2019 Marketing Jumpstart Workshop
This interactive 2-day Workshop, held at beautiful Broken Top Golf Club, will walk you through goal setting for 2019 and how to market your business to achieve those goals.
You’ll learn from some of the best marketing and business professionals in Bend to help you set goals, practice self-care to increase productivity, and choose the right avenues to market your unique business.
Best of all, you’ll take action and walk away with some of your marketing planning already started.
Did we mention this amazing workshop is only $97 for both days, with lunch included?
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Take advantage of the last quarter of 2018 to plan for success in 2019.
► Develop your marketing strategy for 2019.
► Refine your ideal customer.
► Create your branding, language and voice.
► Understand the right areas for your unique business to promote.
► Fix the weaknesses in your website and maximize it to generate leads.
► Learn to take care of yourself and maximize your productivity.
► Get organized!
Imagine a year where you aren’t saying, “Oops, I haven’t posted on social media for a few days,” or “Why isn’t our website getting any visitors?”
Agenda
Day 1
• Dr. Christy Bedasbad, ND, LAc, Lumos Medical Center
• John Harris, SCORE Mentor
• Shannon Hinderberger, Make + Drink Strategy
Session 4 – Finding your Voice and the Power of Branding
• Justin Bronson, BrNSN
• Sami Bedell-Mulhern, H & E Marketing Solutions & Shannon Hinderberger, Make + Drink Strategy
• Sami Bedell-Mulhern, H & E Marketing Solutions
Day 2
• Sami Bedell-Mulhern, H & E Marketing Solutions
• Bubba Sellars
• Chelsea Callicott, Callicott Social PR
• Chelsea Callicott, Callicott Social PR
• Sami Bedell-Mulhern, H & E Marketing Solutions
• Sami Bedell-Mulhern, H & E Marketing Solutions
• Shannon Hinderberger (Make + Drink Strategy)
• Jason Weiner (Hyperdrive)
• Bud Torcum (Mazama Media)
• Sami Bedell-Mulhern, H & E Marketing Solutions
Agenda
Day 1
• Dr. Christy Bedasbad, ND, LAc, Lumos Medical Center
• John Harris, SCORE Mentor
• Sami Bedell-Mulhern, H & E Marketing Solutions
• Justin Bronson, Brnsn
• Sami Bedell-Mulhern, H & E Marketing Solutions
• Sami Bedell-Mulhern, H & E Marketing Solutions
Day 2
• Sami Bedell-Mulhern, H & E Marketing Solutions
• Bubba Sellars
• Chelsea Callicott, Callicott Social PR
• Chelsea Callicott, Callicott Social PR
• Sami Bedell-Mulhern, H & E Marketing Solutions
• Sami Bedell-Mulhern, H & E Marketing Solutions
• Shannon Hinderberger (Make + Drink Strategy)
• Jason Weiner (Hyperdrive)
• Bud Torcum (Mazama Media)
• Sami Bedell-Mulhern, H & E Marketing Solutions
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► You’ll refine your ideal customer and learn how to reach them in the digital landscape.
► Define your voice and branding to create a consistent customer experience.
► Learn about the power of video and storytelling for your business.
► Become the well-rounded CEO you’ve always wanted to be.
► Get “done-for-you” strategies from marketing experts.
► A business owner or entrepreneur that is struggling to see growth in sales or leads in your business.
► Someone who always starts the new year thinking, I wish I would have taken more time to plan out my business strategy.
► A marketing manager that is tasked with trying to increase revenue for your business but not sure how to create an overall strategy.
► An entrepreneur that has had success with word-of-mouth marketing but ready to expand and grow beyond that.
► Anyone that is at a place where they need to refine business goals, revisit strategy and get organized to save time and work less on marketing all while increasing sales.
– Michele O’Hara, Marketing & Creative Services, Zolo Media; Central Oregon Daily
Presented By H & E Marketing Solutions
Presented By
H & E Marketing Solutions
Sami Bedell-Mulhern
A little over a year ago, I left my corporate job handling the marketing for an international guitar manufacturer. While I loved my job, I realized that my passion was working with small businesses and helping them tell their stories.
Small business owners and entrepreneurs have so much passion and work really hard. With all the innovations in marketing, creating a cohesive marketing strategy seems daunting. So instead, you try one thing and then another, and get frustrated in the process.
I started H & E Marketing Solutions to help businesses get away from that feeling of overwhelm. By teaching classes on individual topics, geared towards the beginner, I help people just like you tackle one thing at a time, see success and continue to grow.
My experience working with startup nonprofits established corporate companies, and everything in between, allows me to problem-solve and create opportunities for all business types, whether they are B2B, B2C or non-profit. I look forward to seeing you at a workshop!
Our Instructors
Dr. Christy Bedasbad
Dr. Christy is a naturopathic physician and licensed acupuncturist who practices general family medicine with special interests in fertility treatments, women’s medicine, mental illness, and chronic conditions. Patients receive individualized medical care that may include acupuncture, homeopathy, botanical medicine, clinical nutrition, hydrotherapy, physical medicine, CranioSacral and Mayan Uterine Massage.
John Harris
Forty-eight years of operating a chain of retail stores in the Northwest carrying a wide variety of hardlines, clothing, food and drugs. Performed and managed all aspects of retail, including buying, merchandising, marketing, warehousing, trucking, importing, as well as experience in human resources, executive decision-making and commercial real estate and construction. As a retail executive, interacted with a variety of non-profit organizations, government agencies, large and small manufacturing companies and wholesale distributors.
Justin Bronson
BrNSN
Justin Bronson is the Founder & Chief Strategist at Bronson, a local strategic consultation firm. They guide brands through the process of deeper self discovery, inspiring the creation of more authentic brand stories. “At Bronson, we believe that branding is more anthropological than most would like to admit. People desire authentic human connection, the kind that moves and inspires. The brands we work with have powerful stories that can create this kind of connection. To be able to have impact with the people they exist for, we guide our brands in how to better speak into the lives of their people with clear, consistent value.”
Bubba Sellars
I first got serious with a camera, and about creating art, while involved in the motocross industry and haven’t looked back since then.
Over the years, I’ve worked on commercial projects with companies including TIMEX and TOMS, have photographed and filmed concerts for the Oregon Jamboree, Aaron Lewis and Slightly Stoopid and have also worked with personal clients, documenting their lives.
Chelsea Callicott
I have always had a passion for uncovering a compelling story and sharing it. From my earliest days managing media relations in a mayor’s office to opening an art museum to international acclaim, I’ve loved finding that perfect match between my client’s story and the right journalist to tell it. Securing media coverage for entrepreneurs, small businesses and not-for-profits is what I’ve done for a quarter century. Social media is a natural extension of our storytelling that extends your brand’s engagement across popular online platforms.
Shannon Hinderberger
Shannon Hinderberger is a social media and digital marketing strategist at Make+Drink Strategy, a social media, and digital marketing consulting and coaching agency with 20 years of experience working in the online marketing industry. She moved to Bend from Omaha, Nebraska in 2004 and led digital marketing efforts for Bend Memorial Clinic and Riverhouse on the Deschutes. She’s was awarded Accomplished 40 under 40 and was part of the Swivel Creative + Marketing Conference team from 2011 – 2017. At Make+Drink Strategy, she focuses on creating a compelling content strategy for social and digital amplification, as well as social media and digital marketing coaching for those who want to DIY their online presence in around 10 hours a month.
Jason Weiner
Coming soon!
Bud Torcum
More about what you’ll learn
Day 1
Session 1: Corporate Wellness - Why Self Care Is A Good Business Decision
This presentation will discuss why investing in self care has a high ROI for your business. We will also discuss the detrimental effects of stress on your body, and simple ways to combat stress and improve your health. Dr. Christy Bedasbad is a licensed naturopathic physician and acupuncturist practicing in Bend, Oregon. She and her husband founded Lumos Medical Center in August of last year. Their practice now has 4 practitioners, an office manager, and sees over 350 patients. As a doctor and small business owner, she hopes to share her experience and expertise to help you reach your health and business goals.
Session 2: Setting Business goals for 2019, and Learning to Say NO!
Description coming soon!
Session 3: Creating your Customer Avatar
Do you know who you’re selling to? Identifying your ideal customer should be the first step in your marketing planning. It will help you define your voice, decide the marketing streams you use and most importantly if your product or service is viable.
We’ll work through the steps you need to take to define your audience and create at least one avatar together during the bonus brainstorm later in the day.
Already have your customer avatar? It doesn’t hurt to revisit this activity to make sure you’re still on the right track.
Session 4: Finding your Voice and the Power of Branding
Justin Bronson, BrNSN Messaging
Description coming soon!
Bonus Brainstorm - Implementation, Create you Avatar
Let’s implement live! We’ll work through the workbook together and use the people in the room to be your guinea pigs. At the end, you should have at least one avatar created to help you work through the rest of the activities.
BONUS: Develop your Custom Avatar worksheet
Session 5: Using your Website to Sell for You
Your website is a powerful tool that you can use to generate leads, drive traffic to your store, and most importantly, SELL!
We’ll cover ideas to:
- Increase your email list
- Anatomy of a great sales page
- Content that converts
Bonus Brainstorm - Q & A and Speed Masterminding
Bring your business struggle, question or strategy you need help with. We’ll work together as a group to help you solve your concern and get you the answers you need!
Day 2
Session 1: Staying Organized in Your Business
I’ll share my favorite tools for staying organized in my business and how I stay on task.
Session 2: Power of Video in your Marketing
Description coming soon!
Session 3: Using PR to and Collaborations to grow your Authority and Reach
Having third party outlets talk about you helps gain trust and authority with your clients. Learn how to create a PR strategy that speaks to your ideal client and gets them coming to you to ask you questions.
Bonus Brainstorm: What Stories can you Tell?
Description coming soon!
Session 4: Where Should you Broadcast your Content?
Whether it’s email, YouTube, or social media, you have to promote your content in order to get it seen. So let’s lay out all the ideas and the channels to promote it on.
Brainstorm Session: Creating your 6-month Content Calendar
Now that you know what you’re producing and where you can broadcast your content, let’s get down to business and create your six-month calendar!
Bonus: content calendar template
Session 5: Panel - All the social media questions!
Moderated by: Sami Bedell-Mulhern, H & E Marketing Solutions
Facebook, Twitter, Snapchat, Instagram or the newest hottest app? Where should I be spending my time on social media?
It’s proven that utilizing social media provides another touch point for you to reach your audience and interact with them in a personal way. But you do not have to be utilizing them all.
Our expert panelists are here to answer your questions regarding Instagram, Facebook (including ads) and social media strategy in general.
Session 5: What's next?
Now that you’ve gotten all this great content and tools for your business, how can you be sure to implement? We have great bonuses available for you, but you have to attend to find out!
More about what you’ll learn
Day 1
Session 1: Corporate Wellness - How Self Care Is A Good Business Decision
Description coming soon!
Session 2: Setting Business goals for 2019, and Learning to Say NO!
Description coming soon!
Session 3: Creating your Customer Avatar
Do you know who you’re selling to? Identifying your ideal customer should be the first step in your marketing planning. It will help you define your voice, decide the marketing streams you use and most importantly if your product or service is viable.
We’ll work through the steps you need to take to define your audience and create at least one avatar together during the bonus brainstorm later in the day.
Already have your customer avatar? It doesn’t hurt to revisit this activity to make sure you’re still on the right track.
Session 4: Finding your Voice and the Power of Branding
Description coming soon!
Bonus Brainstorm - Implementation, Create you Avatar
Let’s implement live! We’ll work through the workbook together and use the people in the room to be your guinea pigs. At the end, you should have at least one avatar created to help you work through the rest of the activities.
BONUS: Develop your Custom Avatar worksheet
Session 5: Using your Website to Sell for You
Your website is a powerful tool that you can use to generate leads, drive traffic to your store, and most importantly, SELL!
We’ll cover ideas to:
- Increase your email list
- Anatomy of a great sales page
- Content that converts
Bonus Brainstorm - Q & A and Speed Masterminding
Bring your business struggle, question or strategy you need help with. We’ll work together as a group to help you solve your concern and get you the answers you need!
Day 2
Session 1: Staying Organized in Your Business
I’ll share my favorite tools for staying organized in my business and how I stay on task.
Session 2: Power of Video in your Marketing
Description coming soon!
Session 3: Using PR to and Collaborations to grow your Authority and Reach
Having third party outlets talk about you helps gain trust and authority with your clients. Learn how to create a PR strategy that speaks to your ideal client and gets them coming to you to ask you questions.
Bonus Brainstorm: What Stories can you Tell?
Description coming soon!
Session 4: Where Should you Broadcast your Content?
Whether it’s email, YouTube, or social media, you have to promote your content in order to get it seen. So let’s lay out all the ideas and the channels to promote it on.
Brainstorm Session: Creating your 6-month Content Calendar
Now that you know what you’re producing and where you can broadcast your content, let’s get down to business and create your six-month calendar!
Bonus: content calendar template
Session 5: Panel - All the social media questions!
Moderated by: Sami Bedell-Mulhern, H & E Marketing Solutions
Facebook, Twitter, Snapchat, Instagram or the newest hottest app? Where should I be spending my time on social media?
It’s proven that utilizing social media provides another touch point for you to reach your audience and interact with them in a personal way. But you do not have to be utilizing them all.
Our expert panelists are here to answer your questions regarding Instagram, Facebook (including ads) and social media strategy in general.
Session 5: What's next?
Now that you’ve gotten all this great content and tools for your business, how can you be sure to implement? We have great bonuses available for you, but you have to attend to find out!
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But that’s not all!!!
What happens in the group?
You’ll get additional support from the H & E Marketing Solutions team and our experts. We are also releasing the the videos starting September 10th in a 10-day challenge. You’ll have the opportunity to revisit the sessions and go live with Sami each day to answer questions and get additional support.
Plus, we have a bonus option that we can’t tell you about just yet…you’ll have to attend to find out!
Will you join us?
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