9 Tips for Creating Engaging Short Form Videos That Pop

This is an additional resource for Digital Marketing Therapy Podcast episode 253

Hey there, video creator! I bet you’re itching to make some seriously engaging short form videos. Videos that stop the scroll and make people go, “Whoa, I gotta see more of this!” Well, you’re in the right place. As someone who’s been in the trenches of video creation, I’ve picked up a trick or two. And today, I’m spilling all the beans on how to craft short form videos that are impossible to ignore.

So, whether you’re a total newbie or a seasoned pro looking to up your game, these 9 tips will help you create videos that pack a punch. We’ll cover everything from planning to editing to promotion. By the end, you’ll have a toolbox full of strategies to make your short form videos stand out in a sea of content.

Ready to dive in and learn how to make videos that people can’t help but watch? Let’s go!

Table of Contents:

1. Planning Your Short Form Videos

Planning is everything when it comes to creating engaging short form videos. You need to have a clear purpose and content plan before you even hit record. Without a solid plan, your videos will lack focus and direction. And trust me, viewers can tell when you’re just winging it.

Defining Your Purpose

First things first, you need to understand the goal of your video. Are you trying to entertain, inform, or promote a product? Once you’ve nailed down your purpose, everything else will fall into place. For example, if your goal is to promote a new product, your video should showcase its features and benefits in a way that resonates with your target audience.

Content Mapping

Next up is content mapping. This is where you outline the key points you want to cover in your video to ensure a coherent flow. I like to start by brainstorming all the main ideas I want to include. Then, I organize them into a logical sequence that builds on each point. This helps me stay on track and make sure I’m not leaving out any important information.

Avoid Over-Scripting

Now, I know it’s tempting to script out every single word of your video. But trust me, that’s a recipe for disaster. Instead, use bullet points or notes to guide you through the main talking points. This allows for a more natural and authentic delivery. Plus, it leaves room for some spontaneity and genuine moments that viewers love. The key is to find a balance between structure and flexibility. Too much scripting can make your videos feel stiff and robotic. But too little planning can lead to rambling and confusion.

2. Setting Up Your Video Environment

Your video environment can make or break the quality of your content. Poor lighting and a distracting background can turn viewers off faster than you can say “unsubscribe.” That’s why it’s crucial to take the time to set up your space properly before hitting record. A little extra effort goes a long way in creating engaging short form videos.

Optimal Lighting Conditions

Lighting is one of the most important factors in creating high-quality videos. If it’s too dark or too bright, it can be difficult for viewers to see what’s going on. The key is to find a balance between natural and artificial light. I like to position myself near a window for some soft, natural light. Then, I use a ring light or softbox to fill in any shadows and even out the lighting. It’s also important to avoid harsh overhead lighting, which can create unflattering shadows and wash out your features.

Choosing the Right Background

Your background should complement your content, not distract from it. A cluttered or busy background can be visually overwhelming and take away from your message. Instead, opt for a simple, clean background that allows you to be the focus. A solid colored wall or a minimalist setup works well. If you do want to include some visual interest, consider adding a few carefully chosen props or decor elements that tie into your brand or topic. Just make sure they don’t overpower the frame or compete for attention.

3. Leveraging Templates for Consistency

As a busy content creator, I’m always looking for ways to streamline my process and save time. That’s where templates come in handy. Using templates for your short form videos can help ensure consistency across your content and make the creation process more efficient.

Benefits of Using Templates

Templates are a game-changer when it comes to creating engaging short form video content. They provide a framework for your videos, so you don’t have to start from scratch every time. This not only saves time but also helps maintain a cohesive look and feel across your content. Consistency is key when it comes to building a strong brand identity. Templates can also help you stay organized and focused. With a pre-designed structure in place, you can easily plug in your content and stay on track.

Customizing Templates

Of course, templates are just a starting point. It’s important to customize them to fit your specific needs and audience preferences. I like to start with a basic template and then make tweaks based on feedback and engagement metrics. If I notice that certain elements are resonating well with viewers, I’ll incorporate more of those in future videos. On the flip side, if something isn’t working, I’m not afraid to switch things up and try something new. The key is to stay flexible and open to experimentation. What works for one audience may not work for another, so it’s important to test and refine your templates over time.

4. Editing Your Videos Effectively

Editing is where the magic happens. It’s the process of taking all your raw footage and turning it into a polished, engaging final product. But here’s the thing: editing is not about creating perfection. It’s about enhancing your content while still maintaining authenticity.

Essential Editing Tools

First, let’s talk about the tools of the trade. There are countless video editing software options out there, from beginner-friendly apps to professional-grade programs. Some popular choices include Adobe Premiere Pro, Final Cut Pro, and iMovie. But there are also plenty of free and low-cost options like OpenShot and Kdenlive. The key is to find a tool that fits your skill level and budget. Don’t feel like you need to invest in the most expensive software right off the bat. Start with something simple and intuitive, and then upgrade as your needs and skills grow.

Balancing Quality with Authenticity

Now, let’s talk about the actual editing process. It’s important to strike a balance between quality and authenticity. Yes, you want your videos to look polished and professional. But you also don’t want to edit out all the personality and quirks that make your content unique. I like to focus on cleaning up any major distractions or errors, like background noise or awkward pauses. But I also leave in some of the natural imperfections that make my videos feel real and relatable. The goal is to create content that looks and feels like it was made by a human, not a robot.

5. Establishing an Approval Process

If you’re creating short form videos for a brand or organization, it’s important to have an approval process in place. This ensures that all content aligns with brand guidelines and messaging.

Steps in the Approval Process

The approval process will look different for every organization, but here are some key steps to consider:

  1. Create a content brief that outlines the goals, target audience, and key messaging for each video.
  2. Share the brief with all relevant stakeholders, including marketing, legal, and leadership teams.
  3. Incorporate feedback and revisions into the script and storyboard.
  4. Share the final draft with stakeholders for approval before moving into production.
  5. After the video is complete, share it with the approval team for final sign-off before publishing.

Having a clear and streamlined approval process can help prevent last-minute changes and ensure that everyone is on the same page. It may take some extra time upfront, but it can save a lot of headaches and delays in the long run.

6. Batching Video Content

As a content creator, I’m always looking for ways to work smarter, not harder. One strategy that has been a game-changer for me is batching my video content. Batching involves creating multiple videos in one sitting, rather than spreading them out over time. It allows you to get into a flow state and knock out a bunch of content at once.

Core Themes for Batching

To make the most of your batching sessions, it helps to have a plan. I like to start by identifying core themes that align with my brand messaging. For example, if you’re a fitness coach, your core themes might include workout routines, nutrition tips, and motivation. Having these themes in mind makes it easier to come up with video ideas and ensures that your content stays focused and cohesive. It also allows you to create a content calendar and plan out your videos in advance. This can help you stay organized and avoid last-minute scrambling to come up with ideas.

Pre-Scheduled Recording Sessions

Once you have your themes and ideas in place, it’s time to schedule your recording sessions. I like to block out a few hours each week dedicated solely to creating video content. During these sessions, I focus on recording as many videos as possible. I’ll often batch together videos with similar setups or themes to make the process more efficient. For example, if I’m creating a series of videos on a particular topic, I’ll record them all in one session with the same background and lighting setup. This not only saves time but also ensures consistency across the series.

7. Engaging Multiple People in Videos

While solo videos can be great for building a personal brand, involving multiple people can add depth and variety to your content. Whether it’s members of your team or external guests, having different faces and voices can make your videos more engaging and relatable.

Showcasing Team Diversity

If you’re creating videos for a brand or organization, showcasing team diversity can be a powerful way to build trust and connect with your audience. Highlighting different team members and their unique perspectives can help humanize your brand and make it feel more authentic. It also allows you to tap into a wider range of expertise and experiences. For example, if you’re creating videos about a particular product or service, involving team members from different departments can provide a more well-rounded view. This not only adds credibility to your content but also helps build a sense of community and collaboration within your organization.

8. Embracing Creativity and Fun

At the end of the day, creating engaging short form videos is all about having fun and letting your creativity shine through. While it’s important to have a plan and stay on brand, don’t be afraid to think outside the box and try new things.

Aligning Creativity with Brand Values

Of course, it’s important to make sure that your creative ideas align with your brand values and messaging. You don’t want to stray too far from what your audience expects from you. But within those parameters, there’s often more room for creativity than you might think. Look for ways to put a fresh spin on familiar topics or formats. For example, if you typically create how-to videos, try adding a storytelling element or incorporating humor. If you’re known for serious, educational content, experiment with a more lighthearted or playful tone. The key is to find a balance between staying true to your brand and keeping things fresh and interesting for your audience.

9. Starting Small and Scaling Up

When you’re first starting out with short form video content, it can be overwhelming to think about creating a whole library of videos. But the key is to start small and scale up over time. Begin by creating a few key videos that showcase your brand and expertise. Focus on quality over quantity, and use those initial videos to test and refine your process. As you get more comfortable with the creation process and start seeing results, you can gradually increase your output. But don’t feel like you need to churn out videos every day or even every week. Consistency is important, but so is maintaining a high standard of quality. It’s better to publish one really great video per month than to rush out mediocre content just for the sake of hitting a quota. Over time, as you build up a library of evergreen content and get into a groove with your production process, you can start ramping up your output. But always prioritize quality and engagement over sheer volume. The goal is to create videos that truly resonate with your audience and keep them coming back for more.

Key Takeaway: 

Plan your videos with a clear purpose and content map to keep them focused. Use bullet points instead of full scripts for a natural delivery. Set up proper lighting and backgrounds, leverage templates, edit effectively without losing authenticity, have an approval process in place, batch record content around core themes, engage multiple people for variety, embrace creativity while aligning with brand values.

FAQs in Relation to Tips for Creating Engaging Short form Videos

How to make a short video engaging?

Start with a strong hook. Keep the content dynamic and use eye-catching visuals. Always add captions.

How to make interesting short videos?

Create relatable content that resonates with your audience. Use trending sounds and quick cuts for impact.

How to create engaging short-form content?

Tell a story in under 60 seconds. Mix original sound, user-generated clips, and fun edits for variety.

What makes a really good piece of short-form video content?

A clear message, creative elements, and high-quality production keep viewers engaged from start to finish.

Conclusion

Whew, that was a lot of info! But now you’ve got 9 powerful tips in your arsenal to create short form videos that are engaging, memorable, and impossible to ignore. From planning with purpose to leveraging trends to editing for impact, you’re well on your way to video marketing success.

Remember, the key is to always keep your audience in mind. What do they want to see? What will grab their attention and keep them coming back for more? With these tips and a little creativity, you’ll be churning out amazing short form videos in no time.

So go forth and create! Experiment, have fun, and watch your engagement soar. You’ve got this, and I can’t wait to see the incredible videos you come up with. Happy creating!

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