Batching Tasks to Save Time and Energy

Batching Tasks to Save Time and Energy

When was the last time you cleaned out and organized your pantry? Yes, that’s right, on my marketing blog, I’m talking to you about your pantry.

A well-organized pantry can help streamline your household. Think about it, when you know where to find things, and what you have on hand, it can really speed up your time with creating your grocery lists, putting them away when you get home and then cooking in the evening. When everything has it’s place, things just work more smoothly.

So why am I bringing this up now?

Batching content and creating systems in your business are important for saving you time, energy and creating the high-quality content you need.

So many times, I get pushback from clients and students regarding creating regular content. I hear things like, “I don’t have time for that,” or “Do I really need to do that?” Mostly, it’s an ineffective use of time or prioritizing activities that don’t allow you to get things done, and this doesn’t just pertain to marketing.

I do this in my personal and professional life – hence the pantry example.

Let’s start at the top.

 

Plan your weekly meals

If you’re anything like me, then you spend the weekend getting your dinners/lunches ready for the week. Saturdays I like to go to the store, and I have a list of all the things I need for dinners each week. If I don’t get things ready then we often find ourselves with nothing for dinner.  What’s even better, is I put the recipes, with links, in my calendar so I always have easy access to what I need.

Planning for my marketing is similar.

On a monthly basis, I plan out the blog posts and content that I need to produce that month. Theming the months helps as well. It gives me the structure to what I want to talk about and allows me to dive deeper into certain topics and, hopefully, not overwhelm you.

I also schedule a day each month to write, record or create the necessary content for the month.  This helps save so much time, because doing similar tasks in batches helps with efficiency.

 

Make your grocery list

Knowing what’s already in your pantry can make it much easier to get your grocery list together. When you have your canned goods, pastas, and snack foods all put together in their categories, it makes it much easier to see what you have and what you need.

My pantry is large, I’m very lucky!  And each shelf has a specific category; noodles, sauce, chips, snacks, canned goods, etc.  That way, when I make my list, I already know what I already have and what types of things I need to get at the store.

Think of your social media posts as the items in your pantry. Depending on the social media platforms you post on, and you don’t need to be on them all, you should be creating core categories that represent your business.

For us, it’s
* Behind the scenes of our business
* What’s up with my kids/familiy
* Motivational quotes
* Fact Fridays
* Articles
* My blog posts

We use Trello to manage our social calendar.  On our board, each list represents a category.  Throughout the month, my team and I put posts in as we see them and find them that represent that particular category.

When it comes time to create my monthly social media calendar, I can start by pulling from those lists.  Then the content I need to create takes less time.

 

Get your Groceries

You can’t make your meals if you don’t have the necessary ingredients!  I mean that goes without saying.  But if you’re prepped and have a list, then you can save time at the store getting the specific things you need.

By knowing what you’re needing to get done in the month, or week, you won’t waste time on activities that aren’t pushing your business forward.

Tell me if this has happened to you…

You get online to start researching for the blog post or podcast you need.  But you’re not really sure what you want to write or talk about.  So all of the sudden, you’ve spent 2 hours surfing the internet and you’ve watched too many cat videos and Ellen Degeneres show clips.

Sticking to the plan you made earlier, will help you streamline your time and tasks!  It will also help direct you to the places you need to go for research, or the people you need to reach out to to accomplish your goals.

 

Meal Prep

Depending on the week, I might meal prep on Sunday.  This could look at making meals ahead of time, getting the veggies and fruits prepped for kids’ lunches or even making a bunch of crock pot dump meals I can put in the freezer. 

Take a look at your schedule and decide what works best for you.

Typically, I will schedule my posts on a weekly basis at the same time as I schedule my weekly emails that go out to my list.

I will also schedule client posts at the same time.

I like doing it this way because it ensures that the content is timely and relevant.

This could also be finding time each week to handle your financials, make client calls, write proposals, or whatever tasks you do repeatedly in the week.

It bears repeating, doing similar tasks at the same time, and doing them only 1 a week, will increase your efficiency dramatically.

 

Enjoy your Meals

 At the end of the day, when you get home from work, and start your dinner, you breathe easier.  Why?  You already know what you’re cooking, you already have the veggies prepped and the meat thawed in the fridge.

All that’s left is to pour a glass of wine, and cook a healthy meal for your family!

Knowing what’s coming, what’s already been completed and what is still left to be done is huge.  And ending the day knowing that the main things you needed to get done are done and that the marketing tasks for the next week are completed, helps you free up that precious brain space for everythingn else that needs to get done.

Owning your business, and handling marketing doesn’t have to be overwhelming.  It can, in fact, be FUN!

Did this article help you?  I’d love to hear what your biggest takeaway is here.  Share it, with a photo of YOUR pantry, on Facebook or Instagram with #ilovemypantry!

Branding Elements You Shouldn’t Ignore

Branding Elements You Shouldn’t Ignore

Take a minute and think about the brands that just come to mind.  Some that I always go back to are Target, Nike, Starbucks and Patagonia.  They are brands that are easily recognizable and when seeing their marketing you know who it is instantly.

I also think back to the days when my kids weren’t reading yet.  But we’d be driving around and they’d be pointing out the restaurants we were driving by.  They couldn’t read but yet they could recognize brands like McDonald’s, Wendy’s, etc.  This is all about branding!

So my question to you is, have you thought about your branding elements recently? Well – fear not, we’ll walk you through the different elements to consider in your branding, and how to execute them.

Logo

I’m sure if you have an existing business, then you have an existing logo.  Have you thought about the different ways you use your logo?

  • Website
  • Business cards/letterhead
  • Social media images
  • Merchandise
  • Favicon – the image that shows up on the tabs in your web browser

Have you thought about the different variations of your logo that you might need for all these uses?

For example, we have a horizontal and vertical version of our logo as well as just the H & E.

Formalize Colors

 Do you have colors that you use consistently on your marketing materials?  This is a great way for people to recognize your materials across different outlets.

If you don’t have colors, there are some great tools you can use to pull colors from your logo!

You know we love Canva for design work, but did you know they have a color generator as well?

All you have to do is upload your logo and they’ll automatically give you colors from your image.  Amazing right!

Then, if you have a Canva account, you can take those colors and save them in your profile so you have them easily accessible for your marketing needs.  Your website platform should also have a place you can save these for easy access.

Use the Same Fonts

Most brands have two different kinds of fonts.  One that is used for print and one that’s used digitally.  Why?  Well, you want to make sure the fonts you use online are easily readable by your customers and also the search engine robots.

So, your logo may have been designed and be a font that’s custom for you, and that’s great.  If you’re just starting out – having a font that works in both places can be easier, but not necessary.

The best place to start researching fonts is through Google Fonts. This gives you a ton of different options for your brand.

You’ll want to pick around two different fonts.  One that is for header usage and one that’s a body font.  We use Satisfy or Roboto for header fonts, and Source Sans Pro for our body font.

Once you’ve settled on fonts, then save them to your website for easy access, as well as Canva for your graphic work.

Define your Language

How you speak to your customers is important.  And this all starts with your ideal customer and your industry.

If you are in a regulated industry (healthcare, legal, finance, etc) then you definitely will have guidelines for what you can and cannot say.  Please make sure you are aware of the legalize you need to be aware of.

If you’re not in one of those industries, then think about how you want to talk to your customers.

I prefer to be conversational in my language and talk directly to you.  

Your language should be consistent across all channels.  This includes email marketing, social media, blog posts, podcasts, video, etc.

Build out your Graphics

Now that you have fonts, colors and language lined out, create core graphics for your media.

Check out our blog post on batching content – it includes ideas for broadcast strategies.

I have graphic templates in Canva for:

  • presentations
  • motivation monday quotes
  • fact Friday social posts
  • workbooks
  • Instagram stories

Then, all I have to do is go in and copy the graphic and reuse it over and over again.  

Conclusion

Branding can seem overwhelming when you think about it.  But by taking a little bit of time to pull it all together, you’ll really set yourself up to create consistency in your company, make it easier to get work done.

I would love to see your branding elements!  Share them with us on Facebook so we can see what you’ve created!

Monthly Website Checklist

Monthly Website Checklist

Your website is done and beautiful and you feel so good to have it up and running.  But are you aware of what you should be doing monthly to maintain it and drive traffic and engagement?

We have a simple website maintenance checklist that you can use to make sure that your website stays up and running and keeps customers coming back for more!  This article is definitely for WordPress users as that’s what we use and build for our clients.  If you want to know more about why we love WordPress be sure to check out our blog post about it.

And make sure you download the checklist to remind you every month what to do.

#1 Update your Plugins and WordPress Software

At least once a month, you should be checking in on the plugins you have on your website.  Things change rapidly and WordPress and other third-party plugins are making updates all the time.  Having the most up to date plugins will keep your website running smoothly.

It is important that the plugins you use are trusted and updated regularly for the security and functionality of your website.  The image below shows where to look to see the information you should be looking at.

# 2 Review your Analytics

You want to make sure your website is doing what it needs to do to support your business.  Monthly, make sure you review your Google Analytics dashboard.

If you have the Monster Insights plugin, then you can access your analytics right from your website dashboard.

What do you want to look for?  Well, take a look at your business goals and see if you analytics align.  Some things to look for:

  • What location are your visitors coming from?  If you have a local business then make sure they are coming from the right area.  If you’re national or international, still take a look and see if the traffic is in line with your paying customers.
  • What pages are they landing on? Are you pushing a particular product or service, do you want to see if your recent blog post is getting traffic?  This area will show you what pages are most popular.
  • Spikes in your traffic. You’re probably marketing in several different places.  So pay attention to spikes in your web traffic.  Does it coincide with a really popular social post or blog post?  Did you have a guest blog on someone else’s site and they are sending traffic your way?
  • Where are the referrals coming from?  Referrals are other websites that are sending traffic to your website.  Knowing what websites are sending traffic your way can help you build more relationships and also get ideas about other audiences you might want to target with advertising.

#3 Create Content Regularly

Now I get this more than anything else, do I really need a blog?  And do they really need to be 600 – 1,000 words?  Do people really care?  And I should post weekly?

YES!!!!!

If you’re thinking you don’t have time to create content on a regular basis, check out our blog post on 4 Simple Steps to Batch Content.

Creating regular content does several things.

For your customers, it gives you a reason to start a conversation and bring them back to your website to learn more about your products and services.  It also builds you as an expert in your field.  Finally, regular content helps you build out and fill your social media postings and gives you the stuff to share to your email list.

For search engines, it shows your website is active and lets them know more about what your website is about.  Now, I want you to produce the content you feel most comfortable with, but blogging is really king when it comes to building your web presence for search engines.

#4 Review Your Calls to Action and Events

It’s always good to review your events page for your website.  Do you have your upcoming events listed?  Have you removed outdated information?  I bet you’re keeping track of them on your social channels, but maybe not on your website.  Make sure this is being reviewed.

Same goes for your call to action.  I love using Divi bar on my website for email sign-ups, event promotion or just to get people to know what I want them to know FIRST!  But that means I have to keep them updated on what’s happening NOW.   Be relevant in your call-to-action and ensure that it’s in line with where you are in your business.

Do you need to be advertising a holiday special?  Is there a new product launching and you have a discount available?  Make sure that people know what action they should be taking and that it’s timely for what’s happening in your business now.

#5 Check for Broken Links

Broken links are when you click on a link and get a 404 message that the page doesn’t exist.  Fixing broken links is important for the customer experience, but also for your search engine rankings.

There are several free tools that you can use to see if you have broken links.  We like Broken Link Checker.  Running this report monthly is a great habit to get into.  It’s not just linked inside your website, but as other websites change their links, you want to make sure your external links are still valid.

Conclusion

And there it is, 4 simple steps to batching content to ensure the quality and consistency you need, without taking too much time!

I can’t wait to hear about how you batch your content and what your broadcast strategy looks like!

Share this article to your favorite social media outlet, and let everyone know what your batching looks like!

Conclusion

By maintaining your website regularly, instead of just ignoring your website, you’ll ensure that it stays clean, bug-free and continues to grow in the eyes of Google.  Make sure you download the free checklist and keep it on your desk, or in your planner, so you can visit it monthly.

4 Simple Steps to Batch Content

4 Simple Steps to Batch Content

Do you ever find yourself trying to come up with an idea for your blog or email campaign?  All the of the sudden you realize that it’s been days or even weeks since you’ve posted on social media!  But the thought of posting weekly or daily feels overwhelming.  So what’s the answer?  Get ready to learn how to batch content.

At a very simple level, batching is creating like content for days, weeks or even months, all at the same time.

This could be writing a months worth of blog posts, creating all the graphics you need for social or writing the captions, or even taking a bunch of photos you know you need.  The idea here is that by focusing on one part of your marketing, you can get a lot done all at once and then simply schedule it out for the days and times you need it to go live.

So how does this work?  Let me break it down for you in 4 simple steps!

Step 1: Define your strategy

Before you can start to batch, you need to determine the content you need to create in the first place.  Start by:

  • determining the content you’ll produce and how often you’ll produce it each month.  Is it a blog post, podcast, or video series?
  • choosing the platforms that you’ll use to promote this content.  Is it Facebook and/or Instagram, YouTube, email?
  • creating your broadcast strategy.  With each piece of content you create – you should have a distribution strategy.  See example to the right!

Your broadcast strategy will outline how you promote your content and will give you the checklist of items you need to create for each piece.  By repurposing the same content on different social media channels and outlets on different days, you are maximizing the chances that your audience will organically see your content.

Make sure your version only includes that outlets that you’ll use!  Remember, you do NOT have to be on ALL social channels.

Creating your Broadcast Strategy

Your broadcast strategy should include all the social channels that you are on, as well as email – if that’s a part of your plan.

It should also be specific for the platform.  While the content your promoting is the same, the format/layout/design should be reflective of the platform you are using.

For example,

  • Facebook has several options for you.
    • Lives are a great way to talk about your content and get organic reach.  Boosting a live in Facebook is also a great thing to do.
    • Create a long-form post to share a bulk of the post as a status update. Make sure you include a great photo.
  • LinkedIn also loves video – and also has its own publishing tool.  So by utilizing both platforms, you have two days worth of content on that platform.
  • Instagram has three different ways you can promote your content:
    • Instagram Feed – post a photo and an excerpt from your post.
    • Instagram Stories – go live to talk about the post, screenshot parts of the post to share, ask people to DM you with their favorite parts of the posts, or with questions.
    • IGTV – this can be a longer form video if you’d like to share about the post.
  • Twitter – great place to post snippets and encourage people to check it out.
  • Pinterest – by publishing here, you are encouraging people to head right back to your website.  This is the best platform for links back to the original blog post.

Step 2: Plan it out on a Calendar

Set the intention you have with your strategy and put each piece of content into your calendar.  Due dates will be so helpful in holding yourself accountable.  

You should also fill in your broadcast strategy into your calendar for when you need to schedule your content promotion.

Use whatever calendar or project management tool you are most comfortable with.  We use a combination of Google Calendar, Trello, and ClickUp.

It’s important to note that we are just making a template at this point.  You do NOT need to be worrying about exact topics that you are writing about just yet.

See my example below using the broadcast strategy from above.

From here, you can create your checklist of what needs to be created with each blog post.  For this example my list for each piece of content would be:

  1.  Write blog post.
  2. Image for blog post (this same image can be used later for the article on LinkedIn)
  3. Write copy for email announcement.
  4. Image for Instagram Story and copy written
  5.  Graphic for Pinterest

By creating all the assets you need at the onset, you will be able to execute smoothly and consistently each time.  If you are producing content weekly, you’ll also have quite a few of your weekly posts already created just in promoting your content.

Step 3: Brain Dump Ideas

The idea here is to make it easy and we’re leading towards batching your content right!  So take some time to just throw out a bunch of ideas you could use for your content.

Think about upcoming events, collaborations you have, and the questions you get over and over again from your customers.  These are all great places to start generating ideas.  If you need some more ideas, here are some places to go:

Once you’ve got the ideas you like, you can add them to your calendar and define what will post when.

Step 4: Batch

Now that you have all the ideas, know where you want to promote and your checklist for what images, graphics and copy you need for each post, it’s time to get into action.

When you sit down to batch, you’ll find that you’re much more efficient!  When you work on one activity at a time, your brain doesn’t have to switch gears so much, and can really power through.

Designate a day to write all the blog posts you need for the month.  Then designate a day where you can create all the graphics and copy for the social posts you need.

In less than two days, you should have all your content done for the month, and a lot of the social posts you’ll need for the month.  Fill in your social media calendar with social holidays, events in your business and a few behind the scenes or sneak peeks, and your entire social media strategy is done!

Conclusion

And there it is, 4 simple steps to batching content to ensure the quality and consistency you need, without taking too much time!

I can’t wait to hear about how you batch your content and what your broadcast strategy looks like!

Share this article to your favorite social media outlet, and let everyone know what your batching looks like!

Intro to Social Media and Where Your Business Should Be Focusing

Intro to Social Media and Where Your Business Should Be Focusing

Social media should be a part of your marketing strategy, but how big and what platform and why?  Customer conversion is 129% higher when social media is part of the buyer’s journey so why wouldn’t you participate in some way?  And 70% of consumers will call out a brand on social media to help them raise awareness among other consumers.  But this doesn’t mean that you need to use all the channels.  In this post, we’ll dive into Facebook, Instagram, LinkedIn and Twitter to share the audience on each platform and how to best use the platform for your business.

There are some general guideline to remember regardless of the platform you are posting on.  

  1. Be authentic.  Remember to be true to your brand.  You’re talking directly to your audience, so also remember to be conversational, genuine and approachable.
  2. Be educational. Social media is not for constant promotion of what you’re trying to sell.  Remember the 80/20 rule, 80% of your posts should be educational and provide value, and 20% of your posts can be promotional and make an ask of your followers.
  3. Be engaging.  All the platforms are looking for posts that their users want to see.  The best way for them to gauge that information is by user engagement.  The more you get people to retweet, comment and share your posts, the more likely you are to get more organic reach for your post.  So be sure to ask questions to encourage responses.
  4. Be consistent.  Train your followers on what to expect from your feed.  It’s better to show up consistently on one platform than all over the place on several platforms.  
  5. Be on brand.  People should see your posts across your different channels, websites, ads and wherever else you are promoting, and see that they are similar in look and language.  Create template posts for types of posts you create regularly (ex. quotes, product shots facts) so that they look the same and cohesive.

 

Facebook

Without a doubt, Facebook has the largest audience of any social media platform.  With 2.23 billion users worldwide, most likely your audience lives on Facebook.  If you use only one platform, Facebook is definitely the one to use.

Video is king here so the more you can engage with your audience in this way the better your posts will grow with organic reach.  Now, organic reach (non-paid) traffic on Facebook has definitely declined with the algorithm change on January 11, 2018, but this is really just an opportunity to make sure that your posts are quality and will really help you learn what your audience really likes to see.  It also means that you’ll need to pay a bit to Facebook in advertising to get more reach for your posts.  This can be as little as $10/week!

So, let’s get to some demographics.  Below are some general stats about who is on Facebook.

 

Stats about Facebook

 

What type of content should you post?

Facebook is all about engagement and the more your audience interacts with your posts the more often your post will be served to others.  The best way to do this is with video, and more specifically, Facebook Live video.

Now if you aren’t comfortable with live video, then the video you create should be uploaded directly to Facebook, instead of via link like YouTube or Vimeo.

If you have no video content, that’s ok too, just make sure your posts include images.

How often should you post?

This is definitely something you should test with your audience, but a great place to start is once a day.  Remember that the algorithim here your audience may not be served the post right when you post it.  If you’re posting a ton in one day they may get served them all at once and that can be annoying.  We don’t recommend posting more than 3-4 times a day.

When should you post?

Use your audience insights on your Facebook page to determine when you should post.  It will give you information on when your audience is online most so you can maximize the reach of your post.  Facebook also has a great function where you can schedule your posts ahead of time so you can plan ahead and have your posts go live when you want them.

 

Photo by Facebook

Instagram

There are so many features to Instagram that can allow you to really showcase the personality of your brand.  Photos are really the name of the game with this platform, but with Instagram Stories and IGTV there is a great opportunity to showcase your video skills here as well.  Hashtags are important here for getting people to discover your brand, and determining the best hashtags for your brand will be essential.  More on that below.  So what are the differences between all the options on Instagram?

Instagram Feed

This is the area where you post photos and videos under 60 seconds.  The overall look and feel of your brand’s feed are important for consistency.  However, don’t overly stress about the quality of your photos.  It’s also about the content you’re writing in your posts that provides value and encourages people to engage.  Below are three examples of feeds we love the feel of.

Bubba Sellars (@bubbasellars) is a photographer/videographer based in Bend, OR.  His feed is beautifully branded using the same style for his images.  If you aren’t a professional photographer you can get a similar look and feel by using the same filters for all your photos.

The second example is Amy Porterfield (@amyporterfield) and she sells online courses to help entrepreneurs develop online courses and grow their email lists.  We love her feed because it has a great mix of behind the scenes (BTS) images of her podcast and business, shows off her personal life to make her more approachable, and also shares tips about growing a business.

Finally, we love the Planoly feed (@planoly).  Planoly is an Instagram scheduling tool.  Their feed stays consistent with colors.  Each week their photos have a consistent color scheme that makes their feed gorgeous and fun to navigate. 

If you sell a product or service and have it in your Facebook store, then tagging that product in your posts is a great way to connect you webs store and link product for easy purchasing.  Follow @warbyparker to get a great example of this!

Instagram Stories

Stories are 15 sec clips or images that disappear after 24 hours (however you can keep them longer as story highlights in your main profile).  Instagram Stories are a great opportunity to let loose a little bit and showcase your personality.  These are often a combination of personal and professional posts, depending on the brand, and have lots of fun features like fun filters, ask a question and poll features, and stickers and emojis.

Businesses like Entrepreneur (@entrepreneur) and Hubspot (@hubspot) do a great job of providing educational material in their stories.  Others like Tyler J McCall (@tylerjmccall), Instagram Strategist, and business coach for female entrepreneurs Angie Lee (@angieleeshow) do a mix of personal life with their business to engage and get more personal with their audience.

Do what makes sense for your brand and how exposed you want to make your team.  But if Instagram is part of your strategy, then stories should be as well.  This is for several reasons!  One is that real estate it gives you at the top of the feed.  The other is that the number of active users of stories is on the rise!

IGTV

This is the newest feature to be rolled out by Instagram.  This allows you to upload long form videos (15 sec to 10 minutes) into the platform.  If you have a verified account or a larger following than you can upload up to 60 min.  Vertical only video is the key here.  For all things IGTV check out the Instagram help center.

This is a newer feature and still rolling out so don’t feel the pressure to make this a part of your strategy right away unless you are already creating lots of videos already.

What type of content should you post?

Photos are definitely most important here although, with new features like IGTV and increasing popularity of Instagram Stories, video is definitely becoming more valuable.

How often should you post?

Again, testing is important here as well.  Facebook owns Instagram so the algorithm is similar.  They will show you what they think you want to see and that can mean seeing several posts from one account all in a row, even if they posted them days apart.  Again, we recommend starting once a day.

When should you post? 

If you have an Instagram business account, then you can see insights on when your followers are online most.  Use that as a tool and then test, test, test!

LinkedIn

This is an often overlooked platform for business that are targeting B2B businesses.  Posting on LinkedIn gives you a great opportunity to share educational content for your industry and build yourself up as an authority.  In 2016, Microsoft bought LinkedIn and with it some new functionality.

While the majority of the platform is free, there are some premium options that allow you to target and find your ideal client.  Paid memberships also get access to Lynda, which is a great training platform with lessons on digital marketing, website design, branding, running a business and so much more.

We recommend signing up for their Premium account, which is free for 30 days. Learn all you can and target your audience during this time.

Infographic with Stats about LinkedIn

What type of content should you post?

This platform is all about educational and business orientated posts.  This is a great place to share articles you’ve seen that are valuable or blog posts you’ve written on your blog.  You can also post your blogs in full glory in the articles section of the platform.  Changes are constantly coming to LinkedIn and video is becoming more and more prevalent.  If you haven’t noticed, video is more and more preferable, from both platform and consumer, so figure out a way to add it to your strategy.

Hashtags have recently shown up here as well. The platform makes recommendations based on the copy in your post.  Time will tell how many you should use to drive engagement.

How often should you post?

A general rule of thumb here is once per day, Monday – Friday.

When should I post?

Like Facebook and Instagram, LinkedIn has an algorithm that they rely on to serve the content you post to others’ feeds.  And on top of that, analytics are not very robust here.  We like to post in the morning when possible to try and get in front of people throughout the day.

Twitter

There are so many reasons to use Twitter, and not just for brand awareness.

Twitter is a great place to stay up to date on the pertinent news in your industry.  Creating lists of influencers is a great way to easily see tweets of people you want to make sure you don’t miss.  This can also help you when you are looking for articles to share on other platforms like Facebook and LinkedIn.  This is also a great platform to drive customer service.  Many big brands utilize Twitter as their help desk.

There is an algorithm that defines what posts you see, however, Twitter is the closest to a true time feed of the platforms discussed in this article.  Engagement is key here though as well.  Posts that have more retweets, shares, and comments will get more visibility.

What type of content should you post?

Twitter is a great combination of personal and business.  People love to feel like they have a direct connection to the CEO or the brand itself to ask a question and interact.  You can still post text-only content here and drive great engagement.  The key is to provide value to your followers and ask questions and give them insight into your daily operations.

How often should you post?

Based on the nature of the feed with Twitter, you can safely post 3-4 times a day if you choose. Remember you can also repurpose content.  Share the same blog at different times of the day throughout the week.

When should I post?

Posting several times throughout the day is great here.

Conclusion

There are benefits to utilizing different platforms for your business.  And using ALL of them doesn’t make you more successful.  Start with one that you know you can execute well, and when you start to see results, then move on to the next one.  Do not feel that you need to be at all places all the time.  

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