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Get More Traffic to Your Donation Page

Get More Traffic to Your Donation Page

 Your donation page is a frictionless way for people to give to your organization anywhere at any time. Simply having a giving page on your website isn't enough to get website visitors to take action. If you want ideas for how to best utilize your donation page,...

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How to Share Emotion In Your Content

How to Share Emotion In Your Content

 Messaging is a critical element in the success of your marketing. When you connect the right message with the right donor you see conversions. While this is easier when you're having one-on-one conversations, it can be trickier to do this at scale. Here are a...

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8 Ways Content Can Support Your Marketing

8 Ways Content Can Support Your Marketing

 Content is essential to support your marketing. When you create content consistently it helps you generate leads, reinforce yourself as a knowledge expert, support your fundraising efforts and more.  Understanding all the benefits of content can make it easier...

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Creative Ideas for a Paid Newsletter

Creative Ideas for a Paid Newsletter

 Email marketing is a great asset to your organization and has the highest ROI of anything in the digital marketing space. Imagine what you could do with a premium or paid newsletter. It's a great way to generate income on a regular basis and provide tremendous...

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5 Ways Copy is Hurting Your Website

5 Ways Copy is Hurting Your Website

 Website copy is critically important when it comes getting your visitors to dive deep, get more connected and take action. It can feel difficult to figure out the best words or how to articulate what your organization does. Or you might be struggling with...

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Batching Tasks to Save Time and Energy

Batching Tasks to Save Time and Energy

  When was the last time you cleaned out and organized your pantry? Yes, that’s right, on my marketing blog, I’m talking to you about your pantry. A well-organized pantry can help streamline your household. Think about it, when you know where to find things, and...

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Branding Elements You Shouldn’t Ignore

Branding Elements You Shouldn’t Ignore

  Take a minute and think about the brands that just come to mind.  Some that I always go back to are Target, Nike, Starbucks and Patagonia.  They are brands that are easily recognizable and when seeing their marketing you know who it is instantly. I also think...

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