7 Benefits to Include in Your Monthly Giving Program
Monthly giving programs are a great way to generate consistent revenue for your nonprofit. Those that join are going to be your biggest fans and often will give additional gifts outside of their monthly donations.
A strong monthly giving program takes time to develop. However, it is easy to track. Plus, for most programs, the amount of work involved doesn’t increase as your number of donors increases. Creating exclusivity inside your program as well as monthly donor only benefits can help you get more people to join your monthly giving program.
So what are some benefits you can include?
Name Your Program
Everyone wants to be a part of a community, especially when it comes to supporting their favorite nonprofit. When you have a name for your monthly giving program they are automatically part of the club and making them feel special. Take it up a notch by giving them an electronic badge they can use in their email signature or on social media!
You can also feature them on your website on your monthly giving page. Highlight them and show them off so others want to be a part of the club.
Make Benefits Exclusive
FoMo is real and people don’t want to miss out on anything – especially with an organization they adore. Building in exclusive access (or early access) can be a great option that costs you nothing. You could offer:
🔹 early access to tickets.
🔹 discounts on VIP tickets.
🔹 early access to registration for your services.
🔹 special seating
Exclusivity: Offer exclusive access to events, content, or behind-the-scenes updates for monthly donors. This can make donors feel special and appreciated, and encourage them to keep giving.
Impact reports: Provide regular reports to monthly donors to show the impact of their donations. These reports could include stories about how donations have helped specific individuals or communities, or updates on the progress of ongoing projects.
Personalization: Send personalized thank-you messages, holiday cards, or birthday greetings to monthly donors. This can help build a personal connection between the donor and the organization.
Convenience: Make it easy for donors to manage their monthly donations by providing online donation portals, automatic payment options, and flexible payment schedules. This can encourage donors to keep giving over the long term.
Swag: Offer branded merchandise or gifts to monthly donors, such as t-shirts, tote bags, or water bottles. This can help create a sense of community among monthly donors and provide tangible reminders of their support.
Partner discounts: Partner with local businesses to offer discounts or special offers to monthly donors. This can incentivize giving and show that the nonprofit values and rewards its donors.
Ultimately, the benefits that a nonprofit offers in its monthly giving program should align with its mission and the interests of its donors. By providing meaningful and personalized benefits, nonprofits can show their appreciation for monthly donors and build long-lasting relationships with them.