2019 Marketing Jumpstart Workshop

I know what you’re thinking, 2019 is SO far away, and I’m not ready to think about planning for that, I’m struggling enough trying to get the work done that I need to for 2018!
Well, we’re here to challenge you, why repeat the same bad habits you’ve been doing year after year.  Make this the year you do something different!

This interactive 2-day Workshop, held at beautiful Broken Top Golf Club, will walk you through goal setting for 2019 and how to market your business to achieve those goals.

You’ll learn from some of the best marketing and business professionals in Bend to help you set goals, practice self-care to increase productivity, and choose the right avenues to market your unique business.

Best of all, you’ll take action and walk away with some of your marketing planning already started.

Did we mention this amazing workshop is only $97 for both days, with lunch included?

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Let’s make 2019 the best year ever and grow your business more than you ever thought possible, all will removing the overwhelm and frustration of not knowing how to maximize your digital reach.
 
Let’s make 2019 the best year ever and grow your business more than you ever thought possible, all will removing the overwhelm and frustration of not knowing how to maximize your digital reach.

Take advantage of the last quarter of 2018 to plan for success in 2019.

Develop your marketing strategy for 2019.

Refine your ideal customer.

Create your branding, language and voice.

Understand the right areas for your unique business to promote.

Fix the weaknesses in your website and maximize it to generate leads.

Learn to take care of yourself and maximize your productivity.

Get organized!

Imagine a year where you aren’t saying, “Oops, I haven’t posted on social media for a few days,” or “Why isn’t our website getting any visitors?”  

You’ll learn from the best of the best and streamline your products and increase your sales!

Agenda

Day 1

8:30 – 9:00
Networking and Registration
9:00 – 9:30
Welcome/Housekeeping
9:30 – 10:15
Session 1 – Corporate Wellness – Why Self Care Is A Good Business Decision

Dr. Christy Bedasbad, ND, LAc, Lumos Medical Center

10:15 – 10:30
Break
10:30 – 11:15
Session 2 –  Setting Business Goals for 2019 & Learning to Say NO!

• John Harris, SCORE Mentor

11:15 – Noon
Session 3 – Creating your Customer Avatar

• Shannon Hinderberger, Make + Drink Strategy

Noon – 12:45
Lunch/Networking
12:45 – 1:30

Session 4 – Finding your Voice and the Power of Branding

• Justin Bronson, BrNSN

1:30 – 1:45
Break
1:45 – 2:45
Bonus Brainstorm – Implementation, Create your Avatar

• Sami Bedell-Mulhern, H & E Marketing Solutions & Shannon Hinderberger, Make + Drink Strategy

2:45 – 3:00
Break
3:00 – 3:45
Session 5 – Using your Website to Sell for You

• Sami Bedell-Mulhern, H & E Marketing Solutions

3:45 – 4:00
Break
4:00 – 4:45
Bonus Brainstorm – Q & A and Speed Masterminding
4:45 – 5:00
Closing

Day 2

8:30 – 9:15
Session 1 – Staying Organized in your Business

• Sami Bedell-Mulhern, H & E Marketing Solutions

9:15 – 9:30
Break
9:30 – 10:15
Session 2 – Power of Video in your Marketing  

• Bubba Sellars

10:15 – 10:30
Break
10:30 – 11:15
Session 3 –  Using PR and Collaborations to grow your Authority and Reach

• Chelsea Callicott, Callicott Social PR

11:15 – Noon
Bonus Session/Brainstorm – What Stories can you tell?

• Chelsea Callicott, Callicott Social PR

Noon – 12:45
Lunch/Networking
12:45 – 1:30
Session 4 – Where to Broadcast your Content

• Sami Bedell-Mulhern, H & E Marketing Solutions

1:45 – 2:45
Bonus Brainstorm – Creating your 6-month Content Calendar

• Sami Bedell-Mulhern, H & E Marketing Solutions

3:00 – 3:15
Break
3:15 – 4:15
Session 5 – Panel: All the Social Media Questions

•  Shannon Hinderberger (Make + Drink Strategy)

•  Jason Weiner (Hyperdrive)

•  Bud Torcum (Mazama Media)

4:15 – 5:00
What’s next?

• Sami Bedell-Mulhern, H & E Marketing Solutions

Agenda

Day 1

8:30 – 9:00
Networking and Registration
9:00 – 9:30
Welcome/Housekeeping
9:30 – 10:15
Session 1 – Corporate Wellness – How Self Care Is A Good Business Decision

• Dr. Christy Bedasbad, ND, LAc, Lumos Medical Center

10:15 – 10:30
Break
10:30 – 11:15
Session 2 –  Setting Business Goals for 2019 & Learning to Say NO!

• John Harris, SCORE Mentor

11:15 – Noon
Session 3 – Creating your Customer Avatar

• Sami Bedell-Mulhern, H & E Marketing Solutions

Noon – 12:45
Lunch/Networking
12:45 – 1:30
Session 4 – Finding your Voice and the Power of Branding

• Justin Bronson, Brnsn

1:30 – 1:45
Break
1:45 – 2:45
Bonus Brainstorm – Implementation, Create your Avatar

• Sami Bedell-Mulhern, H & E Marketing Solutions

2:45 – 3:00
Break
3:00 – 3:45
Session 5 – Using your Website to Sell for You

• Sami Bedell-Mulhern, H & E Marketing Solutions

3:45 – 4:00
Break
4:00 – 4:45
Bonus Brainstorm – Q & A and Speed Masterminding
4:45 – 5:00
Closing

Day 2

8:30 – 9:15
Session 1 – Staying Organized in your Business

• Sami Bedell-Mulhern, H & E Marketing Solutions

9:15 – 9:30
Break
9:30 – 10:15
Session 2 – Power of Video in your Marketing  

• Bubba Sellars

10:15 – 10:30
Break
10:30 – 11:15
Session 3 –  Using PR and Collaborations to grow your Authority and Reach

• Chelsea Callicott, Callicott Social PR

11:15 – Noon
Bonus Session/Brainstorm – What Stories can you tell?

• Chelsea Callicott, Callicott Social PR

Noon – 12:45
Lunch/Networking
12:45 – 1:30
Session 4 – Where to Broadcast your Content

• Sami Bedell-Mulhern, H & E Marketing Solutions

1:45 – 2:45
Bonus Brainstorm – Creating your 6-month Content Calendar

• Sami Bedell-Mulhern, H & E Marketing Solutions

3:00 – 3:15
Break
3:15 – 4:15
Session 5 – Panel: All the Social Media Questions

•  Shannon Hinderberger (Make + Drink Strategy)

•  Jason Weiner (Hyperdrive)

•  Bud Torcum (Mazama Media)

4:15 – 5:00
What’s next?

• Sami Bedell-Mulhern, H & E Marketing Solutions

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The 2019 Marketing Jumpstart is just that, a way to revitalize your marketing tactics to take you from overwhelm and lack of results to a space of action and growth, and ultimately more revenue

You’ll refine your ideal customer and learn how to reach them in the digital landscape.

Define your voice and branding to create a consistent customer experience.

Learn about the power of video and storytelling for your business.

Become the well-rounded CEO you’ve always wanted to be.

Get “done-for-you” strategies from marketing experts.

Who you are!

A business owner or entrepreneur that is struggling to see growth in sales or leads in your business.

Someone who always starts the new year thinking, I wish I would have taken more time to plan out my business strategy.

A marketing manager that is tasked with trying to increase revenue for your business but not sure how to create an overall strategy.

 An entrepreneur that has had success with word-of-mouth marketing but ready to expand and grow beyond that.

Anyone that is at a place where they need to refine business goals, revisit strategy and get organized to save time and work less on marketing all while increasing sales.

The SEO for Breakfast class, through H&E Marketing Solutions, provided my team with a directional break-through by using the shared process of analysis, research and information, helping us make a large transitional decision for the future of our business. I would recommend this class (and others) to any company looking to both analyze their current site as well as to make sure that they are doing everything possible to improve their online brand visibility and reputation.

– Michele O’Hara, Marketing & Creative Services, Zolo Media; Central Oregon Daily

Presented By H & E Marketing Solutions

Presented By
H & E Marketing Solutions

Sami Bedell-Mulhern

Sami Bedell-Mulhern

Founder, H & E Marketing Solutions

A little over a year ago, I left my corporate job handling the marketing for an international guitar manufacturer. While I loved my job, I realized that my passion was working with small businesses and helping them tell their stories.

Small business owners and entrepreneurs have so much passion and work really hard. With all the innovations in marketing, creating a cohesive marketing strategy seems daunting. So instead, you try one thing and then another, and get frustrated in the process.

I started H & E Marketing Solutions to help businesses get away from that feeling of overwhelm. By teaching classes on individual topics, geared towards the beginner, I help people just like you tackle one thing at a time, see success and continue to grow.

My experience working with startup nonprofits established corporate companies, and everything in between, allows me to problem-solve and create opportunities for all business types, whether they are B2B, B2C or non-profit. I look forward to seeing you at a workshop!

Our Instructors

Dr. Christy Bedasbad

Dr. Christy Bedasbad

Lumos Medical Center

Dr. Christy is a naturopathic physician and licensed acupuncturist who practices general family medicine with special interests in fertility treatments, women’s medicine, mental illness, and chronic conditions. Patients receive individualized medical care that may include acupuncture, homeopathy, botanical medicine, clinical nutrition, hydrotherapy, physical medicine, CranioSacral and Mayan Uterine Massage.

John Harris

John Harris

SCORE Central Oregon

Forty-eight years of operating a chain of retail stores in the Northwest carrying a wide variety of hardlines, clothing, food and drugs. Performed and managed all aspects of retail, including buying, merchandising, marketing, warehousing, trucking, importing, as well as experience in human resources, executive decision-making and commercial real estate and construction. As a retail executive, interacted with a variety of non-profit organizations, government agencies, large and small manufacturing companies and wholesale distributors.

Justin Bronson

Justin Bronson

BrNSN

Justin Bronson is the Founder & Chief Strategist at Bronson, a local strategic consultation firm. They guide brands through the process of deeper self discovery, inspiring the creation of more authentic brand stories. “At Bronson, we believe that branding is more anthropological than most would like to admit. People desire authentic human connection, the kind that moves and inspires. The brands we work with have powerful stories that can create this kind of connection. To be able to have impact with the people they exist for, we guide our brands in how to better speak into the lives of their people with clear, consistent value.”

Bubba Sellars

Bubba Sellars

Photographer & Filmmaker

I first got serious with a camera, and about creating art, while involved in the motocross industry and haven’t looked back since then.

Over the years, I’ve worked on commercial projects with companies including TIMEX and TOMS, have photographed and filmed concerts for the Oregon Jamboree, Aaron Lewis and Slightly Stoopid and have also worked with personal clients, documenting their lives.

Chelsea Callicott

Chelsea Callicott

Callicott Social PR

I have always had a passion for uncovering a compelling story and sharing it. From my earliest days managing media relations in a mayor’s office to opening an art museum to international acclaim, I’ve loved finding that perfect match between my client’s story and the right journalist to tell it. Securing media coverage for entrepreneurs, small businesses and not-for-profits is what I’ve done for a quarter century. Social media is a natural extension of our storytelling that extends your brand’s engagement across popular online platforms.

Shannon Hinderberger

Shannon Hinderberger

Make + Drink Strategy

Shannon Hinderberger is a social media and digital marketing strategist at Make+Drink Strategy, a social media, and digital marketing consulting and coaching agency with 20 years of experience working in the online marketing industry. She moved to Bend from Omaha, Nebraska in 2004 and led digital marketing efforts for Bend Memorial Clinic and Riverhouse on the Deschutes. She’s was awarded Accomplished 40 under 40 and was part of the Swivel Creative + Marketing Conference team from 2011 – 2017. At Make+Drink Strategy, she focuses on creating a compelling content strategy for social and digital amplification, as well as social media and digital marketing coaching for those who want to DIY their online presence in around 10 hours a month.

Jason Weiner

Jason Weiner

Hyperdrive

Coming soon!

Bud Torcum

Bud Torcum

Mazama Media

Bud Torcom is the CEO and co-founder of Mazama Media, a digital marketing agency that offers high-quality social and digital media solutions for businesses. Mazama Media focuses on the individual needs and personalities of clients to create unique and engaging social media content, and the company is part of the prestigious Facebook Small Business Council. In addition, Bud is a member of the Forbes Agency Council, which has recognized him as an industry leader among advertising and media strategy firms.

More about what you’ll learn

Day 1

Session 1: Corporate Wellness - Why Self Care Is A Good Business Decision
Dr. Christy Bedasbad, Lumos Medical Center

This presentation will discuss why investing in self care has a high ROI for your business. We will also discuss the detrimental effects of stress on your body, and simple ways to combat stress and improve your health. Dr. Christy Bedasbad is a licensed naturopathic physician and acupuncturist practicing in Bend, Oregon. She and her husband founded Lumos Medical Center in August of last year. Their practice now has 4 practitioners, an office manager, and sees over 350 patients. As a doctor and small business owner, she hopes to share her experience and expertise to help you reach your health and business goals.

Session 2: Setting Business goals for 2019, and Learning to Say NO!
John Harris, SCORE

Description coming soon!

Session 3: Creating your Customer Avatar
Shannon Hinderberger, Make + Drink Strategy

Do you know who you’re selling to? Identifying your ideal customer should be the first step in your marketing planning. It will help you define your voice, decide the marketing streams you use and most importantly if your product or service is viable.

We’ll work through the steps you need to take to define your audience and create at least one avatar together during the bonus brainstorm later in the day.

Already have your customer avatar? It doesn’t hurt to revisit this activity to make sure you’re still on the right track.

Session 4: Finding your Voice and the Power of Branding

Justin Bronson, BrNSN Messaging

Description coming soon!

Bonus Brainstorm - Implementation, Create you Avatar
Sami Bedell-Mulhern, H & E Marketing Solutions & Shannon Hinderberger, Make + Drink Strategy

Let’s implement live! We’ll work through the workbook together and use the people in the room to be your guinea pigs. At the end, you should have at least one avatar created to help you work through the rest of the activities.

BONUS: Develop your Custom Avatar worksheet

Session 5: Using your Website to Sell for You
Sami Bedell-Mulhern, H & E Marketing Solutions

Your website is a powerful tool that you can use to generate leads, drive traffic to your store, and most importantly, SELL!

We’ll cover ideas to:

  • Increase your email list
  • Anatomy of a great sales page
  • Content that converts
Bonus Brainstorm - Q & A and Speed Masterminding
Sami Bedell-Mulhern, H & E Marketing Solution

Bring your business struggle, question or strategy you need help with.  We’ll work together as a group to help you solve your concern and get you the answers you need!

Day 2

Session 1: Staying Organized in Your Business
Sami Bedell-Mulhern

I’ll share my favorite tools for staying organized in my business and how I stay on task.  

Session 2: Power of Video in your Marketing
Bubba Sellars

Description coming soon!

Session 3: Using PR to and Collaborations to grow your Authority and Reach
Chelsea Callicott, Callicott Social PR

Having third party outlets talk about you helps gain trust and authority with your clients. Learn how to create a PR strategy that speaks to your ideal client and gets them coming to you to ask you questions.

Bonus Brainstorm: What Stories can you Tell?
Chelsea Callicott, Callicott Social PR

Description coming soon!

Session 4: Where Should you Broadcast your Content?
Sami Bedell-Mulhern, H & E Marketing Solutions

Whether it’s email, YouTube, or social media, you have to promote your content in order to get it seen. So let’s lay out all the ideas and the channels to promote it on.

Brainstorm Session: Creating your 6-month Content Calendar
Sami Bedell-Mulhern, H & E Marketing Solutions

Now that you know what you’re producing and where you can broadcast your content, let’s get down to business and create your six-month calendar!

Bonus: content calendar template

Session 5: Panel - All the social media questions!
Panel: Shannon Hinderberger (Make + Drink Strategy), Jason Weiner (Hyperdrive), Bud Torcum (Mazama Media)

Moderated by: Sami Bedell-Mulhern, H & E Marketing Solutions

Facebook, Twitter, Snapchat, Instagram or the newest hottest app? Where should I be spending my time on social media?

It’s proven that utilizing social media provides another touch point for you to reach your audience and interact with them in a personal way. But you do not have to be utilizing them all.

Our expert panelists are here to answer your questions regarding Instagram, Facebook (including ads) and social media strategy in general.

Session 5: What's next?
Sami Bedell-Mulhern, H & E Marketing Solutions

Now that you’ve gotten all this great content and tools for your business, how can you be sure to implement?  We have great bonuses available for you, but you have to attend to find out!

More about what you’ll learn

Day 1

Session 1: Corporate Wellness - How Self Care Is A Good Business Decision
Dr. Christy Bedasbad, Lumos Medical Center

Description coming soon!

Session 2: Setting Business goals for 2019, and Learning to Say NO!
John Harris, SCORE

Description coming soon!

Session 3: Creating your Customer Avatar
Sami Bedell-Mulhern, H & E Marketing Solutions

Do you know who you’re selling to? Identifying your ideal customer should be the first step in your marketing planning. It will help you define your voice, decide the marketing streams you use and most importantly if your product or service is viable.

We’ll work through the steps you need to take to define your audience and create at least one avatar together during the bonus brainstorm later in the day.

Already have your customer avatar? It doesn’t hurt to revisit this activity to make sure you’re still on the right track.

Session 4: Finding your Voice and the Power of Branding
Justin Bronson, BrNSN

Description coming soon!

Bonus Brainstorm - Implementation, Create you Avatar
Sami Bedell-Mulhern, H & E Marketing Solutions

Let’s implement live! We’ll work through the workbook together and use the people in the room to be your guinea pigs. At the end, you should have at least one avatar created to help you work through the rest of the activities.

BONUS: Develop your Custom Avatar worksheet

Session 5: Using your Website to Sell for You
Sami Bedell-Mulhern, H & E Marketing Solutions

Your website is a powerful tool that you can use to generate leads, drive traffic to your store, and most importantly, SELL!

We’ll cover ideas to:

  • Increase your email list
  • Anatomy of a great sales page
  • Content that converts
Bonus Brainstorm - Q & A and Speed Masterminding
Sami Bedell-Mulhern, H & E Marketing Solution

Bring your business struggle, question or strategy you need help with.  We’ll work together as a group to help you solve your concern and get you the answers you need!

Day 2

Session 1: Staying Organized in Your Business
Sami Bedell-Mulhern

I’ll share my favorite tools for staying organized in my business and how I stay on task.  

Session 2: Power of Video in your Marketing
Bubba Sellars

Description coming soon!

Session 3: Using PR to and Collaborations to grow your Authority and Reach
Chelsea Callicott, Callicott Social PR

Having third party outlets talk about you helps gain trust and authority with your clients. Learn how to create a PR strategy that speaks to your ideal client and gets them coming to you to ask you questions.

Bonus Brainstorm: What Stories can you Tell?
Chelsea Callicott, Callicott Social PR

Description coming soon!

Session 4: Where Should you Broadcast your Content?
Sami Bedell-Mulhern, H & E Marketing Solutions

Whether it’s email, YouTube, or social media, you have to promote your content in order to get it seen. So let’s lay out all the ideas and the channels to promote it on.

Brainstorm Session: Creating your 6-month Content Calendar
Sami Bedell-Mulhern, H & E Marketing Solutions

Now that you know what you’re producing and where you can broadcast your content, let’s get down to business and create your six-month calendar!

Bonus: content calendar template

Session 5: Panel - All the social media questions!
Panel: Shannon Hinderberger (Make + Drink Strategy), Jason Weiner (Hyperdrive), Bud Torcum (Mazama Media)

Moderated by: Sami Bedell-Mulhern, H & E Marketing Solutions

Facebook, Twitter, Snapchat, Instagram or the newest hottest app? Where should I be spending my time on social media?

It’s proven that utilizing social media provides another touch point for you to reach your audience and interact with them in a personal way. But you do not have to be utilizing them all.

Our expert panelists are here to answer your questions regarding Instagram, Facebook (including ads) and social media strategy in general.

Session 5: What's next?
Sami Bedell-Mulhern, H & E Marketing Solutions

Now that you’ve gotten all this great content and tools for your business, how can you be sure to implement?  We have great bonuses available for you, but you have to attend to find out!

Day(s)

:

Hour(s)

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Second(s)

But that’s not all!!!

There is a private Facebook group where you can get additional support for your marketing planning and strategy. It’s open NOW and once you sign up for the workshop you will get an email giving you access.

What happens in the group?

You’ll get additional support from the H & E Marketing Solutions team and our experts. We are also releasing the the videos starting September 10th in a 10-day challenge. You’ll have the opportunity to revisit the sessions and go live with Sami each day to answer questions and get additional support.

Plus, we have a bonus option that we can’t tell you about just yet…you’ll have to attend to find out!

Will you join us?

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FAQs

Where is the workshop located?
The workshop will be located at Broken Top Golf Club, 62000 Broken Top Dr., Bend, Or, 97702 in their Lakeside Room.
Will lunch be provided?
Yes!  Please be sure to include any allergies you have when registering for the workshop.
I don't have a strong digital marketing background, will this workshop be over my head?
Absolutely not!  This is an intimate workshop that will allow you to get feedback for your specific business and leave you with tools to execute at your skill level.
What if I can't attend live?
The 5 main sessions are being recorded.  We will be releasing them in a private Facebook group over two weeks starting September 10th as part of a 10-day challenge.  Email hello@handemarketingsolutions.com if you want to be notified of the challenge details.
 

FAQs

Where is the workshop located?
The workshop will be located at Broken Top Golf Club, 62000 Broken Top Dr., Bend, Or, 97702 in their Lakeside Room.
Will lunch be provided?
Yes!  Please be sure to include any allergies you have when registering for the workshop.
I don't have a strong digital marketing background, will this workshop be over my head?
Absolutely not!  This is an intimate workshop that will allow you to get feedback for your specific business and leave you with tools to execute at your skill level.
What if I can't attend live?
The 5 main sessions are being recorded.  We will be releasing them in a private Facebook group over two weeks starting September 10th as part of a 10-day challenge.  Email hello@handemarketingsolutions.com if you want to be notified of the challenge details.
 

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