9 Tips for Creating Engaging Short Form Videos That Pop

9 Tips for Creating Engaging Short Form Videos That Pop

9 Tips for Creating Engaging Short Form Videos That Pop

This is an additional resource for Digital Marketing Therapy Podcast episode 253

Hey there, video creator! I bet you’re itching to make some seriously engaging short form videos. Videos that stop the scroll and make people go, “Whoa, I gotta see more of this!” Well, you’re in the right place. As someone who’s been in the trenches of video creation, I’ve picked up a trick or two. And today, I’m spilling all the beans on how to craft short form videos that are impossible to ignore.

So, whether you’re a total newbie or a seasoned pro looking to up your game, these 9 tips will help you create videos that pack a punch. We’ll cover everything from planning to editing to promotion. By the end, you’ll have a toolbox full of strategies to make your short form videos stand out in a sea of content.

Ready to dive in and learn how to make videos that people can’t help but watch? Let’s go!

Table of Contents:

1. Planning Your Short Form Videos

Planning is everything when it comes to creating engaging short form videos. You need to have a clear purpose and content plan before you even hit record. Without a solid plan, your videos will lack focus and direction. And trust me, viewers can tell when you’re just winging it.

Defining Your Purpose

First things first, you need to understand the goal of your video. Are you trying to entertain, inform, or promote a product? Once you’ve nailed down your purpose, everything else will fall into place. For example, if your goal is to promote a new product, your video should showcase its features and benefits in a way that resonates with your target audience.

Content Mapping

Next up is content mapping. This is where you outline the key points you want to cover in your video to ensure a coherent flow. I like to start by brainstorming all the main ideas I want to include. Then, I organize them into a logical sequence that builds on each point. This helps me stay on track and make sure I’m not leaving out any important information.

Avoid Over-Scripting

Now, I know it’s tempting to script out every single word of your video. But trust me, that’s a recipe for disaster. Instead, use bullet points or notes to guide you through the main talking points. This allows for a more natural and authentic delivery. Plus, it leaves room for some spontaneity and genuine moments that viewers love. The key is to find a balance between structure and flexibility. Too much scripting can make your videos feel stiff and robotic. But too little planning can lead to rambling and confusion.

2. Setting Up Your Video Environment

Your video environment can make or break the quality of your content. Poor lighting and a distracting background can turn viewers off faster than you can say “unsubscribe.” That’s why it’s crucial to take the time to set up your space properly before hitting record. A little extra effort goes a long way in creating engaging short form videos.

Optimal Lighting Conditions

Lighting is one of the most important factors in creating high-quality videos. If it’s too dark or too bright, it can be difficult for viewers to see what’s going on. The key is to find a balance between natural and artificial light. I like to position myself near a window for some soft, natural light. Then, I use a ring light or softbox to fill in any shadows and even out the lighting. It’s also important to avoid harsh overhead lighting, which can create unflattering shadows and wash out your features.

Choosing the Right Background

Your background should complement your content, not distract from it. A cluttered or busy background can be visually overwhelming and take away from your message. Instead, opt for a simple, clean background that allows you to be the focus. A solid colored wall or a minimalist setup works well. If you do want to include some visual interest, consider adding a few carefully chosen props or decor elements that tie into your brand or topic. Just make sure they don’t overpower the frame or compete for attention.

3. Leveraging Templates for Consistency

As a busy content creator, I’m always looking for ways to streamline my process and save time. That’s where templates come in handy. Using templates for your short form videos can help ensure consistency across your content and make the creation process more efficient.

Benefits of Using Templates

Templates are a game-changer when it comes to creating engaging short form video content. They provide a framework for your videos, so you don’t have to start from scratch every time. This not only saves time but also helps maintain a cohesive look and feel across your content. Consistency is key when it comes to building a strong brand identity. Templates can also help you stay organized and focused. With a pre-designed structure in place, you can easily plug in your content and stay on track.

Customizing Templates

Of course, templates are just a starting point. It’s important to customize them to fit your specific needs and audience preferences. I like to start with a basic template and then make tweaks based on feedback and engagement metrics. If I notice that certain elements are resonating well with viewers, I’ll incorporate more of those in future videos. On the flip side, if something isn’t working, I’m not afraid to switch things up and try something new. The key is to stay flexible and open to experimentation. What works for one audience may not work for another, so it’s important to test and refine your templates over time.

4. Editing Your Videos Effectively

Editing is where the magic happens. It’s the process of taking all your raw footage and turning it into a polished, engaging final product. But here’s the thing: editing is not about creating perfection. It’s about enhancing your content while still maintaining authenticity.

Essential Editing Tools

First, let’s talk about the tools of the trade. There are countless video editing software options out there, from beginner-friendly apps to professional-grade programs. Some popular choices include Adobe Premiere Pro, Final Cut Pro, and iMovie. But there are also plenty of free and low-cost options like OpenShot and Kdenlive. The key is to find a tool that fits your skill level and budget. Don’t feel like you need to invest in the most expensive software right off the bat. Start with something simple and intuitive, and then upgrade as your needs and skills grow.

Balancing Quality with Authenticity

Now, let’s talk about the actual editing process. It’s important to strike a balance between quality and authenticity. Yes, you want your videos to look polished and professional. But you also don’t want to edit out all the personality and quirks that make your content unique. I like to focus on cleaning up any major distractions or errors, like background noise or awkward pauses. But I also leave in some of the natural imperfections that make my videos feel real and relatable. The goal is to create content that looks and feels like it was made by a human, not a robot.

5. Establishing an Approval Process

If you’re creating short form videos for a brand or organization, it’s important to have an approval process in place. This ensures that all content aligns with brand guidelines and messaging.

Steps in the Approval Process

The approval process will look different for every organization, but here are some key steps to consider:

  1. Create a content brief that outlines the goals, target audience, and key messaging for each video.
  2. Share the brief with all relevant stakeholders, including marketing, legal, and leadership teams.
  3. Incorporate feedback and revisions into the script and storyboard.
  4. Share the final draft with stakeholders for approval before moving into production.
  5. After the video is complete, share it with the approval team for final sign-off before publishing.

Having a clear and streamlined approval process can help prevent last-minute changes and ensure that everyone is on the same page. It may take some extra time upfront, but it can save a lot of headaches and delays in the long run.

6. Batching Video Content

As a content creator, I’m always looking for ways to work smarter, not harder. One strategy that has been a game-changer for me is batching my video content. Batching involves creating multiple videos in one sitting, rather than spreading them out over time. It allows you to get into a flow state and knock out a bunch of content at once.

Core Themes for Batching

To make the most of your batching sessions, it helps to have a plan. I like to start by identifying core themes that align with my brand messaging. For example, if you’re a fitness coach, your core themes might include workout routines, nutrition tips, and motivation. Having these themes in mind makes it easier to come up with video ideas and ensures that your content stays focused and cohesive. It also allows you to create a content calendar and plan out your videos in advance. This can help you stay organized and avoid last-minute scrambling to come up with ideas.

Pre-Scheduled Recording Sessions

Once you have your themes and ideas in place, it’s time to schedule your recording sessions. I like to block out a few hours each week dedicated solely to creating video content. During these sessions, I focus on recording as many videos as possible. I’ll often batch together videos with similar setups or themes to make the process more efficient. For example, if I’m creating a series of videos on a particular topic, I’ll record them all in one session with the same background and lighting setup. This not only saves time but also ensures consistency across the series.

7. Engaging Multiple People in Videos

While solo videos can be great for building a personal brand, involving multiple people can add depth and variety to your content. Whether it’s members of your team or external guests, having different faces and voices can make your videos more engaging and relatable.

Showcasing Team Diversity

If you’re creating videos for a brand or organization, showcasing team diversity can be a powerful way to build trust and connect with your audience. Highlighting different team members and their unique perspectives can help humanize your brand and make it feel more authentic. It also allows you to tap into a wider range of expertise and experiences. For example, if you’re creating videos about a particular product or service, involving team members from different departments can provide a more well-rounded view. This not only adds credibility to your content but also helps build a sense of community and collaboration within your organization.

8. Embracing Creativity and Fun

At the end of the day, creating engaging short form videos is all about having fun and letting your creativity shine through. While it’s important to have a plan and stay on brand, don’t be afraid to think outside the box and try new things.

Aligning Creativity with Brand Values

Of course, it’s important to make sure that your creative ideas align with your brand values and messaging. You don’t want to stray too far from what your audience expects from you. But within those parameters, there’s often more room for creativity than you might think. Look for ways to put a fresh spin on familiar topics or formats. For example, if you typically create how-to videos, try adding a storytelling element or incorporating humor. If you’re known for serious, educational content, experiment with a more lighthearted or playful tone. The key is to find a balance between staying true to your brand and keeping things fresh and interesting for your audience.

9. Starting Small and Scaling Up

When you’re first starting out with short form video content, it can be overwhelming to think about creating a whole library of videos. But the key is to start small and scale up over time. Begin by creating a few key videos that showcase your brand and expertise. Focus on quality over quantity, and use those initial videos to test and refine your process. As you get more comfortable with the creation process and start seeing results, you can gradually increase your output. But don’t feel like you need to churn out videos every day or even every week. Consistency is important, but so is maintaining a high standard of quality. It’s better to publish one really great video per month than to rush out mediocre content just for the sake of hitting a quota. Over time, as you build up a library of evergreen content and get into a groove with your production process, you can start ramping up your output. But always prioritize quality and engagement over sheer volume. The goal is to create videos that truly resonate with your audience and keep them coming back for more.

Key Takeaway: 

Plan your videos with a clear purpose and content map to keep them focused. Use bullet points instead of full scripts for a natural delivery. Set up proper lighting and backgrounds, leverage templates, edit effectively without losing authenticity, have an approval process in place, batch record content around core themes, engage multiple people for variety, embrace creativity while aligning with brand values.

FAQs in Relation to Tips for Creating Engaging Short form Videos

How to make a short video engaging?

Start with a strong hook. Keep the content dynamic and use eye-catching visuals. Always add captions.

How to make interesting short videos?

Create relatable content that resonates with your audience. Use trending sounds and quick cuts for impact.

How to create engaging short-form content?

Tell a story in under 60 seconds. Mix original sound, user-generated clips, and fun edits for variety.

What makes a really good piece of short-form video content?

A clear message, creative elements, and high-quality production keep viewers engaged from start to finish.


Whew, that was a lot of info! But now you’ve got 9 powerful tips in your arsenal to create short form videos that are engaging, memorable, and impossible to ignore. From planning with purpose to leveraging trends to editing for impact, you’re well on your way to video marketing success.

Remember, the key is to always keep your audience in mind. What do they want to see? What will grab their attention and keep them coming back for more? With these tips and a little creativity, you’ll be churning out amazing short form videos in no time.

So go forth and create! Experiment, have fun, and watch your engagement soar. You’ve got this, and I can’t wait to see the incredible videos you come up with. Happy creating!

Ethical Storytelling in Videos: Engage, Inspire, Impact

Ethical Storytelling in Videos: Engage, Inspire, Impact

Ethical Storytelling in Videos: Engage, Inspire, Impact

This is an additional resource for Digital Marketing Therapy Podcast episode 252 with Chris Miano of Memory Fox.

Ethical storytelling in videos – it’s a topic that’s been buzzing around my brain lately. Think about it: when we share stories visually, we’re not just passive observers. We’re wielding a powerful tool that can mold minds, tug heartstrings, and even galvanize people into action. It’s like having a superpower, but as any comic book fan knows, with great power comes great responsibility.

When we share someone’s story through video, it’s not just about entertainment. We have a responsibility to treat their experiences with care and respect. Behind every face on the screen is a real person who trusted us to tell their truth. So let’s use our creativity to craft narratives that honor their journey and give them a voice.

Table of Contents:

The Power of Ethical Storytelling in Videos

In the world of nonprofit storytelling, videos reign supreme. There’s just something about seeing real people, hearing their voices, that connects us on a deeper level. But with great power comes great responsibility. As storytellers, we have an obligation to tell stories ethically – to respect and honor those whose experiences we’re sharing.

Understanding Ethical Storytelling

At its core, ethical storytelling is about authenticity, consent, and respect. It’s sharing narratives in a way that’s honest, accurate, and empathetic. As Goldie Chan puts it, “With ethical storytelling, there has to be a consistency between what we say and what we do.” It’s about aligning our storytelling practices with our values and mission.

The Impact of Authenticity on Audience Engagement

When we tell stories authentically, magic happens. Viewers can sense the genuineness, and it builds trust. They become more invested, more engaged. In fact, research shows that stories are remembered up to 22 times more than facts alone. That’s the power of authentic storytelling – it sticks with people, inspires them, moves them to action. As storytellers, it’s on us to wield that power responsibly. To tell stories that uplift and empower, not exploit or stereotype.

Enhancing Nonprofit Fundraising Through Video Stories

For nonprofits, ethical video storytelling isn’t just the right thing to do – it’s also incredibly effective for fundraising. By showcasing real stories of the lives impacted by your work, you give donors a tangible sense of your mission in action.

Strategies for Successful Fundraising Videos

So what makes a fundraising video successful? A few key elements:

  • Focus on one central character and their journey
  • Show, don’t just tell, the impact of your work
  • Keep it concise – aim for 2-3 minutes max
  • Include a clear call-to-action for how viewers can support your mission

When done well, the results speak for themselves. Fundraising campaigns that incorporate video stories receive 114% more funding than those without. The key is to craft stories that forge an emotional connection and compel viewers to be part of the solution. Not through guilt or pity, but by highlighting the resilience and humanity of those you serve.

Ethical Considerations in Video Storytelling

Of course, crafting compelling video stories while staying true to ethical principles is a delicate dance. There are important considerations to keep top of mind throughout the storytelling process.

Consent and Respect in Storytelling

First and foremost, consent is non-negotiable. Every individual featured must give clear, enthusiastic permission for their story to be told. But consent goes beyond just getting a signature on a release form. It’s an ongoing dialogue, giving participants agency over how their experiences are portrayed at every stage.

Avoiding Exploitation in Story Narratives

Equally vital is telling stories in a way that empowers, rather than exploits. This means avoiding sensationalism, stereotypes, and reducing people to their hardships. Instead, we must strive to tell holistic stories that honor people’s full humanity – their joys, their hopes, their triumphs in the face of adversity. When we get this right, the impact is powerful. 62% of users become more interested in a brand after seeing authentic video stories. Ethical storytelling builds connection and trust.

The Role of Technology in Ethical Storytelling

As technology evolves, so too do the tools at our disposal for ethical storytelling. From secure databases for organizing participant info to AI-powered tools for identifying potentially problematic language, tech can help us streamline the storytelling process.

Balancing Technology and Human Touch

However, it’s crucial that we don’t become over-reliant on tech at the expense of human connection. Authentic storytelling still requires building real relationships, having conversations, and collaborating with participants as partners. Technology should enhance and support the storytelling process, not replace the human touch that’s core to ethical practice. When we strike the right balance, the potential is exciting. Grassroots, human-centered video storytelling can be a major competitive advantage for nonprofits. It’s a way to cut through the noise and forge deep, lasting connections with supporters.

Case Studies on Ethical Storytelling Practices

Theory is important, but sometimes the most powerful lessons come from seeing ethical storytelling in action. By looking to organizations that are doing this work well, we can gain inspiration and practical insights for our own storytelling.

Success Stories from the Field

One great example is charity: water, a nonprofit dedicated to bringing clean water to communities in need. Their video stories are known for their beautiful cinematography and human-centered narratives. But what really sets charity: water apart is their commitment to ethical practice. They have detailed protocols for gathering informed consent, and always portray participants with dignity. The result is stories that are both compelling and respectful. Another organization leading the way is the Ethical Storytelling initiative itself. Through resources, workshops, and a vibrant community of practice, they’re equipping nonprofits to navigate the complexities of ethical storytelling with confidence. By learning from these examples and committing to ethical practice ourselves, we can harness the power of video storytelling to drive real impact – for our missions, and for the people we serve. As the ethical storytelling movement grows, I’m excited to see the ripple effects it will have across the social impact space.

Key Takeaway: 

Get real impact with ethical video storytelling by focusing on authenticity, consent, and respect. Show the genuine journey of individuals to build trust and engage viewers deeply. Remember, success comes from stories that inspire action without exploiting or stereotyping.

FAQs in Relation to Ethical Storytelling in Videos

Why is storytelling important in videos?

Storytelling hooks viewers, making them stick around. It turns plain info into compelling content that’s hard to ignore.

What are the different types of video storytelling?

Narratives range from documentaries and explainer videos to customer testimonials and animated stories. Each type serves unique goals.

How to tell a story through video?

Pick a relatable hero, add conflict, then show resolution. Mix visuals with sound for emotional depth. Keep it tight.

How is storytelling useful in creating an ethical awareness?

Videos can spotlight social issues or personal tales ethically, fostering empathy and driving viewers towards meaningful action.


Ethical storytelling in videos is all about creating content that resonates with your audience while respecting the dignity and humanity of those whose stories you’re sharing. It’s a delicate balance, but one that’s so worth striving for.

Keeping it real, getting the green light, and teaming up – that’s the secret sauce for cooking up videos that don’t just catch eyes, but also touch hearts. And at the end of the day, isn’t that what matters most? Using our mad skills to leave the world a little better than we found it, one clip at a time.

So go forth and tell those stories, my friend. But do it with heart, with integrity, and with a deep respect for the power you hold. Because when we get it right, ethical storytelling in videos can be a force for good that ripples far beyond the screen.

Engaging Short Form Video Content Ideas to Boost Your Brand

Engaging Short Form Video Content Ideas to Boost Your Brand

Engaging Short Form Video Content Ideas to Boost Your Brand

This is an additional resource for Digital Marketing Therapy Podcast episode 251.

Hey, content creator extraordinaire! Ready to give your brand’s social media a major boost? Well, hold on to your hat because I’ve got some fantastic news. Short form video content is the name of the game right now, and you definitely want to be a part of it. Wondering what kind of videos to make? No worries, I’ve got your back.

I’ve put together a list of short form video content ideas that are guaranteed to engage your audience and make your brand stand out. From behind-the-scenes glimpses to mini-tutorials, these ideas will help you create videos that are not only entertaining but also valuable to your followers. So, grab your camera, and let’s get started!

Table of Contents:

The Rise of Short Form Video Content on Social Media

Short-form video content is taking over social media. And it’s not hard to see why. These bite-sized clips, typically 30 to 60 seconds long, are perfect for our shrinking attention spans. They’re easy to consume on the go, whether you’re scrolling through your Facebook feed, browsing Instagram, or swiping on TikTok. But it’s not just about convenience. Short-form videos are incredibly engaging. They draw you in with snappy visuals, catchy music, and punchy storytelling. Before you know it, you’ve watched a dozen in a row. As a marketer, I’ve seen firsthand the impact of short-form video on social media. Platforms that prioritize this format, like TikTok and Instagram Reels, have exploded in popularity. And brands are rushing to keep up, creating content that fits this new paradigm.

Popular Platforms for Short Form Videos

When it comes to short-form video, a few platforms reign supreme. TikTok is the undisputed king, with over a billion active users worldwide. Its algorithm is incredibly adept at serving up content that keeps users hooked. Instagram Reels, launched in 2020 as a response to TikTok, has also gained a massive following. With Reels, Instagram users can create and discover short, entertaining videos set to music or other audio. YouTube Shorts is another major player. Launched in 2021, this feature allows users to create vertical videos up to 60 seconds long. With YouTube’s massive user base, Shorts has the potential to make a big splash. But short-form video isn’t limited to these new platforms. Even traditional social media giants like Facebook and Twitter have embraced the trend, with features like Facebook Stories and Twitter Fleets (RIP).

Capturing Audience Attention with Brevity

In an age of information overload, brevity is key. And that’s where short-form video shines. With just a few seconds to make an impact, creators have to get straight to the point. There’s no time for long intros or meandering storylines. Every moment counts. This forces creators to be concise and compelling in their storytelling. They have to hook the viewer right away and deliver value quickly. Whether it’s a helpful tip, a funny skit, or a poignant message, short-form videos cut right to the chase. As a result, these videos are incredibly effective at capturing and holding audience attention. In a sea of content, they stand out and make an impact.

Crafting Engaging Short Form Video Content

So, you want to create short-form videos that wow your audience? It’s not as hard as you might think. With a few simple tips and tricks, you can craft content that’s both engaging and on-brand. Here’s what I’ve learned from my experience creating short-form videos for social media.

Utilizing Smartphones for High-Quality Content

First things first: you don’t need fancy equipment to make great short-form videos. In fact, your smartphone is the perfect tool for the job. Today’s phones have incredibly capable cameras that can shoot high-quality video. And with a few basic accessories like a tripod and a microphone, you can take your production value to the next level. The key is to use your phone to its full potential. Shoot in a well-lit area, use the grid feature for balanced composition, and experiment with different angles and perspectives. With a little creativity, you can create professional-looking videos right from your phone.

The Importance of Captions in Silent Viewing

Here’s a fun fact: most people watch social media videos with the sound off. Whether they’re in a public place or just scrolling mindlessly, many viewers prefer to consume content silently. That’s why captions are so important for short-form videos. By adding text overlays or subtitles, you can ensure that your message gets across even without audio. Plus, captions make your videos more accessible to a wider audience, including those who are deaf or hard of hearing. It’s a simple step that can make a big difference in your reach and impact.

Maximizing Impact with Repurposed Content

Creating short-form videos doesn’t have to be a huge time investment. In fact, you may already have content that can be repurposed into bite-sized clips.

Strategies for Repurposing Long Form Content

If you have existing long-form content, like blog posts or YouTube videos, consider breaking it down into smaller, snackable pieces for social media. For example, let’s say you have a 10-minute tutorial video. You could cut that down into a 60-second highlight reel for Instagram Reels, focusing on the key takeaways or most engaging moments. Or maybe you have a lengthy blog post packed with tips and insights. Try turning each tip into its own short video, with quick, actionable advice that your followers can implement right away. By repurposing your content in this way, you can get more mileage out of your existing assets and reach a wider audience on social media.

Cross-Platform Video Sharing

Once you’ve created your short-form videos, don’t limit yourself to just one platform. To maximize your reach and impact, share your content across multiple channels. For example, you could post a video on TikTok, then share it to your Instagram Reels and Facebook Stories. You could even upload it to YouTube Shorts for an extra boost. By cross-posting your videos, you can reach different audiences and increase your overall visibility. Just be sure to tailor your captions and hashtags for each platform to optimize your performance.

Aligning Video Content with Organizational Goals

While short-form videos are great for engagement, they should also align with your broader organizational goals. By creating content that supports your brand messaging and objectives, you can drive real results for your business.

Developing Content Themes

To ensure that your videos are on-brand and on-message, it’s helpful to develop content themes. These are overarching topics or ideas that guide your video creation. For example, if you’re a nonprofit focused on environmental conservation, your content themes might include sustainability tips, wildlife spotlights, or volunteer stories. By focusing on these themes, you can create a cohesive and purposeful video strategy.

Video Content in Donor Stewardship

Short-form videos can also be a powerful tool for donor stewardship and fundraising. By showcasing the impact of your work and the stories of those you serve, you can build trust and inspire support from your donor base. Consider creating videos that highlight specific programs or initiatives, or that feature testimonials from beneficiaries. You could even create personalized thank-you videos for major donors, showing the tangible difference their support has made. By incorporating video into your donor communications, you can create a more engaging and emotionally resonant experience that deepens your relationships with supporters.

Leveraging User-Generated Content for Authentic Engagement

Finally, don’t forget about the power of user-generated content (UGC) in your short-form video strategy. By encouraging your followers to create and share their own videos, you can tap into a wealth of authentic, relatable content.

Encouraging Community Participation

To get your audience involved, consider running a video challenge or contest. Prompt your followers to create videos around a specific theme or hashtag, and offer prizes or recognition for the best submissions. You could also encourage users to share their own stories or experiences related to your brand. For example, a restaurant could ask customers to share their favorite menu items or dining memories. By featuring UGC in your own content mix, you can build a sense of community and authenticity around your brand. Plus, it takes some of the content creation burden off your plate.

Educational FAQ Videos

Another great way to leverage short-form video is by creating educational content that addresses common questions or concerns. By providing quick, helpful answers, you can position your brand as a trusted resource and thought leader. For example, a financial services company could create a series of short videos that answer frequently asked questions about budgeting, investing, or retirement planning. A beauty brand could offer quick tutorials on makeup application or skincare routines. By anticipating and addressing your audience’s needs, you can create content that’s both valuable and engaging. And by using the short-form video format, you can deliver that value in a quick, easily digestible way.

Key Takeaway: 

Short-form videos are your secret weapon to grab and keep attention in the fast-paced social media world. They’re short, sweet, and super engaging. You don’t need fancy gear—just your smartphone will do. Remember to add captions for silent watchers and think outside the box by repurposing existing content into bite-sized gems. Share across platforms to boost reach, stick to themes that match your goals, use video for deeper connections with supporters, and encourage user-generated content for authenticity.

FAQs in Relation to Short Form Video Content Ideas

What is a short form video content?

Short form videos are quick, engaging clips under 60 seconds. They’re perfect for grabbing attention on social media.

How do I create content for a short video?

Pick a solid idea, keep it simple, and shoot with your smartphone. Edit lightly to keep the vibe authentic.

Do people prefer short form content?

Yes, folks dig brief videos. They fit busy lives and dwindling attention spans like a glove.

Which content is best for short video?

Tutorials, behind-the-scenes peeks, and quick tips shine in the spotlight of short videos.


Short form video content is a game-changer for brands looking to connect with their audience on a deeper level. By implementing these creative ideas, you’ll be able to create videos that are not only entertaining but also valuable to your followers.

Short form video success boils down to three things: being genuine, showing up consistently, and prioritizing your viewers. Experiment fearlessly with fresh concepts and discover what sparks joy for your community.

Now’s the time to unleash your creativity and craft captivating short form videos that will skyrocket your brand’s social media presence. Your audience is ready and waiting to be wowed!

Boost Your SEO with a Winning Keyword Strategy

Boost Your SEO with a Winning Keyword Strategy

Boost Your SEO with a Winning Keyword Strategy

This is an additional resource for Digital Marketing Therapy Podcast episode 250 with John Gumas

I’m guessing you’re here because you’re ready to uncover the secrets of a winning SEO keyword strategy. As an SEO veteran who’s been in the game for years, I can tell you that a well-crafted keyword plan is the difference between online success and being lost in the digital abyss.

But here’s the thing: it’s not just about stuffing your content with random keywords and hoping for the best. Nope, a winning SEO keyword strategy is all about understanding your audience, knowing your niche, and picking the right keywords that’ll get you in front of the right people at the right time.

Buckle up, because we’re about to take your SEO strategy to new heights and send your traffic through the roof. Are you ready?

Table of Contents:

Crafting Your SEO Keyword Strategy: A Beginner’s Guide

If you want to get found online, you need to know what your audience is searching for. That’s where keyword research comes in. But it’s not just about stuffing your content with popular keywords. You need a solid keyword strategy that aligns with your audience’s search intent.

Understanding Search Intent and Its Importance

Search intent is the why behind the query. Are people looking to buy, learn, or find a specific website? Understanding search intent is crucial for SEO success. If your content doesn’t match what users are looking for, it won’t rank well – no matter how many keywords you use. For example, let’s say you sell organic dog food. You might think “dog food” is a great keyword to target. But if someone searches for “homemade dog food recipes,” they’re not looking to buy from you (at least not yet). They want information, not products. On the flip side, a keyword like “buy organic dog food” shows clear commercial intent. Targeting that keyword with a product page could lead to more conversions.

The Art of Choosing the Right Keywords

So how do you choose the right SEO keywords for your content? Start by putting yourself in your target audience’s shoes. What words or phrases would they use to find what you offer? Don’t just go for the most popular keywords. Long-tail keywords – longer, more specific phrases – can be incredibly valuable. They might have lower search volume, but they attract more qualified traffic. For instance, “best organic dog food for puppies” will bring in fewer searches than “dog food.” But the people searching for it are much more likely to be in buying mode. Plus, long-tail keywords are usually less competitive, so it’s easier to rank for them. Bottom line? Choose keywords that strike a balance between search volume, competition, and relevance to your business. Focus on search intent, and prioritize keywords that will bring in targeted traffic that’s likely to convert.

Leveraging Tools for SEO Success

You don’t have to go it alone when it comes to keyword research. There are tons of tools out there to help you find the best keywords for your SEO strategy. Two of my favorites? Google Keyword Planner and Rank Math.

Mastering Google Keyword Planner

If you’re running Google Ads, you already have access to this powerful tool. But even if you’re not, you can use it for organic keyword research. Just set up an Ads account (you don’t have to actually run any ads). What I love about Keyword Planner is the wealth of data it provides. You can see average monthly searches, competition level, and even suggested bid prices for keywords. It’s a great way to gauge the popularity and competitiveness of different keywords. For example, let’s plug in “organic dog food.” Keyword Planner shows us it gets 10K-100K monthly searches on average, with high competition. That tells us it’s a popular keyword, but it might be tough to rank for. Now let’s try “best organic dog food for puppies.” 100-1K monthly searches, low competition. Bingo. That long-tail keyword could be a great target for our content.

The Role of Rank Math in Keyword Optimization

Once you’ve settled on a keyword, Rank Math can help you optimize your content around it. It’s a WordPress plugin that gives you real-time feedback on your pages and posts. Rank Math analyzes your content’s readability, SEO-friendliness, and how well it’s optimized for your chosen focus keyphrase. It offers suggestions for improvement, like using your keyphrase in headings, alt text, and meta descriptions. With the paid version you can even unlock a whole lot of AI tools. Pro tip: Use Rank Math in tandem with Google Search Console. Search Console shows you which queries are bringing users to your site.

Advanced Keyword Strategies for Competitive Edge

Ready to level up your keyword strategy? Let’s talk about two advanced tactics: targeting long-tail keywords and optimizing for voice search.

The Power of Long-Tail Keywords in Niche Targeting

We touched on this earlier, but it bears repeating: long-tail keywords are your secret weapon for attracting qualified traffic. These longer, more specific phrases might not have the search volume of head terms, but they convert like crazy. Think about it. Someone searching for “shoes” could be looking for anything from stilettos to sneakers. But someone searching for “best trail running shoes for women” knows exactly what they want. If you sell trail running shoes and optimize for that keyword, you’re going to get highly targeted traffic that’s ready to buy. Long-tail keywords are also less competitive than shorter, more general terms. So even if you’re a small fish in a big pond, you can still rank for relevant long-tail searches.

Optimizing for Voice Search

With the rise of Siri, Alexa, and Google Assistant, more and more people are using voice search. And the way we talk is different from the way we type. Voice searches tend to be longer, more conversational, and phrased as questions. For example, someone might type “best dog food for puppies.” But if they’re using voice search, they’re more likely to say something like “What’s the best dog food for puppies?” or “What should I feed my puppy?” To optimize for voice search, focus on long-tail keywords phrased as questions. Use natural, conversational language in your content. And aim to provide concise, direct answers to common questions related to your keywords. Pro tip: Featured snippets often get read aloud in voice search results. So optimizing for featured snippets can help you capture voice search traffic too.

Measuring Success and Adjusting Your Strategy

Congrats, you’ve implemented your keyword strategy. But the work doesn’t stop there. To really succeed with SEO, you need to continuously track your performance and tweak your approach.

Utilizing Google Search Console for Insights

Google Search Console is a free tool that shows you how your site is performing in search results. You can see which queries are driving traffic to your pages, what your average rankings are, and even how many clicks and impressions you’re getting. This data is gold for refining your keyword strategy. Look for queries you’re ranking well for, and consider targeting them more aggressively. See which pages are underperforming, and try optimizing them for different keywords. Search Console can also alert you to technical issues that might be hurting your SEO, like crawl errors or mobile usability problems. So it’s a must-have tool for any website owner.

Analyzing Conversion Rates to Fine-Tune Your Strategy

Traffic is great, but if it’s not converting, what’s the point? That’s why it’s crucial to track not just your rankings and clicks, but your conversion rates too. Use Google Analytics to see which pages and keywords are driving the most conversions. Those are the ones you want to focus on. If a page is getting tons of traffic but no conversions, that’s a red flag. It could mean you’re targeting the wrong keywords, or your content isn’t meeting users’ needs. On the flip side, a page with high conversions but low traffic is an opportunity. Try optimizing it for higher-volume keywords, or promoting it more heavily in your other marketing channels. Pro tip: Set up goal tracking in Google Analytics to measure conversions. That could be form submissions, phone calls, online orders, or whatever else matters to your business.

Engaging Your Audience Beyond Keywords

At the end of the day, SEO is about more than just keywords. It’s about creating content that resonates with your target audience and meets their needs. That’s what Google’s helpful content update is all about.

Crafting Content That Speaks to Your Audience

To create truly helpful content, you need to know your audience inside and out. What are their pain points? Their goals? Their interests? Use that knowledge to inform your content strategy. Let’s say you’re targeting the keyword “how to potty train a puppy.” Don’t just churn out a generic list of tips. Think about what your specific audience needs. Are they first-time puppy owners? Apartment dwellers? People with busy schedules? Tailor your content to their unique challenges and lifestyles. Maybe that means including a section on potty training in small spaces, or recommending products for when they can’t be home all day. The more specific and relevant you can be, the better.

The Role of Social Media in Amplifying Your SEO Efforts

Finally, don’t underestimate the power of social media for SEO. While social signals don’t directly impact rankings, they can indirectly boost your SEO efforts. How? By amplifying your content’s reach and generating more backlinks. The more people share your content on social media, the more likely it is to get in front of new audiences – and potential linkers. So make sure every piece of content you create has social sharing buttons. Encourage your followers to share with their networks. And don’t be afraid to promote your content multiple times, with different angles and calls-to-action. You can also use social media to engage directly with your audience. Ask for their feedback, answer their questions, and share their user-generated content. The more you can build a community around your brand, the more likely people are to link to and share your content. Pro tip: Use social listening tools to monitor mentions of your brand and keywords on social media. You might uncover valuable insights or opportunities to engage with potential customers.

Key Takeaway: 

To nail your SEO, know what folks are searching for and why. Choose keywords that match their intent, balancing popularity and competition. Don’t overlook long-tail keywords; they’re gold for targeted traffic. Use tools like Google Keyword Planner and Yoast SEO to find and optimize these gems.

FAQs in Relation to SEO Keyword Strategy

How do I optimize keywords for SEO?

Pick words your audience searches for. Use them in titles, headers, and throughout your content. Keep it natural.

How do I plan SEO keywords?

Analyze what competitors rank for. Then, identify gaps you can fill. Focus on long-tail keywords too.

What is a good keyword for SEO?

A solid choice has high search volume but low competition. It should match user intent closely.

What is keyword strategy for on-page SEO?

It involves using relevant keywords in the right places: title tags, meta descriptions, headings, and naturally within text.


Phew, we covered a lot of ground today! You now have the tools and know-how to create an SEO keyword strategy that’ll make your competitors green with envy. Remember, it’s all about understanding your audience, researching the right keywords, and weaving them naturally into your content.

But don’t just take my word for it – put these tips into action and watch your search rankings climb. And hey, if you ever feel stuck or need a little extra guidance, you know where to find me.

Now that you’re a keyword wizard, it’s time to take the search engines by storm. I have total faith in your ability to rise to the top. Onward and upward!

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