Boosting Nonprofit Growth with Social Media Marketing

This post is an additional resource to Digital Marketing Therapy podcast episode 219 featuring Amanda Kohal.

Table Of Contents:

The Role of Social Media in Modern Marketing

Using social media to create a connection between businesses and their customers is essential in our digital age. The smart use of these channels forms the backbone of any modern social media marketing strategy.

This involves using social media to boost brand visibility, build donor loyalty, raise money, and increase conversions. A successful social media strategy takes into account factors like audience preferences, competitive analysis, platform selection based on target demographics, along with content creation that aligns with organizational goals.

Gauging Success in Social Media Marketing With Metrics

Accomplishing achievement is not just about accumulating likes or shares; it’s tied in with conveying quantifiable outcomes that supplement your more extensive organizational objectives. ‘Social Media Metrics’, therefore, are vital tools marketers use to evaluate performance across different channels and make data-driven decisions.

Determining success starts by pinpointing Key Performance Indicators (KPIs) specific to your organization’s goals. Engagement metrics, including likes, comments, and shares, provide insight into user interaction while reach measures the extent your message spreads across various networks. Click-through rates (CTR), conversion rates, alongside website traffic generated from social posts, offer quantifiable proof regarding campaign effectiveness when tied back into overall return on investment (ROI).


Build visibility for your nonprofit with social media marketing. Over 40% of people now start brand searches on social platforms, not Google. Harness this power to boost visibility and growth. #NonprofitMarketing #SocialMediaStrategy

Boosting Your Brand: TikTok and Instagram for Audience Growth

Given the challenging landscape of low organic reach on most social media platforms, it’s clear that marketers need to think outside the box. The solution? Harnessing the power of TikTok and Instagram together to grow your audience and increase conversions.

Dive into Video Content Creation

TikTok marketing is soaring, largely due to its focus on video content. It’s no secret – engaging videos captivate audiences like nothing else can. But how do you make a splash in this dynamic pond?

The first step involves understanding your audience inside out – their interests, challenges, and aspirations should guide your creative process. Next comes personal connection; weave elements that resonate with viewers personally into your narrative.

Achieving success means embracing trends while staying true to your brand’s voice and message—a delicate balancing act indeed. This approach not only increases brand awareness but also establishes an emotional bond with consumers which goes beyond mere transactional relationships.

Cultivating Community Engagement through Authenticity

Fostering community engagement plays a pivotal role in any successful branding strategy—especially when it comes to social media platforms like TikTok or Instagram where authentic content tends to draw more interaction than purely promotional posts alone.

  1. To spark genuine conversations around your brand, consider sharing behind-the-scenes footage or user-generated content (UGC). Offering such transparency helps strengthen trust between you and consumers by giving them insights into how you operate as a business.
  2. An interactive live Q&A session provides another avenue for authenticity—it allows direct customer interactions fostering relationships based on openness leading towards long-term loyalty from followers who feel valued by these exchanges. It also goes a long way in building trust.
  3. Last but certainly not least—consistency matters. Whether daily updates or weekly features, keep fans informed about the latest developments within the company, ensuring continued interest and involvement from audience members alike.

Key Takeaway: 

Don’t just watch from the sidelines on TikTok and Instagram. Jump in and start creating videos that align with what your audience loves and dreams about. Build a real connection by being genuine – show them what goes on behind the scenes, have live Q&A sessions, or showcase content made by users themselves. Remember to stay consistent – keep your fans updated about all things related to your company.

Unleashing the Power of Instagram Stories and the InstaSite™ Method

You may assume Instagram is merely a place to post pics. But did you know it can be utilized to foster connections with your target market? Or that it can help convert followers into advocates for your brand?

Let’s take a closer look at these capabilities, specifically focusing on Instagram Stories and Amanda Kohal’s unique approach called the InstaSite™ method.

Drawing Connections Through Instagram Stories

A story told well has power – it draws people in, holds their attention, and builds bonds. This concept applies even in the digital realm of social media where fleeting moments are shared through images or short videos. Enter: Instagram Stories.

This feature allows users to share snippets of their day-to-day lives which disappear after 24 hours, creating an urgency that drives engagement. It encourages interaction between brands and followers, leading not only to increased visibility but also stronger connections. Instagram stories are also an easy way for people to engage with you to help you start one-on-one conversations.

The Innovative Approach: InstaSite™ Method

Moving beyond stories, let’s turn our focus towards another strategic maneuver businesses can adopt – The InstaSite™ method. Developed by Amanda Kohal, this technique offers something new – imagine turning your static profile grid into a dynamic website-like experience.

This strategy involves careful planning around what each row on your grid should represent about your business, such as product categories or service types. Then, designing individual posts accordingly provides clear navigation, similar to browsing different pages on a website without leaving the app itself.

Tips To Maximize Visibility Using The InstaSite™ Method

  • Create Consistent Branding: Uniformity matters. Use consistent colors and fonts across all posts for seamless visual appeal.
  • Craft Clear Messaging: Each post should have a purpose, whether introducing new products/services or promoting ongoing offers.
  • Leverage Calls-to-Action (CTAs): Compelling CTAs encourage users to take desired actions, like visiting the link in bio, etc.

Key Takeaway: 

Don’t underestimate the power of Instagram for your brand. With Instagram Stories, you can capture attention and build relationships through fleeting moments. And with Amanda Kohal’s InstaSite method, transform your profile into a dynamic website-like experience. Craft clear messages, maintain consistent branding, and use compelling CTAs to maximize visibility.

Here are some examples of InstaSites™ in Action


Authentic Gazzy Instagram Feed grid

Still have questions about Social Media Marketing? Check out these FAQs.

What do you do as a social media marketer?

A social media marketer crafts and implements strategies to promote a brand on various platforms, driving engagement, building communities, and boosting conversions.

What are the 5 ways of social media marketing?

The five key methods include content creation, community management, influencer collaborations, paid advertising campaigns, and data analysis for strategy refinement.

Is social media marketing easy?

Social media marketing requires skillful planning and execution. While it may seem straightforward initially, understanding algorithms, audience behavior patterns, and emerging trends can be challenging.

How to do social media marketing for beginners?

Newbies should start by learning about different platforms’ nuances. Then they should focus on creating engaging content that resonates with their target audience while analyzing metrics to continually refine their approach.


Unleashing the power of social media marketing can revolutionize the growth of your nonprofit organization. You have already learned about the crucial role it plays in modern business strategies and how it is reshaping the landscape of digital marketing. In addition, we have explored the metrics that truly matter in measuring the success of your social media campaigns.

TikTok and Instagram have emerged as powerful platforms for audience growth. Embracing video content on these channels is key to effectively engaging your community. Don’t underestimate the magic of Instagram Stories, as well as Amanda Kohal’s InstaSite method. Both of these tools can significantly boost your visibility while fostering strong relationships with your followers, who can become passionate advocates for your cause.

If all of this sounds exciting but overwhelming, don’t worry! We are here to help you navigate the world of social media marketing for nonprofits.

H & E Marketing Solutions provides one-on-one consulting. Through our sister company, The First Click, we create educational content through the Digital Marketing Therapy podcast, where we delve deeper into topics like social media , content, and email marketing. Join us to continue learning and growing together!

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