Blog
Challenger Brand: Shaking Up Industries and the Status Quo
This post is an additional resource to Digital Marketing Therapy podcast episode 222 featuring Craig Alexander. Ever wondered why the challenger brands, like little David, dare to take on big Goliaths in their industry? These underdogs aren't just brave;...
Creating a Robust Language Guide for Nonprofits
This post is an additional resource to Digital Marketing Therapy podcast episode 221. Ever felt lost in translation, even when everyone's speaking the same language? Welcome to the club. A language guide, like a compass, points us toward clearer communication. I...
Boosting Nonprofit Growth with Social Media Marketing
This post is an additional resource to Digital Marketing Therapy podcast episode 219 featuring Amanda Kohal. Table Of Contents: The Role of Social Media in Modern Marketing Gauging Success in Social Media Marketing With Metrics Boosting Your Brand: TikTok and...
The Power of Storytelling in Your Year End Giving Campaign
It's never too early to start prepping for your year end giving campaign. It's a big part of your fundraising for the year with roughly 26% of nonprofit revenue coming in during December. Not only that, all nonprofits are also trying to raise more money during...
12 Ways to Write Better Social Media Posts
Connecting with your audience on social media starts with writing posts that are engaging and connect. They also encourage engagement and interaction. This blog post gives you tips and ways to think about the posts you create. 1. Know Your Voice and Tone...
6 Ways You Can Turn Social Media Engagements Into Conversations
Being social on social media is the name of the game. It is a great place to come together, have conversations, learn about new things, and build relationships. In order to do that, you need to engage and contribute to the conversation. Have you heard the term,...
Instagram Stories 101 | How NonProfits Can Leverage Stories for More Engagement
Being on social media is somewhat of a love hate situation. You know you need to be there but it takes a lot of time and effort for seemingly little results. Part of being on social media is playing to the strengths of the individual platform and not blanket...
5 Time-Saving Marketing Strategies for Nonprofits: Maximize Impact on a Limited Schedule
Time is a precious commodity, especially as a nonprofit leader. Being pulled in so many different directions makes it hard to know what to focus on. It also makes it critically important that where you do spend your time is helping you increae your impact and...
Which Social Media Platform(s) Are Right For Your Organization
In today's digital age, social media has emerged as a powerful tool for nonprofit organizations to connect with their audience, raise awareness about their causes, and inspire action. However, with an abundance of social media platforms available, it can be...
How to Use Conversations to Craft Website Copy
Very often we talk with clients that view their website as separate from the rest of their business. They see it as a place to showcase everything they do and almost a choose your own adventure for visitors. This mindset can lead to a website that exists but...
6 Places to Promote Your Email List
Building your email is is something that is extremely valuable to your organization. This gives you an opportunity to connect with people, share your impact and increase your donations. The critical thing is to keep growing your list. While there are several...
How to Take a Vacation…Without Your Computer
As a small shop it's all hands on deck all the time. Taking vacations (or even small breaks) is crucial for your mental health and avoiding burnout. It is definitely easier said than done however. With. asmall team everyone is doing their own thing and it may...
Evaluating Your Tech
'Technology is everywhere, and in every facet of our business. It seems there's hardly anything we can do that doesn't involve some form of technology! As our businesses and organizations grow, so does our need for tech solutions. Unfortunately, it can get out...
Crafting Your Donor Follow Up Experience
Once a donor gives you their money, how are you following up with them? How are you thanking them and engaging with them to set you up for success with a second gift down the road? It is a lot of work getting new donors but the work doesn't stop there. How you...
Tips for Determining the Right CRM For Your Organization
Any time you're adding technology to your business it can be stressful. There are so many options out there for everything and it can quickly get overwhelming and expensive! Avoid going down a rabbit hole that still leaves you with the wrong solution but...