value and educates them.  This could be a series of emails explaining the elements of the course that they have purchased, or it could be tips for ways they could use the product they purchased.  

Automation is also great for reminding people of their abandoned carts on your e-commerce site.  Check out this example from Ralph Lauren.  They are not only reminding you of your abandoned cart, they are also suggesting some additional items that might go great with the item.

 

You can also create a similar version to this when people complete their purchase on their site.  Using email go upsell them on additional items is great because they are already a warm audience.

Don’t forget in the power of recognizing your customers’ birthdays or milestones that make sense for your business as well.  Just make sure you’re reviewing your sequences on a regular basis to ensure they are still up to date with your current offerings, products, and business goals.

Conclusion

Your email campaign pulls your customer brand experience through to your inbox.  You then are giving them an opportunity to have a one-on-one conversation with you and grow their loyalty.  Don’t underestimate the value of email and it’s ability to nurture leads and increase sales.

Share this article on Facebook alongside the success you’ve had with your email marketing campaigns!

Building Partnerships to Grow your Business

Building Partnerships to Grow your Business

Building a business is hard work.  You not only have to develop your business products or services, manage your team, and finances, you also have to market them and get people to know they exist.

It can be overwhelming to think about all the outlets you can showcase your products.  Should you go print or digital?  How do you grow your list?  Growing a following on social media can be tricky.

Have you thought about building relationships with other like-minded businesses to help grow your marketing reach together?  There are many reasons why collaborations and utilizing influencers can be a benefit for your business as well as helping your partners.  In this post, we’ll share some ideas for how to use collaborations to grow your business, expenses and gain more reach.

Joint Photoshoot

Creating media can be expensive and time-consuming.  You have to hire a photographer, pull models, build stories, get them edited and on and on.  Instead of taking that all on yourself, work with other businesses to share the load and get images all can use.

For example, take a retail store that sells guitars.  They partnered with an outdoor company that makes chairs, hammocks, etc.  They could create a beautiful outdoor camping site and take lifestyle photography showing people enjoying the outdoor product as well as the guitar products.  Both companies get photos that are relevant to their core audience and can share in the expenses.

You can take it a step further as well!  Now that you have these amazing photos, create a partnership for how you use them.  Share photos on Instagram or Facebook and tag each other.  Educate each other’s audiences on this amazing business that has a product/service that your customers might also enjoy.

Influencer Marketing

This is definitely a buzzword these days.  At a very basic level, this means that you can utilize people that have followings that match your audience to share your product with them.  Why does this work?  People don’t like being sold to, they like see products and services that other people are using and get referrals and recommendations from others they already know like and trust.

In the example below, you’ll see a campaign that  H & M did with an Instagram influencer.  A quick way to tell that it’s a partnership is the #ad or #sponsored that is included in the post.  The FTC has regulations for how you have to signify that the post has money or goods exchanged.

So how much does this cost?  Going after local up and coming influencers can be really cost effective or just be trade.  The key thing is to remember that you still want to go after your core audience.

Events

Finding events that are attended by your core audience can be a great way to increase exposure.  Choosing the right event can be tricky.  There are several ways that this can benefit your business.

  • access to a new audience.
  • opportunity to network with other businesses.
  • ability to share partnerships online and through social media.

The beauty of events is that you can reach audiences through your social media accounts as well as in person.  Creating Facebook events and commenting on topics will build know, like and trust with their audience.  Providing value at events will help people get to know your product or service and be more likely to get involved.

So what kinds of events are great to be a part of? That entirely depends on your business but here are some ideas to get you started.

  •  create a pop-up shop for your product at coffee shops, bars, etc that your audience frequents.
  • seasonal farmers markets.
  • concerts.
  • guest host a networking meeting.
  • conference.

Let us know what other ideas you have for events, we’d love to hear them!

Conclusion

Creating partnerships can help drive brick and mortar traffic as well as help you grow your social media following.  Think of a list of 5-10 businesses or individuals you could reach out to that might be interested in a partnership that can benefit both businesses. We look forward to hearing more about how you create unique partnerships.

Creating Your Voice

Creating Your Voice

Branding is a key element of your business.  Having the same colors, fonts, and copy across all channels you use for marketing helps people recognize what you’re doing and increase brand awareness.  It also allows you to let your personality shine and allow people to get to know you and identify with your brand.

So how do you create your unique voice?  By voice – we don’t just mean written or spoken word.  Remember, the content you generate should be where you’re most comfortable.  Maybe it’s a regular YouTube series or a Podcast.  Maybe you write a blog on a regular basis.  Maybe you go live on LinkedIn or Facebook.  Choosing the platform for your content that feels most comfortable for you will allow your voice to be more authentic.

Here are some tips to figure out how to create the voice for your brand or business.

Decide who or what is the face of your brand

Is the business owner the face of the brand?  Do you use the business as the face?  Or do you have a spokesperson, like an industry influencer or other personality that is the public image?

Knowing who is going to be the person the public associates with your brand will help you with creating the voice for your brand.

Who is your ideal customer?

Knowing who you talking to also defines your audience.  For example, digital marketing has a lot of technical terms and acronyms that people outside the industry might not understand.  Since my target market is small business owners and entrepreneurs, it’s important that I use language that is easily understood by marketing beginners.  On the flip side, if I was targeting VPs of Marketing at large organizations, I might want to use more technical terms to show my experience and level of knowledge.

This is also important in defining where you develop your content.  Knowing where your ideal customer spends time online can help you with prioritizing your content.

Casual vs Professional

I would argue that voice should always be professional.  But for the purposes of this comparison, it’s about a more relaxed style vs a more technical style.

Letting your personal style shine is definitely important.  And the level of professionalism varies from industry to industry.  Being authentic and being you is always a good thing.  But you want to make sure that the entire company is following the voice.  So creating several different canned responses for commonly asked questions for people on your team can help with getting everyone else on board with the same style.

Stay within the guidelines of your profession or industry

There are several regulated industries out there.  If you’re in finance, healthcare, fitness, nutrition or legal, then there are specific requirements for what you can and cannot say online.  There could be also requirements for how you have to track outgoing communications.  This is especially true of the financial world.

You definitely want to let your personality shine, but make sure you don’t get yourself into trouble!

Develop a language guide

Many people use different words for different things.  So it’s important that your business is consistent with the language it uses.  For example, in the guitar building industry, different people use “fingerboard” and “fretboard” to describe the same thing.

Create a word document with all the terms that are important to your business and what you want to use consistently to describe that particular item.  As with everything we write about, consistency is key.  So by using the same terms for things that are utilized in different areas of your marketing, you’ll limit confusion from your potential and current customers/clients.

Test

When you’re just starting out – test!  Many email servers allow for A/B testing of subject lines to see what people open.  Some websites allow you to create different versions of web pages to test out copy.  Divi, which is the builder we use, allows for that.  Post the same blog post on Facebook with two different types of copy.  You’ll learn quickly what your audience resonates with more.

While you want to be yourself, the idea is to drive sales and traffic.  Making sure your audience enjoys what you’re writing, recording etc is super important.

Conclusion

Creating your voice is just one part of branding.  But it’s a really important part because a strong voice that customers relate to will increase engagement and build a loyal following.

Take the time to think about how you want to come across and bring your team together to build a strong strategy that creates consistency.

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