Blog
Get More Traffic to Your Donation Page
Your donation page is a frictionless way for people to give to your organization anywhere at any time. Simply having a giving page on your website isn't enough to get website visitors to take action. If you want ideas for how to best utilize your donation page,...
8 Ways AI Can Help You Create Better, More Engaging Content
This blog post was written with the support of Tailwind's AI Lab. It helped generate the outline and I wrote out the details. Creating content that is high-quality and executed consistently can be difficult. It takes time to produce and ensure that it is...
Ways Nonprofits Can Use Volunteers For Content Creation
Creating content is time consuming, we won't lie about that. However, it makes a huge impact on your organization from getting new donors to donor retention to brand awareness. If your staff is smaller or you don't have a dedicated marketing team then this is...
How to Share Emotion In Your Content
Messaging is a critical element in the success of your marketing. When you connect the right message with the right donor you see conversions. While this is easier when you're having one-on-one conversations, it can be trickier to do this at scale. Here are a...
8 Ways Content Can Support Your Marketing
Content is essential to support your marketing. When you create content consistently it helps you generate leads, reinforce yourself as a knowledge expert, support your fundraising efforts and more. Understanding all the benefits of content can make it easier...
Creative Ideas for a Paid Newsletter
Email marketing is a great asset to your organization and has the highest ROI of anything in the digital marketing space. Imagine what you could do with a premium or paid newsletter. It's a great way to generate income on a regular basis and provide tremendous...
Ways Your Board Member Can Support Your Monthly Giving Program
Are you struggling with your board when it comes to engaging them and getting things done? Do you feel like you aren't guiding them in the ways that they can be more supportive? Does it feel like you're constantly having to ask them to do more and give more...
7 Benefits to Include in Your Monthly Giving Program
Monthly giving programs are a great way to generate consistent revenue for your nonprofit. Those that join are going to be your biggest fans and often will give additional gifts outside of their monthly donations. A strong monthly giving program takes time to...
5 Reasons a Monthly Giving Program Might be Right For Your Nonprofit
There are so many reasons to consider a monthly giving program, or to put additional effort into growing your program. Monthly giving programs provide a reliable and consistent source of revenue for nonprofits, leading to increased donor retention,...
Beyond Logos: Creative Sponsorship Marketing Ideas to Showcase Your Sponsors
Sponsorship is a part of every nonprofit organization. It could be in relationship to an event, program or service or annual support from a corporation for you operation expenses. With any sponsorship agreement, there is an exchange of marketing by the...
The Psychology Behind Great Menu Navigation: How to Keep Users Engaged and Happy
Your menu navigation is critical for people being able to get where they need to go and can make or break the user experience. Just think about your behavior when you land on a website that has a busy navigation. Do you get frustrated? Do you bounce? Time to...
5 Ways Copy is Hurting Your Website
Website copy is critically important when it comes getting your visitors to dive deep, get more connected and take action. It can feel difficult to figure out the best words or how to articulate what your organization does. Or you might be struggling with...
What is a Call to Action and How Do I Use Them?
Your website is a critical component to the growth of your organization. It builds trust, helps you communicate your mission, and most importantly, helps you generate revenue from donors and your services. Part of your marketing strategy is likely pushing...
Batching Tasks to Save Time and Energy
When was the last time you cleaned out and organized your pantry? Yes, that’s right, on my marketing blog, I’m talking to you about your pantry. A well-organized pantry can help streamline your household. Think about it, when you know where to find things, and...
Branding Elements You Shouldn’t Ignore
Take a minute and think about the brands that just come to mind. Some that I always go back to are Target, Nike, Starbucks and Patagonia. They are brands that are easily recognizable and when seeing their marketing you know who it is instantly. I also think...