Blog
Beyond Logos: Creative Sponsorship Marketing Ideas to Showcase Your Sponsors
Sponsorship is a part of every nonprofit organization. It could be in relationship to an event, program or service or annual support from a corporation for you operation expenses. With any sponsorship agreement, there is an exchange of marketing by the...
The Psychology Behind Great Menu Navigation: How to Keep Users Engaged and Happy
Your menu navigation is critical for people being able to get where they need to go and can make or break the user experience. Just think about your behavior when you land on a website that has a busy navigation. Do you get frustrated? Do you bounce? Time to...
5 Ways Copy is Hurting Your Website
Website copy is critically important when it comes getting your visitors to dive deep, get more connected and take action. It can feel difficult to figure out the best words or how to articulate what your organization does. Or you might be struggling with...
What is a Call to Action and How Do I Use Them?
Your website is a critical component to the growth of your organization. It builds trust, helps you communicate your mission, and most importantly, helps you generate revenue from donors and your services. Part of your marketing strategy is likely pushing...
Batching Tasks to Save Time and Energy
When was the last time you cleaned out and organized your pantry? Yes, that’s right, on my marketing blog, I’m talking to you about your pantry. A well-organized pantry can help streamline your household. Think about it, when you know where to find things, and...
Branding Elements You Shouldn’t Ignore
Take a minute and think about the brands that just come to mind. Some that I always go back to are Target, Nike, Starbucks and Patagonia. They are brands that are easily recognizable and when seeing their marketing you know who it is instantly. I also think...
Monthly Website Checklist
Your website is done and beautiful and you feel so good to have it up and running. But are you aware of what you should be doing monthly to maintain it and drive traffic and engagement? We have a simple website maintenance checklist that you can use to make...
4 Simple Steps to Batch Content
Do you ever find yourself trying to come up with an idea for your blog or email campaign? All the of the sudden you realize that it's been days or even weeks since you've posted on social media! But the thought of posting weekly or daily feels overwhelming. ...
Intro to Social Media and Where Your Business Should Be Focusing
Social media should be a part of your marketing strategy, but how big and what platform and why? Customer conversion is 129% higher when social media is part of the buyer's journey so why wouldn't you participate in some way? And 70% of consumers will call out a...
6 Steps to Creating an Email Marketing Campaign
Creating an email campaign for your business will go a long way to helping you grow your business, staying top of mind, and increasing revenue for your business. So how do you go about getting started? We're laying out a 6-step process to get you going and on your...
Building Partnerships to Grow your Business
Building a business is hard work. You not only have to develop your business products or services, manage your team, and finances, you also have to market them and get people to know they exist. It can be overwhelming to think about all the outlets you can...
Creating Your Voice
Branding is a key element of your business. Having the same colors, fonts, and copy across all channels you use for marketing helps people recognize what you're doing and increase brand awareness. It also allows you to let your personality shine and allow...
How a Membership Program can Scale your Business
Generating an opportunity for your business to create recurring income can be a great way to help grow your business. Think about it, what if you knew you had your customers coming back every month and paying for your services. There are so many membership...
Intro to Email Marketing
Do you use email marketing for your business? If you aren't then you really should be! Email marketing has the highest ROI of any digital marketing activity you can do. So how do you get started and what does it even look like? Why do I need to do Email Marketing?...
Why Does Your Website Need Ongoing Care
You just got your website completed and it’s looking wonderful. You’re thinking, “Now my website will just run itself.” That’s not entirely true. Or maybe you’re thinking, “Why are they charging so much for hosting and domains, I can do it at [insert company] for...