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Batching Tasks to Save Time and Energy
When was the last time you cleaned out and organized your pantry? Yes, that’s right, on my marketing blog, I’m talking to you about your pantry. A well-organized pantry can help streamline your household. Think about it, when you know where to find things, and...
Branding Elements You Shouldn’t Ignore
Take a minute and think about the brands that just come to mind. Some that I always go back to are Target, Nike, Starbucks and Patagonia. They are brands that are easily recognizable and when seeing their marketing you know who it is instantly. I also think...
4 Simple Steps to Batch Content
Do you ever find yourself trying to come up with an idea for your blog or email campaign? All the of the sudden you realize that it's been days or even weeks since you've posted on social media! But the thought of posting weekly or daily feels overwhelming. ...
6 Steps to Creating an Email Marketing Campaign
Creating an email campaign for your business will go a long way to helping you grow your business, staying top of mind, and increasing revenue for your business. So how do you go about getting started? We're laying out a 6-step process to get you going and on your...
Building Partnerships to Grow your Business
Building a business is hard work. You not only have to develop your business products or services, manage your team, and finances, you also have to market them and get people to know they exist. It can be overwhelming to think about all the outlets you can...
Creating Your Voice
Branding is a key element of your business. Having the same colors, fonts, and copy across all channels you use for marketing helps people recognize what you're doing and increase brand awareness. It also allows you to let your personality shine and allow...
Intro to Email Marketing
Do you use email marketing for your business? If you aren't then you really should be! Email marketing has the highest ROI of any digital marketing activity you can do. So how do you get started and what does it even look like? Why do I need to do Email Marketing?...
5 Tools to Organize and Streamline Your Business
As business owners, you have a lot to do each day. You might have a small team, but they might not all be in the same location. It might be just yourself and some consultants you need to communicate with. Finding a CRM, project management system and...
Why Use a Business Coach?
This blog post is a bit different from the typical H & E Marketing Solutions blog posts as it doesn't directly relate to digital marketing. However, our goal here is to help small businesses grow and a big part of that is solidifying the messaging, purpose and...
Content is King
You have heard the buzz word, "content." Everyone says you need to have it, but what does that mean? Content comes in a variety of forms; blog posts, video, social media graphics, infographics and more. Depending on the nature of your business and the goals you...
Intro to Social Media and Where Your Business Should Be Focusing
Social media should be a part of your marketing strategy, but how big and what platform and why? Customer conversion is 129% higher when social media is part of the buyer's journey so why wouldn't you participate in some way? And 70% of consumers will call out a...
What are Facebook Groups
In January, Facebook announced that they were going to prioritize your friends and family and groups you follow in your news feed over business pages. This made huge waves throughout the social media marketing universe as it made big changes to how businesses used...
Tips for Facebook Live
What is Facebook Live? Let's start with the basics. Facebook Live allows you to broadcast live to your audience and talk about whatever you want. So what might you want to talk about? New product launch Q & A session Behind the scenes footage Information...
Facebook Marketing in 2018
Are you aware of the significant changes Facebook made on January 11th of this year? You will need to midify your strategy or get left behind. There is no question that Facebook is the place that most business play. With more than 2.072 billion monthly active users...
Branding Elements You Shouldn’t Ignore
Take a minute and think about the brands that just come to mind. Some that I always go back to are Target, Nike, Starbucks and Patagonia. They are brands that are easily recognizable and when seeing their marketing you know who it is instantly. I also think...
Monthly Website Checklist
Your website is done and beautiful and you feel so good to have it up and running. But are you aware of what you should be doing monthly to maintain it and drive traffic and engagement? We have a simple website maintenance checklist that you can use to make...
How a Membership Program can Scale your Business
Generating an opportunity for your business to create recurring income can be a great way to help grow your business. Think about it, what if you knew you had your customers coming back every month and paying for your services. There are so many membership...
Why Does Your Website Need Ongoing Care
You just got your website completed and it’s looking wonderful. You’re thinking, “Now my website will just run itself.” That’s not entirely true. Or maybe you’re thinking, “Why are they charging so much for hosting and domains, I can do it at [insert company] for...
Why We Use WordPress
New survey data from Netcraft shows that WordPress is now being used on nearly 30% of all websites out there. Can you believe that! At H & E Marketing Solutions we build all our websites on WordPress. When meeting with potential clients or when teaching classes...
Content is King
You have heard the buzz word, "content." Everyone says you need to have it, but what does that mean? Content comes in a variety of forms; blog posts, video, social media graphics, infographics and more. Depending on the nature of your business and the goals you...